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S ESS IO N

DIGITAL MARKETING
S O C I A L M E D I A M A R K E T I N G PA RT 2

LETS LOOK AT A FEW MORE CASES

TAKEAWAYS

Social media can be used to


demonstrate features in an
interesting way

Social media can be used to


demonstrate branding /
brand thoughts in an
interesting way

You can tap into existing user


behaviour and expectations
of each platform

Make use of social data and


information to provide a
customized experience

Use social media online to


power something offline

Each platform can be used in


new, interesting ways

Social media can be used to


do some pretty cool real-time
marketing

Cool social media can help to


change the perception of a
brand and bring it to new
audiences

THANK YOU!