Register Number :

Name of the Candidate :

6 4 8 3
M.B.A. DEGREE EXAMINATION, 2011
( FIRST YEAR )
( PAPER - VII )

170. BUSINESS POLICY AND STRATEGIC

MANAGEMENT
December ]

[ Time : 3 Hours
Maximum : 75 Marks
PART - A

( 5 3 = 15 )

Answer any FIVE questions.

ALL questions carry equal marks.
1. (a) Define corporate strategy.
(b) Define corporate image.
(c) What is corporate planning?
(d) What is joint venture?
(e) Discuss conglomerate merger.
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(f) What is business policy?

5
9. F][ B_V| \]_ \uD, |V|
xlKD c^ _k sk.

(g) What is social audit?

(h) W h a t d o y o u u n d e r s t a n d b y S W O T
analysis?
PART B

( 3 10 = 30 )

z] ~

(1 15 = 15 )

( VB sV )
10. Wk][ x>VB VA m
gF Fm, WkD ~|B z]
sk.

Answer any THREE questions.

ALL questions carry equal marks.
2. Explain the characteristics of strategic planning.
3. What is portfolio analysis? Explain the
components of portfolio analysis.
4. What is social audit? What are the benefits of
social audit?
5. Explain the organization life cycle.
6. Explain the different types of mergers.
PART C

( 1 15 = 15 )

Answer any ONE question.

7. Explain the basic elements of strategic
management process.

() kV V^ [V_ [?
()

x>VB > [V_ [?

8. Explain the different types of environment in

which an organization works.

()

kV (SWOT) zVF [][ xD

km BVm?

9. Discuss the steps in strategic evaluation and

control process.

z] g

( 3 10 = 30 )

PART D

>D nm sVz sB.

m sVzD \ \]^.
2. F][ ]to[ EB_A sk.
3. x>| Vm^ \ gF F>_
[V_ [? >[ ^ BVk?

( Compulsory )
10. Critically evaluate the social responsibilities of
a firm quoting the areas of involvement.

4. x>VB > [V_ [? x>VB

>l[ [\ sk.

>twVD

5. W\][ kV wuEl sk.

z]

6. s[ _k k sz.
z]

( 5 3 = 15 )

>D nm sVz sB.

m sVzD \ \]^.

( 1 15 = 15 )

>D sVsuz sBkD.

7. F][ \V\ kaxl_
sk.

( 10 15 = 15 )

1.

()

W\ F]^ kB F.

(g) DM >VuD [m [?
c^

8. WkD B_ B _k w_
sz.

()

W\ ]t_ [V_ [?

(~)

s [V_ [?

(c)

_Wk sz.
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