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M.B.A. DEGREE EXAMINATION, 2011
( FIRST YEAR)
( PAPER - VI )

180 / 160. WRITTEN ANALYSIS AND

COMMUNICATION
( Common with M.B.A. Three Year Programme )
May ]

[ Time : 3 Hours
Maximum : 75 Marks
SECTION A

(5 3 = 15)

Answer any FIVE questions.

All questions carry equal marks.
1. Explain downward communication.
2. What are the merits of written communication?
3. Define interpersonal communication.
4. What are different media of communication?
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2
5. Define the term interpersonal conflict.
6. What is informal communication.
7. Explain the elements of group behaviour in the
communication process.
8. What is meant by report writing?
SECTION B

(3 10 = 30)

Answer any THREE questions.

All questions carry equal marks.
9. List the role of external-internal systems
orientation.
10. Management of communication with in small
group Explain.
11. Self confidence as an essential interpersonal
variable for effective communication Discuss.
12. Explain barriers of communication with
examples.
13. Can you become an effective executive without
being an effective communication.

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14. Discuss the relationship of leadership behaviour

with communication.

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Answer any ONE question.

15. Describe the communication process. Identify its
key parts. Give an example of how this process
operates for both oral and written messages.
16. Communication is a tool to resolve interpersonal
conflict. - Discuss.
17. What are communication problems of the formal
organization? How it is managed?
SECTION D

(1 15 = 15)

( Compulsory )
18. As a marketing head, you are required to make
a presentation to a public sector undertaking
about your financial products. How would you
prepare your presentation?

(3 10 = 30)

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