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  • Product and Brand Rlationships: - Olay, Lakme, Nivea

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    Bharat Mendiratta
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    The document discusses two categories of skin care product customers. The first category includes exclusive customers who are very sensitive about their skin and will pay any price for satisfaction, buying brands like Olay, Lakme, and Nivea. The second category includes customers who are sensitive to their skin but not willing to spend much on personal care, buying more affordable products from companies like Hindustan Lever Ltd.'s Fair and Lovely, Cavin Kare's Fairever, Godrej's Fair Glow, Himami's Fair and Handsome, and Vicco.

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    The document discusses two categories of skin care product customers. The first category includes exclusive customers who are very sensitive about their skin and will pay any price for satisfaction, buying brands like Olay, Lakme, and Nivea. The second category includes customers who are sensitive to their skin but not willing to spend much on personal care, buying more affordable products from companies like Hindustan Lever Ltd.'s Fair and Lovely, Cavin Kare's Fairever, Godrej's Fair Glow, Himami's Fair and Handsome, and Vicco.

    Direitos autorais:

    © All Rights Reserved
    Baixe no formato PPTX, PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    15 visualizações1 página

    Product and Brand Rlationships: - Olay, Lakme, Nivea

    Enviado por

    Bharat Mendiratta
    The document discusses two categories of skin care product customers. The first category includes exclusive customers who are very sensitive about their skin and will pay any price for satisfaction, buying brands like Olay, Lakme, and Nivea. The second category includes customers who are sensitive to their skin but not willing to spend much on personal care, buying more affordable products from companies like Hindustan Lever Ltd.'s Fair and Lovely, Cavin Kare's Fairever, Godrej's Fair Glow, Himami's Fair and Handsome, and Vicco.

    Direitos autorais:

    © All Rights Reserved
    Baixe no formato PPTX, PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    de 1

    PRODUCT AND BRAND

    RLATIONSHIPS
    The first category includes exclusive customers who
    are very much sensitivity for their skin can offer any
    price of satisfaction. The brands which do this
    customers buy are,
    Olay, Lakme, Nivea

    The second category of customers include who are


    sensitive towards skin but not expand much
    onpersonal/skin care. The products which come under
    this category are,

    Hindustan Lever Ltd., (HLL's)-Fair and Lovely


    Cavin Kare - Fairever
    Godrej Fair Glow
    Himami Fair and Handsome
    Vicco

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