Tutorial - Facebook Analytics Using Power BI Desktop - Microsoft Power BI

11/4/2015
Tutorial:FacebookanalyticsusingPowerBIDesktopMicrosoftPowerBI
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Tutorial: Facebook analytics using Power

BI Desktop
PowerBIDesktop(/knowledgebase/topics/68530powerbidesktop)
InthistutorialyoulearnhowtoimportandvisualizedatafromFacebook.
Duringthetutorialyou'lllearnhowtoconnecttoaspecificFacebook
page(thePowerBIpage),applydatatransformationsteps,andcreatesome
visualizations.
Herearethestepsyou'lltake:
Task1:ConnecttoaFacebookPage
Task2:CreatevisualizationsusingtheReportview
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Step1:CreateaTreemapvisualization
Task3:ShapedataintheQueryview
Step1:Splitthedatetimecolumnintotwo
Step2:Addanaggregatevaluefromarelatedtable
Task4:CreateadditionalvisualizationsusingtheReportview
Step1:Loadthequerytoyourreport
Step2:CreateaLinechartandaBarchart
Task 1: Connect to a Facebook page

InthistaskyouimportdatafromtheMicrosoftPowerBIFacebook
(https://www.facebook.com/microsoftbi)site(here'sthe
URL:https://www.facebook.com/microsoftbi).
Anyonecanconnecttothatpage,andfollowthesestepsnospecial
credentials(otherthanyourownFacebookaccount,whichyouuseinthis
step)arerequired.
https://support.powerbi.com/knowledgebase/articles/461312tutorialfacebookanalyticsusingpowerbideskto
PowerBIDesktop
(/knowledgebase/topics/68530
powerbidesktop)
PowerBIDesktopHelp
(/knowledgebase/articles/567183
powerbidesktophelp)
What'snewinthelatestPowerBI
Desktopupdate?
whatsnewinthelatestpower
bidesktopupdate)
GetPowerBIDesktop
getpowerbidesktop)
GettingstartedwithPowerBI
Desktop
gettingstartedwithpowerbi
desktop)
PowerBIDesktopvideos
powerbidesktopvideos)
ImportExcelworkbooksinto
PowerBIDesktop
importexcelworkbooksinto
powerbidesktop)
1/22
11/4/2015
ConnecttodatainPowerBI
Desktop
connecttodatainpowerbi
desktop)
DatasourcesinPowerBIDesktop
datasourcesinpowerbi
desktop)
UseDirectQueryinPowerBI
Desktop(PreviewFeature)
usedirectqueryinpowerbi
desktoppreviewfeatu)
AnalysisServicesTabulardatain
PowerBIDesktop
analysisservicestabulardatain
powerbidesktop)
1. IntheGettingStarteddialogorintheHomeribbontab,selectGet
Data.
2. TheGetDatadialogappears,lettingyouselectfromallsortsofdata
sources.SelectFacebookfromtheOthergroup.
ReportViewinPowerBIDesktop
reportviewinpowerbidesktop)
Tipsandtricksforcreatingreports
inPowerBIDesktop
tipsandtricksforcreating
reportsinpowerbid)
PublishfromPowerBIDesktop
publishfrompowerbidesktop)
QueryoverviewinPowerBI
Desktop
queryoverviewinpowerbi
desktop)
Shapeandcombinedatain
PowerBIDesktop
shapeandcombinedatain
powerbidesktop)
CommonquerytasksinPowerBI
Desktop
commonquerytasksinpowerbi
desktop)
Tutorial:Analyzingsalesdata
fromExcelandanODatafeed
tutorialanalyzingsalesdata
fromexcelandano)
DataViewinPowerBIDesktop
dataviewinpowerbidesktop)
RelationshipViewinPowerBI
Desktop
relationshipviewinpowerbi
desktop)
Createandmanagerelationships
inPowerBIDesktop
createandmanage
relationshipsinpowerbideskto)
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11/4/2015
WhenyouselectConnect,adialogappearstoalertyoutotherisksof
usingathirdpartyservice.
CalculatedcolumnsinPowerBI
Desktop
calculatedcolumnsinpowerbi
desktop)
MeasuresinPowerBIDesktop
measuresinpowerbidesktop)
DatatypesinPowerBIDesktop
datatypesinpowerbidesktop)
DatacategorizationinPowerBI
Desktop
datacategorizationinpowerbi
desktop)
3. WhenyouselectContinue,theFacebookdialogboxappearswhere
youcanpastethepagename(microsoftbi)intotheUsernametext
box.SelectPostsfromtheConnectiondropdown.
SortbycolumninPowerBI
Desktop
sortbycolumninpowerbi
desktop)
CalculatedtablesinPowerBI
Desktop
calculatedtablesinpowerbi
desktop)
Tutorial:Importingandanalyzing
datafromaWebPageusing
PowerBIDesktop
tutorialimportingandanalyzing
datafromaweb)
4. ClickOK.
5. Whenpromptedforcredentials,signinusingyourFacebookaccount
andallowPowerBIaccessthroughyouraccount.
DAXbasicsinPowerBIDesktop
daxbasicsinpowerbidesktop)
Tutorial:Facebookanalytics
usingPowerBIDesktop
2tutorialfacebookanalytics
usingpowerbideskto)
Tutorial:Createyourown
measuresinPowerBIDesktop
tutorialcreateyourown
measuresinpowerbides)
Afterestablishingaconnectiontothepage,youwillseethedatabeing
loadedinthemodel.
Tutorial:Createcalculated
columnsinPowerBIDesktop
tutorialcreatecalculated
columnsinpowerbide)
Thirdpartyservice:Google
AnalyticsconnectorforPowerBI
Desktop
thirdpartyservicegoogle
analyticsconnectorfo)
Thirdpartyservice:Facebook
connectorforPowerBIDesktop
thirdpartyservicefacebook
connectorforpower)
ProjectOnline:connecttodata
throughPowerBIDesktop
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11/4/2015
projectonlineconnecttodata
throughpowerbid)
ImportanddisplayKPIs(Preview)
importanddisplaykpispreview)
PyramidAnalytics
pyramidanalytics)
Search
Contactsupport
(https://support.powerbi.com
Fromthere,QueryEditordisplaysthedata.QueryEditorispartofPower
BIDesktop,butloadsinaseparatewindow,andiswhereyouperformall
yourtransformationsonyourdataconnections.
Givefeedback
(/forums/265200
powerbi)
BIinSQLvNext(/forums/282523
biinsqlvnext) 178
DeveloperAPIs(/forums/268152
developerapis) 45
PowerBI(/forums/265200power
bi) 1,824
KnowledgeBase
(/knowledgebase)
Gettingstarted
gettingstarted) 17
Getdata
getdata) 11
FilesinPowerBI
filesinpowerbi) 7
ServicesinPowerBI
servicesinpowerbi) 31
Whenyourdataishowyouwantit,youcanloaditintoPowerBIDesktop.
SelectLoad&ClosefromtheHomeribbon.
Databasesandmore
databasesandmore) 6
Datarefresh
datarefresh) 9
Allaboutdashboards
allaboutdashboards) 14
Allaboutreports
allaboutreports) 19
4/22
11/4/2015
Visualizationsinreports
visualizationsinreports) 29
Q&AinPowerBI
(/knowledgebase/topics/70394q
ainpowerbi) 6
GroupsinPowerBI
groupsinpowerbi) 5
PowerBIDesktop
powerbidesktop) 36
MobileappsforPowerBI
mobileappsforpowerbi) 1
iPadapp(PowerBIforiOS)
ipadapppowerbiforios) 10
iPhoneapp(PowerBIforiOS)
iphoneapppowerbiforios) 9
You'llseeadialogthatdisplaystheprogressofloadingthedataintothe
PowerBIDesktopdatamodel.
PowerBIappforWindows
powerbiappforwindows) 9
PowerBIappforAndroidphones
powerbiappforandroid
phones) 8
Administrative
administrative) 9
Troubleshooting
troubleshooting) 11
Samples
samples) 11
Onceloaded,youllbetakentotheReportviewwherethecolumnsfromthe
tablearelistedintheFieldlistontheright.
Topissuesandquestions
topissuesandquestions) 4
Allarticles
(/knowledgebase/articles/all)
(http://aka.ms/gettingstartedpowerbi)
5/22
11/4/2015
Task 2: Createvisualizationsusingthe
Reportview
Nowthatyouhavelandedthedatafromthepage,youcanquicklyand
easilygaininsightsaboutyourdata,usingvisualizations.
Step1:CreateaTreemapvisualization
Creatingavisualizationiseasy,wejustdragafieldfromtheFieldlistand
dropitontheReportcanvas.
DragthetypefieldontotheReportcanvas.PowerBIDesktopcreatesa
newvisualizationintheReportcanvas.Next,dragtypefromFields(the
samefieldyoujustdraggedontotheReportcanvas)ontotheValueareato
createaBarvisualization.
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Wecaneasilychangethetypeofvisualizationbyselectingadifferenticon
fromtheVisualizationpane.Let'schangethetypetoaTreemapby
selectingitsiconfromVisualizations,asshowninthefollowingimage.
Next,let'saddalegend,thenchangethecolorofadatapoint.Selectthe
FormaticonintheVisualizationspanetheFormaticonlookslikea
paintbrush.
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WhenyouselectthedownarrownexttoLegend,thesectionexpandsto
showhowtocustomizethelegendfortheselectedvisualization.Inthis
case,wemadethefollowingselections:
movedtheLegendslidertoOnsoalegendwouldappear
selectedRightfromtheLegendPositiondropdown
movedtheTitleslidertoOnaswell,soatitleforthelegendwill
appear
typedintypeforthetitleofthelegend
Inthefollowingimage,thosesettingsarealreadymadeandreflectedinthe
visualization.
Next,let'schangethecolorofoneofthedatapoints.Thelinkdatapoint
shouldbeblue,soit'sclosertothecommoncolorforhyperlinks.
SelectthearrownexttoDataColorstoexpandthatsection.Thedatapoints
areshown,withselectionarrowsbesideeachcolorthatallowsustoselecta
differentcolorforeachdatapoint.
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Whenyouclickonthecolorboxdownarrowbesideanydatapoint,acolor
selectiondialogappears,lettingyouchooseyourcolor.Inthiscase,we'll
chooselightblue.
That'sbetter.Inthefollowingimage,youcanseehowthecolorisappliedto
thedatapointinthevisualization,andthatthelegendisalsoautomatically
updated,asisitscolorintheDataColorssection.
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Task 3: Shape data in the table

Nowthatyouhaveimportedthetableselectedandyoustarttovisualizeit,
youmaynoticeyouneedtoperformvariousdatashapingandcleansing
stepsinordertogetthemostoutofyourdata.
Step1:Splitthedatetimecolumnintotwo
Inthisstep,youwillsplitthecreated_timecolumntogetboththedateand
timevalues.Wheneveryou'reinPowerBIDesktopandyouwanttomodify
anexistingquery,youneedtolaunchQueryEditor.Todothat,selectEdit
QueriesfromtheHometab.
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1. IntheQueryEditorgrid,scrolltotherightuntilyoufindthe
created_timecolumn
2. RightclickacolumnheaderintheQueryPreviewgrid,andclickSplit
Column>ByDelimitertosplitthecolumns.ChoseCustominthe
delimiterdropdownandenterTNotethatthisoperationisalso
availableintheHomeribbontab,intheManageColumnsgroup.
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3. Renamethecreatedcolumnstocreated_dateandcreated_time
respectively.
4. Selectthenewcolumn,created_time,andintheQueryviewribbon,
navigatetotheAddColumntabandselectTime>Hourunderthe
FromDate&Timegroup.Thiswilladdanewcolumnthatisonlythe
hourcomponentofthetime.
5. ChangethetypeofthenewHourcolumntoWholeNumber,by
navigatingtotheHometabandselectingtheDataTypedropdownor
byrightclickingthecolumnandselectingTransform>Whole
Number.
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Step2:Addanaggregatevaluefromarelatedtable
Inthisstep,youaddthecountofsharesfromthenestedvaluesothatyou
canuseitinthevisualizations.
1. Continuescrollingtotherightuntilyouseethesharescolumn.The
nestedvalueindicatesthatweneedtodoanothertransforminorder
togettheactualvalues.
2. Inthetoprightofthecolumnheader,selectthe
icontoopenthe
Expand/Aggregatebuilder.SelectcountandhitOK.Thiswilladdthe
countofthesharesforeachrowinourtable.
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Afterthedataloads,renamethecolumntosharesbydoubleclicking
onthecolumnname,rightclickingthecolumnorintheQueryview
ribbon,selectRenameundertheTransformtabandAnyColumn
group.
4. Finally,changethetypeofthenewsharescolumntoWholeNumber.
Withthecolumnselected,thetypecanbechangedbyrightclicking
thecolumnandselectingTransform>WholeNumberorbynavigating
totheHometabandselectingtheDataTypedropdownor.
Querystepscreated
AsyouperformtransformationsintheQueryview,querystepsarecreated
andlistedintheQuerySettingspane,intheAPPLIEDSTEPSlist.Each
querystephasacorrespondingQueryformula,alsoknownasthe"M"
language.
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Task
Query
step
Formula
Connect
toa
Facebook
source
Source
Facebook.Graph
Split
Columns
togetthe
values
youneed
Split
Column
by
Delimiter
("https://graph.facebook.com/microsoftbi/posts")
Table.SplitColumn
(Source,"created_time",Splitter.SplitTextByDelimiter("T"),
{"created_time.1","created_time.2"})
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Change
Typeof
thenew
columns
(automatic
step)
Changed
Type
Rename
acolumn
Renamed
Columns
Table.TransformColumnTypes
(#"SplitColumnbyDelimiter",{{"created_time.1",type
date},{"created_time.2",typetime}})
Table.RenameColumns
(#"ChangedType",{{"created_time.1","created_date"},
{"created_time.2","created_time"}})
Inserta
column
Inserted
Hour
Table.AddColumn
(#"RenamedColumns","Hour",each
Time.Hour([created_time]),typenumber)
Change
Type
Changed
Type1
(#"InsertedHour",{{"Hour",typetext}})
Expand
valuesin
anested
table
Expand
shares
Rename
the
column
Renamed
Columns1
Change
Type
Changed
Type2
Table.ExpandRecordColumn
(#"ChangedType1","shares",{"count"},
{"shares.count"})
Table.RenameColumns
(#"Expandshares",{{"shares.count","shares"}})
(#"RenamedColumns1",{{"shares",Int64.Type}})
Task 4: Create additional

visualizations using the Report view
Nowthatwehaveconvertedthedataintotheshapethatweneedforthe
restofouranalysis,wecanloadtheresultingtableintoourReportand
createadditionalvisualizations.
Step1:Loadthequerytoyourreport
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Inordertoloadthequeryresultstothereport,weneedtoselectLoad&
ClosefromQueryEditor.ThiswillloadourchangesintoPowerBIDesktop,
andcloseQueryEditor.
InPowerBIDesktop,weneedtomakesurewe'reinReportview.Selectthe
topiconfromtheleftbarinPowerBIDesktop.
Step2:CreateaLinechartandaBarchart
Inordertocreateavisualization,wecandragfieldsfromtheFieldlistand
dropthemintheReportcanvas.
1. DragthesharesfieldontotheReportcanvas,whichcreatesabar
chart.Thendragcreated_dateontothechart,andPowerBIDesktop
changesthevisualizationtoaLineChart.
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2. Next,dragthesharesfieldanddropitintheReportcanvas.Now
dragtheHourfieldintotheAxissectionundertheFieldList.
3. Wecaneasilychangethetypeofvisualizationbyclickingona
differenticonintheVisualizationpane.Thearrowintheimagebelow
pointstotheBarCharticon.
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4. ChangethevisualizationtypetoBarChart.
5. TheBarChartiscreated,buttheaxisisn'twhatwewantwewantit
sortedintheotherdirection(fromhightolow).Selectthedownarrow
nexttoYAxistoexpandthatsection.Weneedtochangethetypeof
axisfromContinuoustoCategorical,soit'llsorthowwewantit(the
imagebelowshowstheaxisbeforewemaketheselectioncheckout
thesubsequentimageforhowwewantittolook).
That'sbetter.Andnowwehavethreevisualizationsonthispage,whichwe
cansizeaswewanttofillupthereportpage.
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Asyoucansee,it'seasytocustomizevisualizationsinyourreport,soyou
canpresentthedatainthewaythatyouwant.PowerBIDesktopprovidesa
seamlessendtoendexperiencefromgettingdatafromawiderangeofdata
sourcesandshapingittomeetyouranalysisneedstovisualizingthisdatain
richandinteractiveways.Onceyourreportisready,youcanuploaditto
PowerBI(http://support.powerbi.com/knowledgebase/articles/461278
uploadpowerbidesignerfiles)andcreatedashboardsbasedonit,which
youcansharewithotherPowerBIusers.
Youcandownloadtheendresultofthistutorialhere
(http://download.microsoft.com/download/1/4/E/14EDED286C584055
A65C23B4DA81C4DE/FacebookAnalytics.pbix)
WhereelsecanIgetmoreinformation?
ReadotherPowerBIDesktoptutorials(http://go.microsoft.com/fwlink/?
LinkID=521937).
WatchPowerBIDesktopvideos.(http://go.microsoft.com/fwlink/?
LinkID=519322)
VisitthePowerBIForum.(http://go.microsoft.com/fwlink/?LinkID=519326)
ReadthePowerBIBlog.(http://go.microsoft.com/fwlink/?LinkID=519327)
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Tutorial: Facebook analytics using Power

Task 1: Connect to a Facebook page

Task 3: Shape data in the table

Task 4: Create additional

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