Your Nightlife App

Bernardo Esteves, Erica Bird, Joo Estimado, Kelsey Boland, Miguel Cceres and
Siarhei Lakishyk

Lessons Learned 2.0

Approach focus on
customers and key
partners

Main Segments:
Local Nightlife Lovers

Nightlife Tourists

Constantly improve
Business Canvas Model
along with hypothesis
valida7on

Build an ecient raBng

and comment system
based on feedback

Focus on Website design

Take advantage of
belonging to target
segments

Hypothesis Form
BM Component: Customer Segment

Business Model

UpNight

Version

Code: CS01

Hypothesis Young adults aged 18-25 like to go out at night, specically near
the end of the week and on weekends
Test

Interview young adults of this age and ask them about their
going out habits

ValidaBon

If 75% of the persons interviewed menBoned that they go out

in the end of the week or weekends

Result

www.fabricadestartups.com

Copyright Fbrica de Startups,

S.A.

Hypothesis Form
BM Component: Channels

Business Model

UpNight

Version

Code: CH01

Hypothesis Young adults are always on their mobile phones and the best
way for our service to help them is through our mobile app
Test

Interview young adults aged 18-25 that like to go out at night

and ask them if they would be interested on using this plaVorm
on their mobilr phone

ValidaBon

75% posiBve answers

Result

www.fabricadestartups.com

Copyright Fbrica de Startups,

S.A.

Hypothesis Form
BM Component: Value ProposiBon

Business Model

UpNight

Version

Code: VP01

Hypothesis Our target market would be interested in raBngs of nearby bars/

clubs, entry prices, events and promoBons while making their
decision available on a single plaVorm
Test

Interview young adults aged 18-25 that like to go out at night

and ask them if they would be interested on using this plaVorm
to get this kind of informaBon

ValidaBon

75% posiBve answers

Result

www.fabricadestartups.com

Copyright Fbrica de Startups,

S.A.

Hypothesis Form

Business Model

BM Component: Customer RelaBonships

UpNight

Version

Code: CR01

Hypothesis AZer receiving a push noBcaBon from our app, customers

would go to a bar/club our app suggested based on their
preferences
Test

Interview young adults aged 18-25 that like to go out at night

and ask them if they would be interested on ge[ng a push
noBcaBon from our app on their smartphone and if they would
consider to the suggested bar.

ValidaBon

75% posiBve answers

Result

www.fabricadestartups.com

Copyright Fbrica de Startups,

S.A.

Hypothesis Form
BM Component: Key Partners

Business Model

UpNight

Version

Code: KP01

Hypothesis Bars/clubs would benet from this service because it allows

them to adverBse their bar/club and specic events as well as
anBcipaBng a]endance.
Test

Interview people responsible for bars and night clubs about this
service, if it might be useful and possible benets they nd in
this service.

ValidaBon

More than 75% responded posiBvely when asked about its

uBlity and reach the same benets we understand as true.

Result

www.fabricadestartups.com

Copyright Fbrica de Startups,

S.A.

Hypothesis Form
BM Component: Revenue Stream

Business Model

UpNight

Version

Code: RS01

Hypothesis We believe that Bars/Clubs would pay for the various

services our app offers and that they would allow us to sell
tickets for their events through our app

Test

Interview people responsible for bars/clubs and ask them if

they would be interested on paying for services on our
app, specially advertising on it

Validation 75% positive answers

Result
www.fabricadestartups.com

Thank You!
h]p://319979879477792132.weebly.com