ANALISA LINKUNGAN

INTERNAL
Hendro Susanto

Pendahuluan
Suatu proses dimana para pembuat
strategi menganalisa fungsi-fungsi
yang ada dalam perusahaan untuk
menentukan pada bagian mana
perusahaan memiliki
kekuatan/keunggulan atau
kelemahan sehingga dapat
memanfaatkan peluang dan atau
siap menghadapi
ancaman/tantangan eksternal

Sering disebut:
Internal Factor Evaluation (IFE)
Strategic Advantage Profile Analysis

(SAP)
Strength and Weakness Analysis (SW)

Faktor-faktor Internal Yang

dianalisa:

Sumber daya/fungsi-fungsi perusahaan

Struktur Organisasi
Budaya Perusahaan

Resource Based View

Core Competency

Core and Distinctive Competencies

VRIO Framework - Value

Rareness
Imitability
Organization

Value-Chain Analysis

Linked set of valuecreating activities

beginning with basic
raw material and
ending with
distributors getting
final goods into hands
of customers

Value-Chain Analysis
Typical Value Chain
for a Manufactured
Product

Corporations Value Chain

Basic Organizational Structures

Corporate Culture

Collection of beliefs,
expectations, and values
learned and shared by a
corporations members and
transmitted from one
generation of employees to
another

Internal Factor Analysis Summary

Table