The DERMOCOSMETICS MARKET

-History and key data

-La Roche-Posay focus
CONFIDENTIAL

Christine Chaudret ACD Market Intelligence September 2015

1931
VICHY CREATES THE
DERMOCOSMETICS MARKET
IN FRANCE, IN PHARMACY

From 1950 , the pharmacy channel attracts many

actors in Europe

1931

1947 1950 1957 1960

1975

1978

1985 1990 1992 1995 1997 1998

1986

Today dermocosmetics: 200 Health/Beauty brands

in Europe* which share in common:

A target: consumers , mainly with a sensitive skin, looking for

effective and safe products, with a good quality/price ratio
,and the advice of a health professional ( pharmacist,
dermatologist, pediatrician)
A distribution : health channels (pharmacy, parapharmacy,
drugstore)
A business model : medical relations, advice, and also
media

*Source: IMS Panel Europe 8 countries ; top 200 brands: 88.5% of the market ; Sales > 2.3 Millions ; YTD Dec 2014

The Health Conscious

Consumer
27% Women Worldwide
32% Asia
34% Europe
27% Americas

KEY WORDS
PROTECTION
NATURALITY SAFETY
ENTIRE BODY (Holistic vision)
HEALTH MANAGEMENT/DEVICES
PERFORMANCE
TRUST IN SCIENCE
YOUTH VITALITY

Source : Benchmark Survey, Profiler, Sociovision, Online, Women, 15 countries 2015; 18-70 years old .
Asia=Jap/Ko/Ch/HK/TW; Europe=Europe 5; Americas=US/Can/Br/Mex

 I have sensitive skin

(% 5 to 7 ; 7 pts scale) 38% vs 28 %

I increasingly use skincare as a form of protection or

a shield for my skin : against pollution, dust, wind,
heat... (strongly agree) 35% vs 15%

I do more and more things to stay in the best

possible health (completely agree) 52% vs 20%

To take care of my skin, I need advice from

professionals with a medical background
(strongly agree) 23% vs 10%

I am willing to spend a lot of time and energy to

postpone the effects of ageing
(completely agree) 37% vs 15%

Body recovery is never complete without spiritual

healing (completely agree) 54% vs 28%

I always try to choose the most natural product

(strongly agree) 42% vs 19%

I wish I could directly measure on my skin the

efficiency of the skin care products I use
(strongly agree) 35% vs 20%
Source : Benchmark Survey, Profiler, Sociovision, Online, Women,
15 countries 2015; ; 18-70 years old

Dermocosmetics : a dynamic market, accelerating

year after year
+ 16 % in 5 years (2014-2010)

+5.5%

+5.1% +5.1%

+4.7%
+4.7%
+2.8%

+2.6%

Source: LOral estimate , net price

+2.5%

A core category : skincare, with still a strong potential

in many zones
% weight dermocosmetics skincare in total skincare market

Monde

9,4%

Amrique Latine

Europe Ouest
24,3%

Europe Est

Africa Middle East

12,6%

Source: LOrall estimate net price

9,4%

16,9%

Amrique du Nord
6,1%

Asie
3,8%

A strong presence of European brands

SELL OUT

2014
Dermocosmetics Market

Group

TOTAL

% Mkt Share
2014

% evol

100%

5,3%

Vichy

L'Oral

9,9%

1,3%

La Roche-Posay

L'Oral

8,5%

12,9%

Av ne

P. Fabre

8,5%

6,9%

Eucerin

Beiersdorf

4,6%

4,4%

Cetaphil

Nestl

2,8%

15,1%

Bioderma

Naos

2,3%

13,4%

Nuxe

Nuxe

1,4%

5,3%

Sebamed

Sebapharma

Caudalie

Caudalie

1,2%

7,6%

Lirac

Als

1,4%

4,6%

Bepanthol

Bayer

1,1%

10,0%

Source Sell out : panels + estim YTD Dec 2014

Eucerin/Cetaphil : USA: Target + drugstores only
Nuxe/Caudalie :without SPAs

-La Roche-Posay focus

LA ROCHE-POSAY
RANKING
Skincare market ,all channels

N25 Worldwide
N13 Western Europe
N27 Eastern Europe
N8 Latin America

Source : Euromonitor , 2014, retail price, skincare including suncare

LA ROCHE-POSAY RANKING
Western Europe , Dermocosmetics market

N3
VALUE (K)
IMS EUROPE 8
DERMOCOSMETICS
PHARMACY + PARAS + ECOM
EUROPE 8 PHARMA + PARAS + ECOM
TOTAL MARKET (21M arkets)
AVENE
VICHY
LA ROCHE POSAY
EUCERIN
NUXE
BIODERMA
LIERAC
CAUDALIE
ISDIN
SOMATOLINE
WELEDA
MEDIPHARMA COSMETICS
ROGER & GALLET
ROC
HAUSCHKA

YEAR TO DATE

2014

5 782 803
5 782 803
564 342
514 023
467 648
282 980
155 282
147 056
145 840
132 639
100 056
98 358
63 653
57 849
49 404
43 396
39 239

GR%

1,8
1,8
5,4
-3,7
6,5
1,7
9,2
11,0
6,3
7,1
2,2
3,5
1,8
-8,5
7,8
-18,8
1,1

AV PRICE

MS%

100,0
100,0
9,8
8,9
8,1
4,9
2,7
2,5
2,5
2,3
1,7
1,7
1,1
1,0
0,9
0,8
0,7

YTD 14
(EUROS)
13,1
13,1
13,9
17,4
14,5
14,6
18,3
11,0
31,9
18,6
16,1
36,7
10,3
9,5
15,2
13,6
16,7

Source : IMS Panel 2014, retail price, Europe 8 countries , pharmacy+parapharmacy

LA ROCHE-POSAY RANKING
Western Europe , Dermocosmetics market
per category

Facial cleansing
Thermal Water
Facial care
Dailycare
Anti-Aging
Anti-seborrhoeic
Make up
Suncare
Bodycare
Wound healing
Body hygiene
Deodorants

N2
N2
N3
N2
N7
N2
N3
N2
N2
N3
N3
N7

13.3% Market Share

14.7% MS
8.5% MS
15.8% MS
4.4% MS
18.7% MS
11.6% MS
13.9% MS
6.3% MS
13.8% MS
6.4% MS
3.8% MS

Source: IMS panel; Europe 8, retail price , pharmacy+parapharmacy YTD Dec 2014

LA ROCHE-POSAY RANKING
Brazil , Dermocosmetics market

N 1
DERMOCOSMETIQUE MARKET
LA ROCHE-POSAY
VICHY
SKINCEUTICALS
AVNE
EUCERIN
EUROFARMA
GALDERMA
GLENMARK
MANTECORP I Q FARM
MEDLEY
NEUTROGENA
ROC
STIEFEL
THERASKIN
ACHE
BIOLAB-SANUS FARMA
OTHERS
TOTAL MARKET

Source IMS panel , Brazil ,YTD Dec 2014

Values (000)

PDM

YTD

YTD

2014
%
2014
Gain
REEL
exp
%
PDM
DERMOCOSMETIQUE MARKET
333 089
143 352
27 664
41 328
26 609
12 079
219 903
10 598
143 585
34 581
123 601
161 323
221 112
105 069
17 650
29 641
280 633
1 931 818

20%
34%
39%
27%
13%
-9%
5%
5%
19%
9%
69%
15%
2%
9%
28%
6%
26%
18%

17,2%
7,4%
1,4%
2,1%
1,4%
0,6%
11,4%
0,5%
7,4%
1,8%
6,4%
8,4%
11,4%
5,4%
0,9%
1,5%
14,5%
100,0%

0,3 p.p.
0,9 p.p.
0,2 p.p.
0,2 p.p.
-0,1 p.p.
-0,2 p.p.
-1,4 p.p.
-0,1 p.p.
0,0 p.p.
-0,1 p.p.
1,9 p.p.
-0,2 p.p.
-1,8 p.p.
-0,5 p.p.
0,1 p.p.
-0,2 p.p.
0,9 p.p.
-

LA ROCHE-POSAY RANKING
Brazil, Dermocosmetics market
per category

Facial cleansing
Facial care
Hydration
Anti-Wrinkles
Anti-seborrhoeic
Suncare
Bodycare
Source: IMS panel; Brazil ,YTD Dec 2014

N2
N1
N7
N1
N2
N1
N4

21.5% MS
19.5% MS
2.9% MS
31.7% MS
15.3% MS
22.1% MS
6.5% MS

LA ROCHE-POSAY RANKING
Other zones , Dermocosmetics market

Eastern Europe
Asia
Canada
USA
Africa Middle East

N2 10% MS
N4 5.7% MS
N2 11.6% MS
N7 2.9% MS
N3 10% MS

Source: Panels + internal estimates , YTD Dc 2014