Data analysis and Interpretation

RESEARCH METHODOLOGY
Every project work is based on certain methodology, which is a
way to systematically solve the problem or attain its objectives.
It is a very important guideline and lead to completion of any
project work through observation, data collection and data
analysis.
According to Clifford Woody:
Research Methodology comprises of defining & redefining
problems, collecting, organizing &evaluating data, making
deductions &researching to conclusions..
RESEARCH DESIGN
A research design is a framework or blueprint for conducting
the marketing research project. It specifies the details of the
procedures necessary for obtaining the information needed to
structure and/or solve marketing research problem.
On the basis of fundamental objectives of the research we can
classify research design into
1)EXPLORATORY
2)CONCLUSIVE RESEARCH

SAMPLING PLAN
1) SAMPLING TECHNIQUE USED:
This research has used convenience sampling technique.
Convenience sampling technique: Convenience sampling is used in
exploratory research where the researcher is interested in getting an
inexpensive approximation of the truth. As the name implies, the
sample is selected because they are convenient.
2) SELECTION OF SAMPLE SIZE: 100
For the study, a sample size of 100 has been taken into
consideration.
3) POPULATION: Customer who does shopping both traditional
and online.
4) SAMLING FRAME: Nungambakkam, Chennai

DATA COLLECTION
As it is already to be known that there are two types of Data
Collection methods which are as following:-Primary Research &
Secondary Research.

Primary Research
Primary research (also called field research) involves the
collection of data that does not already exist. This can be
through numerous forms, including Questionnaires and
telephone interviews amongst others.
Secondary Research
Secondary research ( also called desk research) involves the
summary, collation and/or synthesis of existing research rather
than primary research, where data is collected from, for
example, research subjects or experiments.
In doing this research the both methods are being used.
The Questionnaires are being prepared and filled through the selected
sample size from the selected field.
The Secondary data is being collected from different magazines and
newspapers. For the Literature of review certain online journals has also
been collected.

Age
16-25
26-35
46-60

Number of responses
75
24
1

Age
16-25

24%

26-35

46-60

1%

75%

From the above diagram we can say that 75% of the respondents fall in the age
bracket of 16-25 and 24% of the respondents in the age bracket of 26-35 and the
remaining 1% in the age bracket of 46-50.
Gender
Female
Male

No of responses
25
75

Gender
Female

Male
25%

75%

From the above diagram it can be seen that 75% of the respondents are Male
whereas the remaining 25% are female.

Which mode of shopping do you prefer?

Online
Traditional stores

Number of responses
34
66

Which mode of shopping do you prefer?

Number of responses
66

34

From the above diagram we can infer that 66% of respondents still prefer brick
and mortar stores over online shopping whereas only 34% actually find online
shopping more convenient.

What are the reasons for not shopping online

Cannot check quality and genuinity of product
i do shop online for electronic items while others i prefer to do it offline. just to enjoy the
pleasure of shopping
No physical examination of product possible
Spamming advertisement
Will prefer online only

Number of
responses
47
1
36
12
4

What are the reasons for not shopping online?

Number of responses
47
36

12
1

From the above diagram we can infer that 47% of the respondents do not shop
online as they feel quality and genuinity of the product cannot be examined
whereas 36% feel that they cannot actually examine how the product looks and
feels, 12% of the respondents feel shopping online will result in advertisement
spamming, 4% of the respondents feel that shopping online may lead to security
problems like hacking of their passwords and accounts and a meagre of 1% feel
there might be other problem.

What are the reasons for purchasing online?

Low product price
Transparent pricing
Price and product quality comparison
24*7 open
Product review, rating and comments available
Helps to remember your choice of products
Suggestions based upon your shopping patterns
Saves time
All products under one roof
Others

Number
oof
responses
46
7
31
0
31
5
23
69
37
0

What are the reasons for purchasing online?

Number oof responses

From the above diagram it can be inferred that most of the respondents shop
online as they feel the cost is less, product can be compared, decision can be
made seeing the reviews, and also it saves time whereas very few respondents
chose pricing and availability as the reasons.

How do you feel the Internet is changing the traditional in-store shopping
due to online stores the retailers are offering equivalent discounts to attract cuatomers
Payment process
Product order process
Product selection process
Refund benefits
Replacement option

Number of
responses
3
24
7
44
11
11

How do you feel the Internet is changing the traditional in-store shopping

Number of responses

The main benefit which the respondents see in online shopping is the wide
range of products available under one roof , unlike traditional stores where the
customer needs to visit different stores for shopping different products also the
easy payment options like EMI and discounts along with return back policy and
refund benefits attracts a large number of customers to shop online.

Technology which attracts you to shop online

Good website performance
Ease of placing order
On-time delivery
Supplier's rating
Support order tracking/information

Number of responses
39
66
33
12
35

Technology which attracts you to shop online

Number of responses

Online shopping helps to place an order with ease without any hassle and
with the capacity to handle millions of customers at the same time also
with delivery guarantees being made by almost every e commerce giant
like flipkart and amazon more and more people are choosing online
shopping.

How do you usually find your online store?

Google search
Yahoo! Search
Facebook ad or post
Twitter tweet or ad
Loyal customer
Other online ad
Television of print ads

Number of responses
88
1
32
0
15
23
23

How do you usually find your online store?

Number of responses

The above image shows that google is the main source by which people find
their preferred online stores followed by ads on facebook, television and other
online ads displayed while browsing websites also word of mouth
communication from friends, relatives helps people choose a particular e
commerce site.

How satisfied are you with the

products you order from ecommerce sites?
Quality
Products matching the description
Look and color
Pricing
Shipping options
Customer service
Overall navigation

1
20
8
17
15
18
9
8

2
13
22
19
27
19
23
28

3
19
21
7
15
24
22
19

4
23
36
23
15
20
25
25

5
25
8
18
12
20
22
21

36

28

27
25
23
20

22
21

19

19
17

25
23
22 22

24

23

19
18

18

25
21

2020

19

15 1515
13

12
8

9
7

The maximum satisafaction is from the products exactly matching the

description on the site followed by the overall website, pricing of the products,
quality, customer service offered b the company after the order has been
delivered.

How do the e-commerce sites meet your overall

Customer experience/expectations?
Order status are communicated quickly and on time
Product often delivered on time
Others

Number of responses
7
19
0

How do the e-commerce sites meet your overall Customer experience/expectations?

Number of responses

The above image shows that the customers are highly satisfied with the
deliveries which are often done on time