E S S E N C E O F I R E L A N D

Graphics Standards Manual

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INTRODUCTION
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CONTENTS
1 Preface
2 Logo
3 Type
4 Color
5 Photography
6 Identity System
7 Application System
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LOGO
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The Esc logo consists of one typographic part and a

graphic element, the ball. But they don’t have to be
always together.

The logo is given a masculine look with the boldness

of the letters, yet has rounded edges for a more
flexible feel.

Please note that the logo cannot be recreated with a

typeface, since it is uniquely drawn. Therefore. it
should only be reproduced from electronic files.
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UNINAPPROPRIATE USES

1 Do not distort logo. 2 Do not rotate logo. 3 Do not change the scale 4 Do not change the space
relationship. relationship.

esc
5 Do not set parts of logo 6 Do not set the logo in colors 7 Do not put logo on a hard– 8 Do not reproduce logo
in different colors. not specified in the palette. to–read background. using a different font.
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TYPE
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Gotham Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghujklmnopqrstuvwxyz 0123456789

Gotham Book

ABCDEFGHIJKLMNOPQRSTUVWXYZ The typeface for Esc is Gotham. In print, Gotham

abcdefghujklmnopqrstuvwxyz 0123456789
Gotham Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghujklmnopqrstuvwxyz 0123456789
Gotham Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghujklmnopqrstuvwxyz 0123456789
Book should be used for body text, and Gotham
Medium ALL CAPS for headlines and headers. For
other uses, such as captions, page numbers, footer
text, refer to Gotham Light.
Gotham Bold should be used only for situations
where it is absolutely necessary to have a weight
above Gotham Medium.
For emphasis, please use Gotham Medium and
please avoid using the italics.

Lorem ipsum dolor sit amet, consectetur

adipiscing elit. Nulla quam metus, eleifend
eget ullamcorper semper, hendrerit sit amet
eros. In semper sollicitudin felis vel.