Task 2

Ways to Advertise

Viral
What is Viral Advertising?
Amarketingstrategythatfocusesonspreadinginformation
and
opinionsaboutaproductorservicefrompersontoperson,
especially
byusingunconventionalmeanssuchastheInternetorema
il.
Viral marketing may take the form ofvideo clips,
interactiveFlashgames,eBooks,brandable
software,images,text messages,email messages, orweb
pages. It can be delivered byword of mouthor enhanced by
the network effects of theInternetand mobile networks.
The growth ofsocial networkssignificantly contributed to
the effectiveness of viral marketing. A 2010 study found
that 52% of people who view news online forward it on

Print
What is Print Advertising?
Printmediaadvertisingis a form ofadvertisingthat uses
physically printedmedia, such as magazines and
newspapers, to reach consumers, business customers and
prospects. Egyptians usedpapyrusto make sales messages
and wall posters. Lost and foundadvertising on papyrus
was common inAncient Greeceand Ancient Rome. Wall or
rock painting for commercial advertising is another
manifestation of an ancient advertising form, which is still
there in many parts of Asia, Africa, and South America.
Advertising increased dramatically in the 20th century as
more products were being made and sold. Thomas J.
Barrattfrom London has been called "the father of modern
advertising". Working for thePears Soapcompany, Barratt
created an effective advertising campaign for the company

Guerrilla

What is Guerrilla Advertising?

Guerrilla marketingis an advertisement strategy concept
designed for businesses to promote their products or services in
an unconventional way with little budget to spend. The main
point of guerrilla marketing is that the activities are done
exclusively on the streets or other public places, such as
shopping centres, parks or beaches with maximum people access
so as to attract a bigger audience.
Types of Guerrilla Advertising: Ambient, Ambush, Stealth,
Viral andStreet Marketing. The term "guerrilla marketing" is
based off ofguerrilla warfare, which employs odd tactics to
achieve an objective. In 1984, the term guerrilla marketing was
introduced byLeo Burnett's creative directorJay Conrad
Levinsonin his bookGuerrilla Advertising.

Different types of Guerrilla

Advertising

Ambient - Ambient communication is a complex form of

corporate communication that uses elements of the environment,
including nearly every available physical surface, to convey
messages that elicit customer engagement
Ambush - A company or a product seeks to ride on the publicity
value of a major event without having contributed to the financing
of the event through sponsorship.
Viral - *See Viral slide for information*
Stealth - Stealth marketing is a deliberate act of entering,
operating in, or exiting a market in a furtive, secretive or
imperceptible manner. People get involved with the product
without them actually knowing that they are the part of
advertisement campaign.

Broadcast
What is broadcasting Advertising?
Broadcast advertisingis radio and television
commercials.Broadcastmedia reaches a broad audience. Radio and
television broadcastmarketing is known as mass marketing since
national or even worldwide audiences can be reached. In the early
1920s, the first radio stations were established by radio equipment
manufacturers and retailers who offered programs in order to sell
more radios to consumers. As time passed, manynon-profit
organizationsfollowed suit in setting up their own radio stations, and
included: schools, clubs and civic groups. In the early 1950s,
theDuMont Television Networkbegan the modern practice of selling
advertisement time to multiple sponsors. The late 1980s and early
1990s saw the introduction of cable television and particularlyMTV.
Pioneering the concept of the music video, MTV ushered in a new
type of advertising: the consumer tunes inforthe advertising