m e di a m
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Media
UPDATE
Education through information
MEDIA NEWS
The 13th edition of FIPP World Magazine
World Trends has been released by the
International Federation of the Periodical Press
(FIPP). Clicklhere
here for more.
In line with its strategic expansion Naspers, has
announced certain key senior management
promotions. Clicklhere
here for more.
Vodacom has recently
launched a mobile instant
messaging service called Méèp.
Clicklhere
here for more.
The Mega Media Expo 2008 will take place from
7 to 8 May at the CTICC (Cape Town International
Convention Centre) - the date has changed from the
original schedule. Clicklhere
here for more.
The South African Advertising Research
Foundation (SAARF) will be holding SAARF
Universal Living Standards Measure® (SU-LSM®)
Workshops in Johannesburg, Cape Town and Durban
again this year. Clicklhere
here for more.
The Times launched its Breaking News blog on
Thursday, 17 January. Clicklhere
here for more.
In March, Travel News Weekly will publish its 2
000th edition in a special magazine format. It will
feature the Top 20 Rising Stars in the industry, as well
as the Top 20 Characters. Clicklhere
here for more.
Golf Digest has
launched a six-month
campaign to find the Best
Places to Play in South Africa according to South
African golfers. Clicklhere
here for more.
Care Direct magazine is looking
for a brand or company to co-
brand the magazine. The partner will
receive prime advertising positions
in the publications and a share of the profits. Click
lhere
here for more.
Intiem, the magazine that peeks
under the bed covers and empowers
women, is now one year old! Media in
Africa has also announced that the
English version of Intiem, entitled
Intimacy, will be introduced in March.
Clicklhere
here for more.
DeKat’s March/April cover features 21 of South
Africa's top male musicians. Clicklhere
here for more.
itoring
newsclip
managing media intelligently
Thursday, 24 January 2008
Wwww.mediaupdate.co.za
Powerade have climbed on board for
a third year in a row and are once
again the sponsors of the Sports
Illustrated Super 14 guide, featured in
the February issue, on sale in retail
outlets from 21 January at the cover
here for more.
price of R29.95. Clicklhere
Popular Mechanics has stuck its
neck out with what must rank among
the most unusual covers in its five-year
history. In a dramatic departure from its
usual fare – giant machines, space
exploration, robots and other
technological marvels – the February
here for more.
cover features a cute baby. Clicklhere
UCM's upmarket magazines
delivered significant additional value
for advertisers over the important pre-
Christmas sales period at the end of last
year. The FHM January 2008 issue,
featuring the oversized FHM Calendar
2008 sold an unofficial and un-audited
here
125 650 copies over the Christmas period. ClickLhere
for more.
Women Inc magazine is launching a
new product, the Women Inc MYZINE
in February. This will improve its ability
to deliver specific information that is
relevant to its readers, as well as expand
the choice of format in which they receive
here for more.
it. Clicklhere
Connecting Cape Town, Good Hope
FM's new campaign to unite the
Mother City through music and events
both socially and on the airwaves, was
launched. This follows a two-month teaser campaign.
here for more.
Clicklhere
Loyal 94.5 Kfm listeners are being
rewarded for interaction with the
station through its new KlubVIP loyalty
programme, which comes from the
success of sister station 94.7 Highveld Stereo’s Club
here for more.
VIP programme. Clicklhere
Recently licensed Radio North West hopes to be
on air by mid-February. The station was due to
broadcast from November last year, but was delayed
here for more.
due to technical difficulties. Clicklhere
The SABC's new corporate website
makes it possible to listen to almost
all the national broadcaster's radio
stations live. Clicklhere
here for more.
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 A Newsclip Media Monitoring Initiative
Women24.com is sporting a sleeker new look
after receiving a makeover. The new site went live
at the end of October 2007 and boasts a host of new
features, better integration with 24.com services
such as blogs and albums, and nine easy-to-access
here for more.
content pillars. Clicklhere
KickOff.com, South
Africa's biggest stand-
alone soccer website, has
announced a new addition to its online stable in the
form of www.KickOffGhana.com. Clicklhere
here for more.
The 2008 South African Blog Awards is
coming up soon, and nominating and voting will
begin in February and March. ClickLhere
here for more.
TABPI (Trade, Association and Business
Publications International) has announced the
details for this year's Young Leaders Scholarship,
which enables young editors to attend an educational
here for more.
b2b editorial event. Clicklhere
NEW ON THE SHELF
Estetica
The world's leading hair fashion
magazine, Estetica, has finally hit
South African shores. Recognising
the rampant growth of the hair and
beauty sector within the country,
and its status as a hub for
international fashion investment,
Estetica provides a much-needed
resource for local hair enthusiasts.
Featuring a cosmopolitan mix of
local and international content, the
South African version of Estetica will showcase cutting
edge hair trends, contemporary catwalk fashions and
hair and beauty techniques. With a focus on celebrating
local talent, the magazine enters a market in need of a
glamorous industry publication. The editorial mix that
includes Catwalks, Trends, Beauty and Hair Fashion,
aims to please both the industry and the consumer
hair-enthusiast. With a launch distribution of over 10
000, Estetica will be available from 25 January in hair
salons and selected retailers nationwide. It is published
quarterly by Topco Media & Events, and retails for
R48.95. Subscribers receive a promotional DVD and
two dedicated albums in addition to the four
magazines. For more information, contact
dylan.piatti@topco.co.za.
Ldylan.piatti@topco.co.za
NEW ON AIR
Land of Thirst
Land of Thirst is a historical love story set in the Karoo
in 1913. Two people, ahead of their time, are caught
in the diversity of the emerging South Africa. Willie
Nel is the Director of Photography, and the show stars
Hlomla Dandala and Ian Roberts. Catch the first
episode of Land of Thirst on SABC2 on Tuesday, 29
January at 19:30.
Matrix: Klas van 2007
Matrix: Klas van 2007 is a new reality show that
started on Wednesday, 16 January. The show asks:
what happens when you put 8 gorgeous Matric girls in
a beach-house for two weeks? Catch Matrix: Klas van
2007 on MK at 20:30 on Wednesdays.
Media
UPDATE
NEW ONLINE
Blurtzone
Blurtzone is a Web 2.0 tool that
incorporates a mixture of
blogging, social scoring and
messaging. It invites users to
“Share in the hottest gossip and
interesting stories… embarrassing
moments, dates and bosses from
hell, secret confessions, sweet revenge, funny stories,
more serious and inspirational stuff ... and lots more!”
Users are able to read and rate stories; post their own
stories; interact with other members via the chat room
and private messaging; and stand a chance to win
great prizes. It also involves a unique feature users are
able to post free banner ads above the stories that they
post. Check outlwww.blurtzone.com
www.blurtzone.com.
PUBLICATIONS IN THE PIPELINE
SA Music News
SA Music News is a newspaper
dedicated to supporting and
promoting the South African
m u s i c i n d u s t r y. The
newspaper is aimed mostly at
the Metal/Rock, Gothic, EBM,
Industrial scene, but will also feature other genres such
as Jazz, Rhythm & Blues, Drum & Bass, Hip Hop and
Rap - basically anything produced by local artists. The
paper will feature upcoming events, festivals, gigs,
interviews with bands, reviews from past events and
gigs, reviews on musical equipment, etc. There will also
be a cartoon strip and a classifieds section where
bands/artists can advertise when they are looking for
new members, or want to sell or buy equipment, etc.
SA Music News will be available in Gauteng,
Mpumalanga, and NorthWest Province. The official
launch of the paper will be held on Saturday, 2 February
at Asylum in Edenvale, where 12 bands will be
performing from 14:00 to 01:00. A fashion show will be
held by Solsken Clothing, displaying a Gothic/Metal
clothing range. For more information, contact
Leditor@samusicnews.com.
MEDIA REVISITED
TAXTalk
TAXTalk magazine’s first issue was
launched in December 2005. The
title is published bi-monthly and
covers some practical topics like
good governance and the role of the
international community, the
importance of creating a tax team,
tax compliance and the regulation of
tax. TAXTalk was appointed as the
official journal of the South African Institute of Tax
Practitioners. For more information, visit the website
www.taxtalk.co.za.
onLwww.taxtalk.co.za
PEOPLE ON THE MOVE
Tide Media has appointed Len Nery as National Sales
Manager as well as Hardware Manager for NAG.
Beeld has appointed Sabine Goodwin Advertising
Manager for its Pretoria branch, and Marianne Smit
Senior Advertising Manager.
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A Newsclip Media Monitoring Initiative
ARE YOU SMARTER THAN A 5TH GRADER?
By Daniel Munslow
The first ever filming of the South African version of
'Are You Smarter Than a 5th Grader?' took place at M-
Net Broadcast Services on 15 January. At the launch,
M-Net's Head of Original Productions, Carl Fischer, said
“the show is good clean family fun. It's now launching
in many countries around the world, and it made sense
to bring it here”.
So, do you think you are smarter than a 5th grader?
Well, most people only get around 11 or 12 out of
every 20 questions right. Fischer says, “the
questions are simple, as the name suggests, and the
show has a money tree, which is very important.”
Finding the right people took time. “We went on an
extensive search for the children that appear on the
show. They are all very smart, straight A students…
outgoing and happy to be next to an adult making a
fool of himself!”
Comedian Soli Philander will host
the new show, which launches on
M-Net on Sunday 27 January at
18:00.
The show, which tests adult
contestants' knowledge of Grade
1 to Grade 5-level school work,
has been a smash hit around the
world after originating in the USA,
where it is hosted by comedian
Jeff Foxworthy. While contestants
stand the chance to win R1 000 000 in cash if they
answer all their questions correctly, they also face
having to admit to camera - and the whole country -
that they are indeed not smarter than a 5th grader.
Philander - a familiar face to South African television
viewers is looking forward to testing the contestants'
knowledge. “I'm a bit of a trivia freak - I can remember
the most obscure facts - and have also been through
Grade 5 five times now!” he says. “Once myself, and
four times with my four children - so I know what to
expect.” Despite topping his class at Eureka Primary
School in the Cape in Grades 6 and 7, Soli admits to
being a bit of a terror at school. “The abiding memory of
my time at school is hearing the teachers shout
'Philander, shut up!' he says.
The self-confessed crossword puzzle fanatic says he
appreciates the balance of fun and tension which
make up the show. “I'm a giving person and I would
love to see a few contestants walk away with the
R1 000 000 - but it's not going to be easy! In my
experience NOBODY is smarter than a 5th Grader!
They know everything!” he says.
Having excelled at Biology, Accountancy and
languages at school, Philander says he would hate to
stake the chance to win R1 000 000 on his knowledge
of Maths. “Everyone thinks it's so easy when they're
sitting at home in their armchairs, but wait until you're
up there in front of an audience of millions, under hot
lights, staring at a solitary question which stands
between you and more money than you've ever seen
before!” he warns.
Media
UPDATE
At the launch, the media
was entertained in a
classroom-style press
function, while
photographers were on
hand to take our mug-
shots (of which mine was
reluctantly included). It is
amazing how this actually
looks nothing like me now
or when I was in 5th
grade! But the tiny tables,
that I cannot even get into
now, certainly ring a bell!
Hi-Def
Interestingly, this is the first show to be filmed in High
Definition. This means that anyone with an HD
television set will be able to experience the added
qualities of such a transmission. When asked about
the behind the scenes changes that had to be made to
accommodate the HD format, Fischer said it was
everything from equipment to make up. Because of
the excellent quality of transmission and filming, the
make-up has to be applied more extensively;
otherwise blemishes appear through the HDTV. Post-
production has also been modified, as well as the
engineering equipment itself.
For those who do not have an HDTV, not to worry. The
transmission will come through the same as now, if
not slightly better because of the film quality.
The decision to start filming in HD, comes as
Multichoice plans to launch an HD channel later in the
year, heralding the start of a new era of broadcasting.
M-Net, so far, has the first HD studio in the country.
So what is Hi-Def? According to Wikipedia, High-
Definition television (HDTV) is a digital television
broadcasting system with greater resolution than
traditional television systems (NTSC, SECAM, PAL).
HDTV is digitally broadcast because digital television
(DTV) requires less bandwidth if sufficient video
compression is used. HDTV technology was
introduced in the United States in the 1990s by the
Digital HDTV Grand Alliance, a group of television
companies.
Meanwhile, Silicon & Software Systems (S3) today
announced that leading Pay-TV operator MultiChoice
has licensed it's onHandTVTM Software Development Kit
(SDK) for DVB-H to further develop their interactive
Mobile Broadcast TV services. S3, as the leading
provider of broadcast Mobile DTV solutions, is bringing
their detailed product expertise and market knowledge
to bear in this close collaboration with MultiChoice.
DVB-H is a mobile broadcast technology that allows for
the digital terrestrial transmission of live television
channels to a mobile phone. MultiChoice has already
made huge strides in the Mobile TV broadcast
environment; having launched commercial DVB-H,
services in Namibia, Kenya and Nigeria in 2007.
Commenting on the announcement, Linda Vermaas,
CEO of DStv Mobile, MultiChoice's Mobile TV business
unit, said, “MultiChoice continues to operate at the
forefront of technology and is focused on adding
significant value for subscribers across Africa”.
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A Newsclip Media Monitoring Initiative
EDITOR’S CORNER - About the International Media
Forum
The International Media Forum South Africa will
take place for the second time in Johannesburg on
21 and 22 May at The Forum, Bryanston and
brings senior editors from the world's most
important media and South Africa's leading
business decision-makers, government officials
and communications professionals together.
In its first 13 years of democracy, South Africa has
experienced higher levels of consistent economic
growth, and lower levels of inflation, than at any
time in the last century. It is considered an
increasingly attractive destination for investment
and tourism, with more than 7 million visitors a
year.
However, there are still major challenges ahead in
communicating what the country has to offer to
the international investor community and in
building international confidence in the country
and its companies. Higher levels of foreign direct
investment and international trade need to be
attracted.
In order to ensure its ongoing growth and
success, South Africa must utilise international
media, both traditional and new, to advantage to
project its potential in a way that will attract a
large amount of trade from abroad.
The International Media Forum has been designed
to focus on this crucial subject of
communications. It will unite people from the
media and communications professions around
the world with South Africans and other
stakeholders in the country's future, from
business, government, public relations, politics,
communications, marketing and enterprise.
T h r o u g h a s e r i e s o f ke y n o t e s p e e c h e s ,
discussions, interactive sessions and workshops
this event will answer the question of how to
manage future international media relations for
success in a changing media world and will
provide the tools and contacts required to put a
plan into practice.
The Forum will provide critical dialogue between
those who shape South Africa's image abroad and
South Africans who have the power to change
their future for the better by the way they
communicate the events taking placing in their
organizations and their country.
In just two days delegates will gain the kind of media
understanding, training and contacts for positive
media coverage, which would otherwise take months
and a significant investment in PR services to
achieve.
Media
UPDATE
Points for discussion:
* How do international communications affect the
economic development of South Africa?
* How important is the South African story globally
compared with other advancing world economies
and how can South Africa use the media better to
compete?
* How is the media changing as a result of new
media take-up, and what does new media offer
companies, organizations and countries, and how
can it be harnessed to its advantage?
* How can you get your organization and its
missions covered in the media for positive results?
*How do leading international players use media
relations to their advantage?
Where and when
The 2008 International Media Forum South Africa
(IMFSA) will take place at The Forum at The Campus
in Bryanston, Johannesburg, from Wednesday, 21
May to Thursday, 22 May 2008.
See you next week.
DANIEL
GET TO KNOW THE TEAM
EDITOR Daniel Munslow
EDITORIAL ASSISTANT Pat McClelland
EDITORIAL ASSISTANT Trevyn Abegg
MEDIA RESEARCHER Roane Booth
MARKETING MANAGER Vanessa Evans
here.
Daniel Munslow is on Facebook... Visit himLhere
Daniel is a member of the MPASA PICA Awards
Committee
GET IN TOUCH
Want to make a contribution? Want to share your opinions
and stories about the media industry? We want to hear
from you.
You can email us atLupdates@newsclip.co.za
updates@newsclip.co.za
or call us on (011) 288-6600.
WE’RE ONLINE...
Media Update -Wwww.mediaupdate.co.za
Publicity Update -Wwww.publicityupdate.co.za
TotallyMAd - Wwww.totallymad.co.za
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MEDIA UPDATE IS A NEWSCLIP MEDIA MONITORING INITIATIVE
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