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Ad Catalyst AD CATALYST FOR ADVERTISERS Vizu Ad Catalyst for Advertisers (ACA) is an online

Ad Catalyst AD CATALYST FOR ADVERTISERS Vizu Ad Catalyst for Advertisers (ACA) is an online
Ad Catalyst
Ad Catalyst
AD CATALYST FOR ADVERTISERS
AD CATALYST FOR ADVERTISERS
Vizu Ad Catalyst for Advertisers (ACA) is an online brand advertising measurement system that will
Vizu Ad Catalyst for Advertisers (ACA) is an online
brand advertising measurement system that will
change the way you analyze the effectiveness of your
clients’ online brand ad campaigns.
TThhee ACA system goes beyond click-through rates to
measure the Brand Lift driven by your advertising.
This media measurement and planning system
enables Brand Lift optimization based on site selec-
tion, ad creative and frequency of ad exposure.
The data ACA gathers also also informs best prac- tices in media buying, highlighting distinct
The data ACA gathers also also informs best prac-
tices in media buying, highlighting distinct ad perfor-
mance patterns.
Brand campaigns can now be measured much like
direct response campaigns to maximize return-on-
investment for your clients.
Gain clear benefits, such as:

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Regular measurement of brand ad campaigns against appropriate objectives
Regular measurement of brand ad campaigns
against appropriate objectives
In-market optimization of ad campaign effectiveness
In-market optimization of ad campaign
effectiveness
Development of advertising norms and media buging best practices
Development of advertising norms and media
buging best practices
Used every day, the ACA system can contribute to more insights and value for your
Used every day, the ACA system can contribute to
more insights and value for your brand clients.
Our interactive ACA online dashboard provides real-
time 24/7 access to a rich set of Brand Lift data about
your ad campaigns, allowing you to optimize perfor-
mance.
Ad Catalyst for Advertisers gives brand marketers the confidence to advertise online!
Ad Catalyst for Advertisers gives brand marketers the
confidence to advertise online!
The Ad Catalyst for Advertisers Advantage:
The Ad Catalyst for Advertisers Advantage:
• Maximize media buy efficiency and effectiveness • Deliver in-market campaign insights • Go beyond
• Maximize media buy efficiency and effectiveness
• Deliver in-market campaign insights
• Go beyond click-through rates to measure the primary
ad campaign objective using Brand Lift
• Build client confidence in digital brand campaigns
• Intuitive online self-service dashboard for instant
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• Best practices through collection of normative data
Sample Brand Campaigns Measured
Sample Brand Campaigns Measured
collection of normative data Sample Brand Campaigns Measured Actionable data can be viewed in real-time through
Actionable data can be viewed in real-time through the Ad Catalyst online dashboard
Actionable data can be viewed in real-time
through the Ad Catalyst online dashboard
CALL A VIZU REPRESENTATIVE NOW! 415.362.8498X3
CALL A VIZU REPRESENTATIVE NOW!
415.362.8498X3
Vizu Corporation 463 Pacific Avenue San Francisco CA 94133
Vizu Corporation
463 Pacific Avenue San Francisco CA 94133