From: Joe Dirt(put down your name)

Business Intelligence Professional

Chappa BI Consulting, Ltd .(come up with your own name)
955 Oliver Rd., Thunder Bay, ON P7B 5E1(use your address,it doesnt have to be
real)Canada
To: Dr. Alexander Serenko, CEO Superstore, Ltd
955 Oliver Rd., Thunder Bay, ON P7B 5E1Canada
March 15, 2016

Part 1. Region / Product Category Sales Analysis.

What product categories are sold well and where?

Figure 1. Region / Category Sales Analysis.

What Product categories are inadequately sold and where?

Part 2. Region / Product Sales Analysis.

What products are sold well and where?

Figure 2. Region / Product Sales Analysis.

What products are inadequately sold and where?

How consistent are the regions in terms of sales?

Part 3. Sales vs. Profit Analysis.

Figure 3. Sales vs. Profit Analysis.

Sales managers usually assume that products that are sold well are always very profitable. In contrast, if
sales of a particular product are low, it does not generate profit. Is this true in the case of this
organization?

For each region separately, identify products that need to be discontinued?

What products perform consistently well in all regions?

Part 4. State/Product Analysis.

Figure 4. State/Product Analysis.

To maximize the overall profit, what products should be discontinued and where?

Instead of completely discontinuing some underperforming products, can they be moved to profitable locations? If so,
which ones and where?

Part 5. Longitudinal Analysis.

Figure 5. Longitudinal Analysis.

Which quarter(s) is/are the most profitable?

Which quarter(s) is/are the least profitable?

Figure 6. Longitudinal Analysis.

How consistent are product categories in terms of their longitudinal performance?

Figure 7. Longitudinal Analysis.

How consistent are products in terms of their longitudinal performance?
What conclusion regarding seasonal profitability of the company can you make?

Part 6. Profit Forecast.

Figure 9.
What is going to happen to the profit in the next year?
Is the company likely to be profitable in the future?