HALF FULL BREWERY

Final Presentation
Ergin Mus
Giovana Soares
Nishant Kansal
Melanie Jackson
Nadia Mandourah
Paola Goren
Priyama Barua
Reem Almalaq
Raf Santaella

UNIVERSITY OF BRIDGEPORT | DESIGN MANAGEMENT | DECEMBER 6 2014

Beacons

Integration of HalfFull app with a beacon device can enable a customer to

collect and redeem points on the purchases without any verification as long
as they have an account over the app.
Requires a software development kit and an application developer.
Can also be used for push notifications and payments as soon as a consumer
gets into the range of a beacon.

11

Think of a traditional Pub Crawl and multiply the awesomeness by 10.

Beacon Crawl
beaconcrawl.com
55 Broad Street, 13th Floor
New York, NY 10004
212-480-2100

Thats what you get when you come to a BeaconCrawl!

They bring together the hottest technology and the coolest venues in NYC.
Just download the BeaconCrawl app, and follow the on-screen instruction to explore
Lower Manhattan. You will find secret locations where you can enjoy special drinks
and perks and meet fellow crawlers!

12

Passbeemedia
passbeemedia.com

Passbeemedia is an interactive site which gives entrepreneurs and established

brands alike to forego out dated procedures of giving out paper coupons and
adopt the method of passbook. In its easy to use interface, tutorials, multitude of
options and statistical tools, Passbeemedia.com takes care of the developing side
of sending passes. All you have to do is pick and choose what you want.
We have already scheduled a demo for Half Full Brewery.

Blippar
13

Blippar turns your phone into into a magic lens

giving you a whole new, interactive view on the
physical world around you using Augmented Reality
and Image-Recognition technologies enabling
advertisers to reach consumers via outdoor ads,
billboards, magazine, newspaper and products

Cost-effective create your own platform

Engage with your consumers for longer
Reach out to your customers everywhere
Get more accurate data on your campaigns
Leverage cross-marketing advertising

Daily Deals - Groupon

OYSTER BAY BREWING COMPANY | LONG ISLAND - INTERVIEW WITH OWNER Gabe Haim

14

Many merchants have brought up that using groupon ends up costing them financially in
regards to the deals they offer meaning you don't really make money off the groupons that
you offer - what's your experience been like? Groupon has been great for us. It has
brought our company in front of many people who did not know about us.
How many offers have you had with groupon in the past? This was our first experience
with Groupon.
Have you found a significant amount of customers coming in that purchased the tasting for
two or the tasting for four? We have sold 2300+ groupons, 600+ have redeemed so far.
With those groupon customers have they turned out to be loyal customers? Many people
have returned after purchasing the groupon.
When working with groupon did you find the experience easy or difficult? The experience
has been very easy and seemless.

HALF FULL BREWERY FINAL PRESENTATION UNIVERSITY OF BRIDGEPORT | DESIGN MANAGEMENT | DECEMBER 6 2014

Daily Deals - Groupon

OYSTER BAY BREWING COMPANY | LONG ISLAND - INTERVIEW WITH OWNER Gabe Haim

Have you ever considered stopping your services with Groupon for any reason? We will
continue our groupon offer through the winter as it helps keep our tasting room busy
during a slow season.
What's your ultimate goal with using groupon? And are you meeting that goal? Our goal is
to get people down to Oyster Bay that normally wouldn't travel to us. We are meeting
that goal, definitely.
Have you used any other daily deal sites like Living Social, Amazon Local, Sweetjack?
We just signed up with Amazon Local, we start on Dec 9.
Any other information you could offer about the benefits of a business using groupon? We
track our sales with Groupon. Our offer covers our cost, so customers come in and if
they purchase nothibg extra, we break even, and someone came in to see us. The
average customer for us spends $30 while at the brewery...so that is positive for us.

HALF FULL BREWERY FINAL PRESENTATION UNIVERSITY OF BRIDGEPORT | DESIGN MANAGEMENT | DECEMBER 6 2014

15

Daily Deals - Living Social

THIMBLE ISLAND BREWING COMPANY | BRANFORD CT

16

CHARLES L. YELP
Stopped by on a trip from NY. We hadn't heard about this brewery until browsing deals on
living social in the area of where we went Apple picking.
Everyone there was extremely friendly from the moment we walked in and were happy to answer
various questions.
We were able to try their American ale (made sure to buy a growler of this!) , coffee stout (also
delicious), and the ipa (pretty good but the others stood out much more) .
From what I understand the samples are free even without the living social deal but we got 4 glasses
which was a nice "souvenir" . They gladly kept offering to refill our tastings too.
They also offered us a taste of their upcoming pumpkin beer which wasn't carbonated at the time (I
believe I saw a Fb post saying it's open for growler fills now) and even still it was likely one of the
better I've tried and smelt just as tasty, wish I could try the finished product.
Eventually it got pretty busy so we bought a growler and went on our way, hopefully be back soon.

HALF FULL BREWERY FINAL PRESENTATION UNIVERSITY OF BRIDGEPORT | DESIGN MANAGEMENT | DECEMBER 6 2014

Daily Deals - Groupon vs. Amazon Local

1. Design a deal with Deal Builder

1. Create a deal with their tool.

2. Groupon use their IT resources to expose

the deal

2. Amazon promotes the deal online and other

media.

3. Redemption of deals through merchant

center

3. Merchant gets paid twice a month for the

purchases made by customers minus the referral
fee on every purchase.

4. Review demographic info of new customers

5. Tweaking the deals based on results of the
campaign
6. Receive payments

4. Payments deposited directly into the bank

account.
5. Deals can be paused and restarted at any
point in time.

HALF FULL BREWERY FINAL PRESENTATION UNIVERSITY OF BRIDGEPORT | DESIGN MANAGEMENT | DECEMBER 6 2014

17

18

Environmental Sustainability

"

ROOFTOP

SPENT GRAINS

GRANTS

Rooftops

19

Earth
Google Earth updates its imagery twice a month,
but each update only covers a tiny part of the
globe a city here, an island there.
We discovered that Google Earth shoots
New York City during the spring to capture the
best photographs with the least shadows
In New York City, famous artist Molly Dilworth, created a Cool Roof for a school by
painting a lightly colored representation of the New York and New Jersey coastline
after a 7 meter rise in sea levels.

Rooftops

NYC CoolRoofs is a collaboration between NYC

Service and the Department of Buildings where we
encourage building owners to cool their rooftops
with a white reflective coating to reduce energy
consumption, cooling costs and carbon emissions.
www.nyc.gov/coolroofs

20

Rooftops

4.75-Gal. = $79.50

With Henry 287 White Roof Coating, you can both

protect your roof from the elements and significantly
reduce energy costs. This rubberized, water-based acrylic
latex coating, when properly applied, is highly resistant to
disbanding, chalking, mildew and discoloration.
www.homedepot.com

21

Rooftops

colossalmedia.com
176 North 9th Street
Brooklyn, NY 11211
718-858-0979

23

Colossal Media is the largest hand paint mural and outdoor advertising
company in the world. They paint large-scale photorealistic murals, art projects,
advertising campaigns and more in NYC and nationwide with a level of efficiency
and precision that is unmatched.

Spent Grains

24

FROM FOAM TO FLORA: Spent grains can be used in

fertilizing fields, greens, and greenhouses
New Milford Farms was founded to compost food
by-product waste from Nestle USA operations. It was the
first state-permitted composting facility in Connecticut. It
later expanded so it could accept and compost green waste.

Contact:
60 Boardman Rd

John Gundlach

New Milford, CT 06776

(216) 904-6716
John.gundlach@garick.com

Spent Grains

25

FROM FOAM TO FLORA: Spent grains can be used in local

farms to feed poultry and cattle.
Captain Lawrence Brewing Company regularly sends spent
grain from each brew cycle to Hemlock Hill Farm, where it
is used as cow feed. This mutually beneficial relationship has
expanded and grown into a productive alliance.

Contact:
500 Croton avenue

Laura DeMaria

Cortlandt Manor, NY 10567

(914) 844-5379
hhf500@gmail.com

Spent Grains

26

FROM FOAM TO PLATE: Spent grains can be used in baking

and making flour.
Wave Hill Breads Bakery & Cafe makes delicious, artisan
bread with ingredients your grandmother would recognize,
including organic whole grains that are milled at the bakery.

Contact:
30 High St

Margaret Sapir

Norwalk CT 06851

wavehillbreads@gmail.com
(203) 762-9595

Spent Grains

28

FROM FOAM TO PLATE: Spent grains can be used in baking

and making flour.
Hartford Baking Company is interested in working with
spent grains for their breads.

625 New Park Avenue

West Hartford, CT 06110

Contact:
Chris
(860) 570-1579 ext. 505

Energy Efficiency Grants

Case Study - Wisconsin These five craft brewers have obtained $20,000 grants (each) for the the following:

SHEEPS BREWING COMPANY

VALKYRIE BREWING COMPANY

Installation of glycol-jacketed fermenters to

make operations more efficient. The glycoljacketed conical fermenters will be used to chill
their product. These fermenters can be removed
from the cooler which allows the cooler space to
be used for packaged goods.

Fossil fuel energy-reduction plan. This plan will

replace most of their current use of fossil fuels with
vegetable oil from locally grown seed, waste vegetable
oil from local restaurants, and waste oil from local auto
mechanic garages. These oils will be used to fuel a
boiler to heat water that is used during the brewing
process and will also heat part of the brewery.

MILWAUKEE BREWING COMPANY

Installation of a solar hot water system.

LAKEFRONT BREWERY
Boiler system upgrades.

RED EYE BREWING COMPANY

Install a 9 kilowatt solar photovoltaic
(solar panels) system. This will produce 11,000
kilowatt-hours annually and about 4 percent of
the current electricity needs of the facility.

29

Funding Sources
Innovative + sustainable methods to apply for funding

CHASE MISSION MAIN STREET GRANTS - 2015

Program that will award 20 grants of $150,000 to small businesses
nationwide. Qualifying businesses that apply for a grant will gain access
to a marketing Toolkit, $150 coupon toward one market research study with
Google Consumer Surveys, a trip to Google for an exclusive small business
marketing workshop, a Google Chromebook Laptop computer and a $2,000
coupon toward one market research study with Google Consumer Surveys.
Uses social media and audience engagement as a tool to win votes.
Term closed - reapply in 2015

KICKSTARTER
Can work for Half Fulls efforts to introduce an innovative product, maybe
a sustainable ideal for the grain and use kickstarters for crowdfunding?

CONNECTICUT STATE ENERGY PROGRAM (SEP) GRANTS

Small Business Energy Program a program to help small businesses,
municipalities, and state facilities maximize electric, natural gas, fuel oil, and
propane savings. Qualified customers are defined as commercial, industrial, and
municipal customers with an average 12 month peak demand between 10
kilowatts and 200 kilowatts. The program provides incentives for qualified
customers to implement efficiency upgrades in areas such as (but not limited
to) lighting, water heating, refrigeration and HVAC. When possible, third
party financing will be arranged.

30

31

Mixologist - Bootleg Greg Genias

BAR PUNCH UPS, COCKTAIL MAKEOVERS - PERSONAL MIXOLOGIST

Mexican Rosemary Shandy made with Half Full

Bright Ale, Tequila and Fresh Rosemary
Bootleg Greg, the bartender, is hands on the best in
Connecticut. Heck, perhaps even on the East Coast!
The concoctions he invents are defying description.
- Pamela J. Yelp 9/2014
Contact:
Bootleg Gregory Genias
Beverage Consultant
Head Bartender at Parallel Post
(203) 512-0740
BootlegGregory@gmail.com

32

Mixologist - Bootleg Greg Genias

BAR PUNCH UPS, COCKTAIL MAKEOVERS - PERSONAL MIXOLOGIST

Beer cocktail - Baileys, Bournon, Cinnamon,

Coffee and Half Full Stout
Great service, better food, and even better craft brew
selection... And it's in a hotel?!?!? - George P. Yelp 3/2014
The bartenders are world class, mixologist will serve you an
incredible drinks, Have Fun! - Lee L. Yelp 4/2014

Contact:
Bootleg Gregory Genias
Beverage Consultant
Head Bartender at Parallel Post
(203) 512-0740
BootlegGregory@gmail.com

33

Mixologist - Adam R. Patrick

PERSONAL MIXOLOGIST and more..

Bar Manager at Match Restaurant, Norwalk, CT

Spirits writer for Serendipity magazine
Instructor at Booze In A Glass
Blogs at Justaddalcohol.wordpress.com

Contact:
Adam R. Patrick
Bar Manager at Match Restaurant
and Bartender at USBGCT
(203) 615-8506
twitter.com/AdamRPatrick

34

Half Full Recipes

Half Full used in recipes at local Connecticut restaurant - Parallel Post

Parallel Posts Pumpkin Bread Pudding

with White Chocolate and Cranberries,
Salted Caramel Ice Cream made with
made with Half Full Toasted Amber Ale
- Parallel Post

Parallel Post Restaurant & Bar

Trumbull Marriott Hotel
180 Hawley Lane,
Trumbull Ct 06611
(203) 380-6380

Social Media #Hoptimism Campaign

35

Facebook/Instagram Photo Campaign

Spreading the word: Stamford, Optimism

HALF FULL BREWERY FINAL PRESENTATION UNIVERSITY OF BRIDGEPORT | DESIGN MANAGEMENT | DECEMBER 6 2014

Social Media Games: Keeping it active

36

Facebook/Instagram Bi-Weekly or Monthly Game Campaign

#GuessHowManyMonday
(hops, jengas, beer caps, smashed cans, etc)

#FridayFunStory

HALF FULL BREWERY FINAL PRESENTATION UNIVERSITY OF BRIDGEPORT | DESIGN MANAGEMENT | DECEMBER 6 2014

Outsourcing Social Media

37

Social Media Can be a Powerful Tool if You Know How to Use it

Full Service Marketing Agency

Contact:
Christian McMahan
christian@smartfishgroup.com
(203) 763-1101

www.smartfishgroup.com
163 Oldfield Road
Fairfield, CT 06824

HALF FULL BREWERY FINAL PRESENTATION UNIVERSITY OF BRIDGEPORT | DESIGN MANAGEMENT | DECEMBER 6 2014

Coasters

38

Innovative ways to take a standard product and make it stand out

1
2
3
4
5

QR CODES

PROMOTE
GRANTS

SOCIAL MEDIA
GAMING

PRINTED ON
SEED PAPER

BEACON
CRAWL

SOCIAL
MEDIA SITES

BLIPPAR

COUPONS

RECIPES

AS BUSINESS
CARDS

6
7
8
9
10

HALF FULL BREWERY FINAL PRESENTATION UNIVERSITY OF BRIDGEPORT | DESIGN MANAGEMENT | DECEMBER 6 2014