Escolar Documentos
Profissional Documentos
Cultura Documentos
25
12800
Luminous Experiential Marketing Communications1994
4200The
Holmes Report
: www.mslgroup.cn | @
12
13
14
Mini-site
15
15
18
19
21
22
23
25
26
27
2012818
5.0
201365
201354.4
201282.5
iResearch
2013106
APP
APP
APP
2009-2013
20129
2011
20134
2012
2013Q2
201354.4
201281.32.5
APP
1.72012849.3%
- vs -
- vs -
90
- vs -
5.0
100
20080
90
4000
8
020
APP
APP
FMCG
APP
5-815
APP
15
APP
2. APP
APP
APPAPP
ID
APP
APP Store
APP
APP
APP
20134
APP
,50%
APP
APPAPP
APP vs.
APP
APP Store
APP
APP
1. APP
APP
U I V I
iOS
AndroidWindows Phone
3-6
APP6
3. APP
APP
bug
UIVI
APP2-3OSAPP
OS
DHLAPP
APP
APP
APP
APP
APP
APP
APP
100
100
100
KPI
KPI
KPI
100
KPI
100
FMCG
2013522500
560/
5-10300-600
85
500
102.25
3-63
2.25
5
KPI
11
CRM
KPI
KPI
KPI
1.
KPI
2.
KPI
3.
DHLCorporate Communication
DHL
NIKEAdidasJUST DO IT
Impossible is Nothing
2090IMQQ
21PCPC
IM
2005SNS
SNS
APP
2012
13
DHL
KPI
DHL
DHL
APPAPP
15
UIUser Interface
API
Mini-site
PC
APP
APP
APP
TAB
API
Mini-site
DHL
CRM
ID
CRM
114
CRM
CRM
face-to-face
Social CRM
CRM
17
201212
22
4050
1/
222200
201257
0.5
28.5
CRM
200200
80 2000
4001/10,
20%......
ID
vs.
5.0
++
3-5
PC
19
5.0
2009
12---
----
----
20136
15
21
@2.25
10 20
23
DHL
10
DHL
25
1.
2.
24
3.
Q&A
FMCG
1.
B2B
Q&A
2.
200-250
20%
4000-4500
1. DHL
2.
Q&A
3.
20131
46
50
27
1.
a)
b)
2.
a)
b)
c)
3.
a)
b)
4.
a)
b)
c)
201311
Copyright@MSLGROUP China
DEREK DONG ()
YUKI YANG ()
@
E. Derek.dong@mslgroup.com
T. +86-10-8573 0688
E. Yuki.yang@mslgroup.com
T. +86-20-8767 3479