Stop Motion Animation Production Booklet 1

Stop Motion Animation Pre-production Booklet
Pre-Production Booklet for Animation

Name:
Order of contents (italics show areas you must add in yourself)
Assessment criteria
LO2
Mind maps of ideas
Risk assessment
Format of your animation
Subject and storyline
Character notes and profiles
Movement of characters
Moodboard
Sets/backgrounds
Audio and soundtrack
Sound table
Props list
Audience
Storyboard and script (add script to booklet)
Frame rates
Lighting design
Production schedule
Crew details
LO3
Frame Numbers
Dope Sheets
How to use this booklet

You will need to complete every page of this booklet, and all sections / questions
required.
Assessment criteria for Distinction grade;
LO2
Plans will show a full consideration of movement and continuity, perspective, point of view,
transitions and special effects.
Precise and workable planning of timing and synchronisation to a soundtrack will be
produced. It will be clear at this stage, from the documentation, what the finished piece will
look and sound like.
Learners will follow industry conventions and terminology used in storyboard production
correctly.
Plans for the construction of models, sets and props will be realistic and clear.
Drawings, script and storyboard will all show a creative interpretation of the idea.
LO3:
The documentation linked to the production will be full and detailed and there will be
evidence that the production management and scheduling of the project has been effective
and carried out in a professional manner. The techniques used in the production of the work
are likely to be related to an understanding of current trends in the industry.
Both LO2 and LO3

In all practical activity learners will be capable of working autonomously and effectively. They
will work on their own initiative, will not need constant support or supervision, will give the
work their full commitment, work positively and cooperatively with others, and meet
deadlines. In other words, they will have the kind of self-management skills that would be
expected of them in a professional context. Note also that this criterion should not be taken
to mean that learners do not seek advice or that they work without discussing things with
their tutor, but rather that they are not dependent upon the support of others and that when
they take advice they weigh it carefully for themselves.
Planning
Brainstorm / mind map (add extra pages if necessary)
Attach a 400 word treatment of your idea

My stop motion production is of a TV advert promoting Hellmans Mayonnaise.
The entire production will be set in a kitchen backdrop/set in the daytime. The
narrative involves a story of a chicken mayonnaise sandwich being made. In
order to stick to the guidelines of the brief I must use the song: Chinese New Year
by the band SALES. The story starts off with a loaf of bread unwrapping itself,
and a slice of bread leaves the rest of the bread slices and slides onto a plate.
Next, a leg of chicken slides out of a paper wrapper and slides onto the plate. A
knife cuts the leg into pieces. These pieces then also slide onto the plate one by
one. Another slice of bread begins to slide onto the plate to complete the
sandwich, but suddenly a bottle of Hellman's mayonnaise bursts through the
kitchen cupboard door and lands onto the loaf of bread next to the sandwich.
After getting up and moving around the sandwich, the mayonnaise glides into
the air and the mayonnaise squeezes onto the sandwich. The slice of the bread
then slides back onto the plate now making the sandwich complete. With the use
of a video transition, the Hellman's logo appears on the screen with a voice over
stating: "Hellman's, bring out the best".
My target audience is for all ages and both genders. However, not everyone
purchases Hellmans mayonnaise despite it being a well-known and used product
in a lot of households. But due to it being a branded, its more expensive than
other brands of mayonnaise so the advert will be aimed at middle class families
who can afford the more expensive version of mayonnaise.
I should make the advert as I already have experience with the video software
such as Adobe Premier Pro. Furthermore, I have already created shorter stop
motion animations using food and drink. I have knowledge on how to create a
stop motion production and I have already use my creative skills to create other
productions.
How will you meet the requirements of your brief?
I will make sure my production is no longer than 30 seconds no shorter than 20

seconds.
I will make sure that my production is in the format of a TV advert and will help
promote my chosen product.
I will make sure I include the logo of my chosen product within the TV advert.
I will make sure I use the song: Chinese New Year by SALES in my TV advert.
I will make sure I complete my TV advert by the 11th March 2016.
Risk assessment: Are there any health and safety issues you may encounter?
Due to my advert being filmed in a kitchen/ kitchen environment, I will have to makes sure I
consider the health and safety issues I may encounter. This includes making sure all the
doors of cupboards and drawers are closed so no one walks into them. I will need to make
sure all the cutlery is put away especially when not being used.
As Im using a food product, I also need to make sure all of the food is in date because if
someone was to eat it, they could get seriously ill.
Discuss any legal issues you may face. Eg; sound, plagiarism, age restrictions
Due to the negotiation brief in which I must use the song: Chinese New Year by SALES, I
will need to make sure I contact the record label and ask for permission to use the song in
my TV advert so I dont face any copyright issues.
Furthermore, as I am advertising Hellmans Mayonnaise, I need to contact the company as I
havent been asked to produce an advert so I need to ask permission to promote the brand
so I dont face any copyright issues. I must make sure that I am not copying an already
existing advert as this could also be seen plagiarism and companies could take legal action
against me.
Use of possible formats

Circle which of the following formats your animation will take;
stop-frame techniques
time lapse photography
plasticine animation
Claymation
using found objects
modelling
puppetry
combined formats
Why are you using that particular format?

My brief states that I must produce a TV advert using a product of my choice, so I would
need to show off the product as how it is normally seen. So I would need to use the
modelling format in order to actually use the Hellmans mayonnaise as a model. Also, as I
am producing a stop motion animation, I would need to use stop-frame techniques.
What are the different possibilities you could explore using this format?
As I am using a mayonnaise jar, it is a small, light and compactible product that can be easily
moved 360 degrees and can be moved anywhere I want it to be moved.
What are the limitations of using this format? (i.e what problems/ obstacles might you
have?)
As I am using food products, I only have a limited amount of time to produce my advert.
Furthermore, my materials dont bend so they may not appear to have any human
characteristics or qualities.
What imaginative or inventive animations have you seen which use this format?
Add in links and screen shots of three examples of animations using this format.
https://www.youtube.com/watch?v=zpFqISko8b8
https://www.youtube.com/watch?v=-ONzwf1FZoc
https://www.youtube.com/watch?v=xmJiYfqUKYg
Subject
What will the subject of your animation be?
My subject is on my mayonnaise TV advert.
Storyline
Describe the storyline of your animation. What events will happen to your characters?
The advert initially starts off with the song: Chinese New Year by SALES at the
beginning. The loaf of bread unwraps itself, and a slice of bread slides onto a
plate. A leg of chicken slides out of its wrapper and a knife cuts it into pieces.
Another slice of bread begins to slide onto the plate to complete the sandwich,
but suddenly the bottle of Hellman's mayonnaise bursts through the kitchen
cupboard door and lands onto the kitchen counter next to the sandwich. The
mayonnaise glides into the air and the mayonnaise squeezes onto the sandwich.
The slice of the bread then slides back onto the plate now making the sandwich
complete. With the use of a video transition, the Hellman's logo appears on the
screen with a voice over stating: "Hellman's, bring out the best".
Characters
What characters will be in your animation?
There arent any characters within my animation as I will be using food products.
Complete the character profiles for each character in your animation
Name:
M/F:
Age
Costume:
Hellmans Mayonnaise
M
2 Weeks
Looks like the original jar of Hellmans mayonnaise.
Occupation:
Food Product
Hobbies:
Talking to Heinz ketchup.
Character
Background:
Hellmans mayonnaise is just your average jar of mayonnaise who

sits in the kitchen cupboard along with his best friend: Heinz
Ketchup. When Hamish takes Hellmans out, this is the first time he
is leaving the cupboard, which he is very excited about.

Add in images and drawings/ sketches of what they will look like.
Hellmans mayonnaise
Chicken leg
Loaf of bread
Movement of characters
How are you going to make your characters move?

I will make the mayonnaise jar and packet of chicken move using string and by hand.
Hamish will move by himself.
What is the purpose of an armature?

Armatures are composed of bendable wire and whatever material the creator wants to use is
placed over the wire. For example, Aardman Animators Chicken Run characters were made
out of armatures from wire and clay. Armatures are used because they can bend and are
made of flexible materials which can make the characters appear to be more realistic and
convincing when moved.
Will you use them for your characters?

I will not be using armatures for my characters as I will be promoting a food product, so it
would be unnecessary to use armatures.
Mood board
Create a mood board showing what look your animation will have. Add images showing
ideas of mise-en-scene, characters, costumes and colours that will be present in the
different shots.
Link to Pintrest mood board https://uk.pinterest.com/ishaturner/mood-board-for-stop-motionanimation/
Sets / backgrounds
Will your set be;
A three wall set
A blue/green screen
An existing location
A Combination of two or more of the above
Draw sketches of how your sets/backgrounds will look. Add in labels to your diagrams and
details of locations / lighting etc.
Add in photographs of your sets/backgrounds.
Audio and Soundtrack

What audio will you have for your animation?
Complete the sound list, detailing what sounds you will use, where you will source them,
what equipment you will need to record them and when you will use them in your animation.
You will need to design your own soundtrack. You cannot use copyrighted music, and it must
be more than simply adding a track.
What actions will need sound effects?
Think of the scenes in your animation. Each scene should have different sounds/music to
give information about the mood / emotions of the characters.
Sound Table
Production Name:
Producer:
Shot
Action
Description of
Sound
Diegetic/non/diegetic
Atmosphere
created
Plastic
wrapping of
the loaf of
bread
unwrapping
SoundtrackChinese New
Year by
SALES
Non diegetic sound
Happy
Music type
and
atmosphere
List of sound effects:

https://www.youtube.com/watch?v=gykWYPrArbY
Props List
What props / models / furniture etc will you need to make your animation?
PROPS LIST
Production name: Hellmans Mayonnaise
Producer: Isha Turner
Item
Script page
Description
Character/location
Notes
e.g. Cigar
Large Cuban
cigar, expensive
looking, 7 long
Craig Jennings
Is not lit is
held in
actors
mouth
Hellmans
Mayonnaise
Large plastic
bottle of
average
Hellmans
mayonnaise
Kitchen cupboard
Plate
Cheap white
plastic plate
Kitchen counter

Chicken leg
Sainsburys own
BBQ chicken leg
Kitchen counter
(specifically placed
on plate)
Knife
Knife
Kitchen counter
Bread
Sainsburys own
Basics bread
Kitchen counter
Audience
Define the following characteristics of your audience;
Gender: Female
Age: 30 - 40
Interests
Reading magazines, cooking, cleaning, watching films, swimming, wine tasting, gardening,
yoga, online games.
What forms of animation might they already watch?

Childrens TV shows and films. This could include animation productions created by
Aardman Animations including Chicken Run, Flushed Away and anything from the Wallace
and Gromit franchise.
What images do you think they enjoy watching?
What might they consider distasteful or offensive?

Vulgar language, anything too inappropriate for children as well as anything that could seem
sexist. As I am showing meat on national TV, I also need to think about those who dont eat
meat this could include vegetarians/ vegans and for certain religions who dont believe in
eating meat. I need to make sure that advert doesnt portray meat in a negative way as this
could offend viewers.
How will you ensure that your animation will suit your chosen audience?
I will not include any vulgar or prude language or any scenes containing sex or violence. I
will create a TV advert that will revolve around a romance but with a humorous and
entertaining twist.
How will they physically watch your animation? (i.e in an exhibition format, on screen,
projection, online?)
The advert will be broadcasted on TV as the brief states.
Storyboard
Complete a storyboard for your animation.
And
then.?
What happens?
Describe the
action.
Camera?
Time?
What is the
camera angle?
Duration of the
shot / number
of frames
action is held
for.
Is there any
movement from
the camera?
Who?
Which
characters/
objects are in
the scene?
Say What?
Is there any
dialogue/text?
Where?
Think carefully about the shots you will be using. Consider the
range of shots/angles to give interest and perspective
You will need to convey all movements and actions. Copy and
paste the storyboard to make it as long as you need to show all
the detail of your animation.
Shots
Extreme long shot
Long Shot
Medium Shot
What is the
location for the
shot?
Lighting
Natural
Camera Angles
Ambient
Birds-eye view
Torchlight
Spotlight
High angle
Direction of
Eye-levellight?
Two Shot
Low angle
Movement
Over
the Shoulder
Editing
Pan
Medium
Close up
Montage
Tilt up
Close
Cross cutting
Tracking
Shotup
Extreme
close
Match cut
Shot, reverse shot
Eye-line match
Jump cut
Tracking shot

You will need to add pages to this section for your full storyboard
Frame Rates
What is the duration of your animation in minutes? (minimum 30 seconds)
0 minutes 30 seconds
In seconds? 30 seconds
How many frames per second for video? 25 frames per second
There are 60 seconds in a minute. How many frames (ie. Individual photos) will you
need to take?
1,500 frames
Lighting Design
Where will you be photographing your animation?

In a kitchen area.
Does it have natural daylight?
Yes are there several windows in the room.
If so, you will need to block this out. Explain why.
This could affect the overall visuals of my stop motion, it could make it too bright or too dark.
Do you have a constant light source(s) such as a lamp?

There are several electrical light sources that could be used for the lighting design.
Where will you place your light source(s) to create interesting effects?
Above my set, so its looking down on the models.

(LO3)
Frame numbers
You will need to label your images as frames
The first 24 frames will be written as;
0_1
0_2 etc etc
the following 24 will be

1_1
1_2
1_3
Ensure your clips are labeled as such. Screen shot the folder your clips are in, and copy the
image underneath.
Dope sheets
A dope sheet is an animation tool which helps a animator organise the animation shot-byshot.
This gives the camera operator instructions on each shot type and how many frames this will
be used for.
A dope sheet is usually split into 5 different sections.
To indicate what action occurs on which frame number

To see what action is happening in this shot.
To see what dialogue used in this scene.
To show what level of animation is happening.
To give camera instructions (angle).
For example;
Because you will be working with video, you will be using 30fps. You will need to complete a
dope sheet for EVERY SECOND of your animation.

i.e, if you make a 30 second animation, you will need to complete 30 dope sheets.
This will be a time-consuming task, but it will help you understand what will need to
happen in each of the shots you take. The higher marks will come from a detailed and
careful collection of dope sheets. For example, if your characters speaks, you will need to
show the mouth forming every shape in order to look effective.
Frame
0_1
0_2
0_3
0_4
0_5
0_6
0_7
0_8
0_9
0_10
0_11
0_12
0_13
0_14
0_15
0_16
0_17
0_18
0_19
0_20
0_21
Path of action
The plastic wrapping of
the loaf of bread is
unwrapping by itself.
Dialogue /
Soundtrack cue
Soundtrack: Vow
- SALES
Animation
Plastic bread
wrapper is
unwrapping
itself.
Camera
instructions
Establishing
shot

0_22
0_23
0_24
0_25
Frame
Path of action
Dialogue /
Soundtrack cue
Animation
1_1
Bread slice begins to

slide onto the plate.
Soundtrack: Vow
- SALES
A slice of
bread leaves
the loaf and
begins to slide
onto the plate.
Camera
instructions
1_2
1_3
1_4
1_5
1_6
1_7
1_8
1_9
1_10
1_11
1_12
1_13
1_14
1_15
1_16
1_17
1_18
1_19
Point of View
shot

1_20
1_21
1_22
1_23
1_24
1_25
Frame
Path of action
Dialogue /
Soundtrack
cue
2_1
The bread slice is now

on the plate
Soundtrack:
Vow - SALES
The sandwich
begins to come
together.
The brown paper bags

begins to unwrap itself.
Soundtrack:
Vow - SALES
The chicken leg

comes out of
the plastic bag
and slides onto
the plate.
Animation
Camera
instructions
2_2
2_3
2_4
2_5
2_6
2_7
2_8
2_9
2_10
2_11
2_12
2_13
2_14
2_15
2_16
2_17
2_18
2_19
2_20
Close up

2_21
2_22
2_23
2_24
2_25
3_1
The brown paper bags

begins to unwrap itself.
Soundtrack:
Vow - SALES
The chicken leg

comes out of
the plastic bag
and slides onto
the plate.
Close up
The chicken leg slides

onto the plate
Soundtrack:
Vow - SALES
The chicken
slides onto the
plate so it can
Mid shot
3_2
3_3
3_4
3_5
3_6
3_7
3_8
3_9
3_10
3_11
3_12
3_13
3_14
3_15
3_16
3_17
3_18
3_19
3_20
3_21
3_22
3_23

be cut.
3_24
3_25
4_1
4_2
4_3
4_4
4_5
4_6
4_7
4_8
4_9
4_10
4_11
4_12
4_13
4_14
4_15
4_16
4_17
4_18
4_19
4_20
4_21
4_22
4_23
4_24

onto the plate
Soundtrack:
Vow - SALES
The chicken
slides onto the
plate so it can
be cut.
Mid shot

4_25
5_1

onto the plate
Soundtrack:
Vow - SALES
The chicken is
now ready to be
cut.
Mid shot
The chicken is about to

be cut.
Soundtrack:
Vow - SALES
The chicken is
now ready to be
cut.
Point of view
shot
The chicken is now

being cut into pieces.
Soundtrack:
Vow - SALES
The pieces of
chicken are now
being cut and
are sliding onto
the bread.
Point of view
shot
5_2
5_3
5_4
5_5
5_6
5_7
5_8
5_9
5_10
5_11
5_12
5_13
5_14
5_15
5_16
5_17
5_18
5_19
5_20
5_21
5_22
5_23
5_24
5_25
6_1
6_2
6_3
6_4
6_5
6_6
6_7
6_8
6_9
6_10
6_11
6_12
6_13
6_14
6_15
6_16
6_17
6_18
6_19
6_20
6_21
6_22
6_23
6_24
6_25
The pieces of chicken

are now being cut.
Soundtrack:
Vow - SALES
The now cut

pieces of
chicken are now
sliding onto the
bread to form
the sandwich.
Point of view
shot

Soundtrack:
The pieces of
Point of view
Vow - SALES
chicken are now shot.
ready to form
part of the
sandwich.
7_1
All the pieces of the

chicken have now been
cut.
7_2
All the pieces of the

chicken have now been
cut.
Soundtrack:
Vow - SALES
The pieces of
chicken are now
ready to form
part of the
sandwich.
Long shot

one by one slide onto
Soundtrack:
The pieces of
chicken are now
Long shot
7_3
7_4
7_5
7_6
7_7
7_8
7_9
7_10
7_11
7_12
7_13
7_14
7_15
7_16
7_17
7_18
7_19
7_20
7_21
7_22
7_23
7_24
7_25
8_1
the bread.

Vow - SALES
ready to form
part of the
sandwich.
8_2
8_3
8_4
8_5
8_6
8_7
8_8
8_9
8_10
8_11
8_12
8_13
8_14

the bread.
Soundtrack:
Vow - SALES
The pieces of
chicken are now
ready to form
part of the
sandwich.
Point of view
shot

the bread.
Soundtrack:
Vow - SALES
The pieces of
chicken are now
ready to form
part of the
Point of view
shot
8_15
8_16
8_17
8_18
8_19
8_20
8_21
8_22
8_23
8_24
8_25
9_1

sandwich.
9_2
9_3
9_4
9_5
9_6
9_7
9_8
9_9
9_10
9_11
9_12
9_13
9_14
9_15
9_16
9_17
9_18
9_19
9_20
9_21
9_22
9_23
9_24
9_25
10_1
10_2
10_3

the bread.
Soundtrack:
Vow - SALES
The pieces of
chicken are now
ready to form
part of the
sandwich.
Point of view
shot

10_4
10_5
10_6
10_7
10_8
10_9
10_10
10_11
10_12
10_13
10_14
10_15
10_16
10_17
10_18
10_19
10_20
10_21
10_22

the bread.
Soundtrack:
Vow - SALES
The pieces of
chicken are now
ready to form
part of the
sandwich.
Close up

the bread.
Soundtrack:
Vow - SALES
The pieces of
chicken are now
ready to form
part of the
sandwich.
Close up
10_23
10_24
10_25
11_1
11_2
11_3
11_4
11_5

11_6
11_7
11_8
11_9
11_10
11_11
11_12
11_13
11_14
11_15
11_16
11_17
11_18
11_19
11_20
11_21
11_22
11_23
11_24
11_25
12_1
12_2
12_3
12_4
12_5
12_6
12_7
12_8

the bread.
Soundtrack:
Vow - SALES
The pieces of
chicken are now
ready to form
part of the
sandwich
Close up

12_9
12_10
12_11
12_12
12_13
12_14
12_15
12_16
12_17
12_18
12_19
12_20
12_21
12_22
12_23
12_24
12_25
13_1
13_2
13_3
13_4
13_5
13_6
13_7
13_8
13_9
13_10
13_11

the bread.
Soundtrack:
Vow - SALES
The pieces of
chicken are now
ready to form
part of the
sandwich
Close up

13_12
13_13

the bread.
Soundtrack:
Vow - SALES
The pieces of
chicken are now
ready to form
part of the
sandwich
Point of view

the bread.
Soundtrack:
Vow - SALES
The pieces of
chicken are now
ready to form
part of the
sandwich
Point of view
13_14
13_15
13_16
13_17
13_18
13_19
13_20
13_21
13_22
13_23
13_24
13_25
14_1
14_2
14_3
14_4
14_5
14_6
14_7
14_8
14_9
14_10
14_11
14_12

14_13
14_14
14_15
14_16
14_17
14_18
14_19
14_20
14_21
14_22
14_23
14_24
14_25
15_1

are now on the slice of
bread.
Soundtrack:
Vow - SALES
The pieces of
chicken are now
ready to form
part of the
sandwich
Point of view
The second slice of

bread leaves the loaf.
Soundtrack:
Vow - SALES
The second
slice of bread is
Long shot
15_2
15_3
15_4
15_5
15_6
15_7
15_8
15_9
15_10
15_11
15_12
15_13
15_14
15_15

now leaving the
loaf in order to
complete the
sandwich.
15_16
15_17
15_18
15_19
15_20
15_21
15_22
15_23
15_24
15_25
16_1
The second slice of

bread leaves the loaf.
Soundtrack:
Vow - SALES
The second
slice of bread is
now leaving the
loaf in order to
complete the
sandwich.
Long shot
The bottle of
mayonnaise bursts
through the kitchen
cupboard door.
Soundtrack:
Vow - SALES
The bottle of
mayonnaise
bursts through
the kitchen
cupboard door
to make the
sandwich
complete.
Close up
16_2
16_3
16_4
16_5
16_6
16_7
16_8
16_9
16_10
16_11

16_12
16_13
16_14
16_15
16_16
16_17
16_18
16_19
16_20
16_21
16_22
16_23
16_24
16_25
17_1
17_2
17_3
17_4
17_5
17_6
17_7
17_8
17_9
17_10
17_11
17_12
The kitchen cupboard

door reveals the bottle
of mayonnaise
Soundtrack:
Vow - SALES
The bottle of
mayonnaise
bursts through
the kitchen
cupboard door
to make the
sandwich
complete.
Close up

17_13
17_14
17_15
17_16
17_18
17_19
17_20
17_21
17_22
17_23
17_24
17_25
18_1
18_2
18_3
18_4
18_5
18_6
18_7
18_8
18_9
18_10
18_11
18_12
18_13
18-14
The bottle of
mayonnaise glides out
of the kitchen cupboard.
Soundtrack:
Vow - SALES
The bottle of
mayonnaise
bursts through
the kitchen
cupboard door
to make the
sandwich
complete.
Close up

18_15
18_16
18_17
18_18
18_19
18_20
18_21
18_22
18_23
18_24
18_25
19_1
The bottle of
mayonnaise slides down
the loaf of bread
towards the sandwich.
Soundtrack:
Vow - SALES
The bottle of
mayonnaise is
about to make
the sandwich
complete.
Close up
The bottle of
the loaf of bread
Soundtrack:
Vow - SALES
The bottle of
mayonnaise is
about to make
the sandwich
complete.
Long shot
19_2
19_3
19_4
19_5
19_6
19_7
19_8
19_9
19_10
19_11
19_12
19_13
19_14
19_15

19_16
19_17
19_18
19_19
19_20
19_21
19_22
19_23
19_24
19_25
20_1
20_2
20_3
20_4
20_5
20_6
20_7
20_8
20_9
20_10
20_11
20_12
20_13
20_14
20_15
20_16
20_17
20_18
The bottle of
the loaf of bread
Soundtrack:
Vow - SALES
The bottle of
mayonnaise is
about to make
the sandwich
complete.
Long shot

20_19
20_20
20_21
20_22
20_23
The bottle of
mayonnaise is about to
fly into the air.
Soundtrack:
Vow - SALES
The bottle of
mayonnaise is
about to make
the sandwich
complete.
Point of view
shot
The bottle of
mayonnaise is about to
fly into the air.
Soundtrack:
Vow - SALES
The bottle of
mayonnaise is
about to make
the sandwich
complete.
Close up
20_24
21_1
21_2
21_3
21_4
21_5
21_6
21_7
21_8
21_9
21_10
21_11
21_12
21_13
21_14
21_15
21_16
21_17
21_18
21_19

21_20
21_21
21_22
21_23
21_24
21_15
22_1
The bottle of
mayonnaise has risen
into the air.
Soundtrack:
Vow - SALES
The bottle of
mayonnaise is
about to make
the sandwich
complete.
Close up
The mayonnaise is now

being poured onto the
sandwich.
Soundtrack:
Vow - SALES
The bottle of
mayonnaise is
about to make
the sandwich
complete.
Point of view
shot
The second slice of

bread is now sliding up
to complete the
sandwich.
Soundtrack:
Vow - SALES
The sandwich is
almost
complete.
Mid shot
22_2
22_3
22_4
22_5
22_6
22_7
22_8
22_9
22_10
22_11
22_12
22_13
22_14
22_15
22_16
22_17
22_18

22_19
22_20
22_21
22_22
22_23
22_24
23_1
The second slice of

bread is now sliding up
to complete the
sandwich.
Soundtrack:
Vow - SALES
The sandwich is
almost
complete.
Mid shot
The sandwich is now

complete and the
Hellmans mayonnaise
now comes up on
screen.
Soundtrack:
Vow - SALES
The sandwich is
now finished.
Close up
23_2
23_3
23_4
23_5
23_6
23_7
23_8
23_9
23_10
23_11
23_12
23_13
23_14
23_15
23_16
23_17
23_18
23_19
23_20

23_21
23_22
23_23
23_24
24_1
24_2
24_3
24_4
24_5
24_6
24_7
24_8
24_9
24_10
24_11
24_12
24_13
24_14
24_15
24_16
24_17
24_18
24_19
24_20
24_21
24_22
24_23
24_24
The sandwich is now

complete and the
Hellmans mayonnaise
now comes up on
screen.
Soundtrack:
Vow - SALES
The sandwich is
now finished.
Close up
25_1
25_2
25_3
25_4
25_5
25_6
25_7
25_8
25_9
25_10
25_11
25_12
25_13
25_14
25_15
25_16
25_17
25_18
25_19
25_20
25_21
25_22
25_23
25_24
26_1
The sandwich is now

complete and the
Hellmans mayonnaise
now comes up on
screen.
Soundtrack:
Vow SALES
Voiceover
Hellmans,
bring out the
best
The sandwich is
now finished.
Close up

26_2
26_3
26_4
26_5
26_6
26_7
26_8
26_9
26_10
26_11
26_12
26_13
26_14
26_15
26_16
26_17
26_18
26_19
26_20
26_21
26_22
26_23
26_24
27
Copy and paste as many dope sheets as you need. Remember to change the frame
numbering so that the first number refers to the second of animation ie, 1_24 is the 24th
frame of the first second, 3_17 is the 17th frame of the 3rd second.
Liaising with client (write notes on discussions between you and your client)
Changing the soundtrack and length of TV advert.

Stop Motion Animation Production Booklet 1

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Stop Motion Animation Pre-production Booklet

Pre-Production Booklet for Animation

Mind maps of ideas

Format of your animation

Subject and storyline

Character notes and profiles

Audio and soundtrack

Storyboard and script (add script to booklet)

Stop Motion Animation Pre-production Booklet

How to use this booklet

Both LO2 and LO3

Stop Motion Animation Pre-production Booklet

Attach a 400 word treatment of your idea

Stop Motion Animation Pre-production Booklet

How will you meet the requirements of your brief?

I will make sure my production is no longer than 30 seconds no shorter than 20

I will make sure I complete my TV advert by the 11th March 2016.

Stop Motion Animation Pre-production Booklet

Use of possible formats

Why are you using that particular format?

Stop Motion Animation Pre-production Booklet

Stop Motion Animation Pre-production Booklet

Stop Motion Animation Pre-production Booklet

Stop Motion Animation Pre-production Booklet

Complete the character profiles for each character in your animation

Talking to Heinz ketchup.

Hellmans mayonnaise is just your average jar of mayonnaise who

Stop Motion Animation Pre-production Booklet

Stop Motion Animation Pre-production Booklet

How are you going to make your characters move?

What is the purpose of an armature?

Will you use them for your characters?

Stop Motion Animation Pre-production Booklet

Link to Pintrest mood board https://uk.pinterest.com/ishaturner/mood-board-for-stop-motionanimation/

A three wall set

A Combination of two or more of the above

Stop Motion Animation Pre-production Booklet

Add in photographs of your sets/backgrounds.

Stop Motion Animation Pre-production Booklet

Stop Motion Animation Pre-production Booklet

Audio and Soundtrack

What actions will need sound effects?

Stop Motion Animation Pre-production Booklet

Non diegetic sound

List of sound effects:

Stop Motion Animation Pre-production Booklet

What forms of animation might they already watch?

What images do you think they enjoy watching?

Stop Motion Animation Pre-production Booklet

What might they consider distasteful or offensive?

Stop Motion Animation Pre-production Booklet

Stop Motion Animation Pre-production Booklet

Stop Motion Animation Pre-production Booklet

Stop Motion Animation Pre-production Booklet

Stop Motion Animation Pre-production Booklet

Where will you be photographing your animation?

Does it have natural daylight?

Yes are there several windows in the room.

If so, you will need to block this out. Explain why.

Do you have a constant light source(s) such as a lamp?

Above my set, so its looking down on the models.

Stop Motion Animation Pre-production Booklet