Business Analyzer Worksheet

Name of Business: _____Facebook_________________________________

1. Does the company have an identifiable durable competitive advantage?
If yes, describe it in as simple a manner as you can.

1. Pass / Fail

Yes, Facebook is one of the most widely used social media networks not only for teenagers, but also for
adults. This is probably the biggest social media network for both parents and teens/children.

2. Do you understand how the business product/service works?

If yes, describe how the product/service works.

2. Pass / Fail

Yes, Facebook is an app like Instagram, Twitter, etc., that people make accounts on. Im sure they get
their money from people wanting to put their ads for their businesses on there because it is such a popular
site.

3. Will the businesss product/service be obsolete in 20 years?

If no, explain why the product/service will not be obsolete in 20 years.

3. Pass / Fail

Yes, social media and technology are changing drastically. I would be shocked if Facebook was still
around when Im 37-ish.

4. What is the companys per share earning history and growth rate?
(Finding Information on morningstar.com)
EPS (Earnings Per Share) --- Type Ticker Symbol in Get QuoteKey Ratios
Year
EPS

2006
---

2007
----

2008
----

2009
----

2010
----

2011
.43

2012
.01

2013
.60

Has companys EPS consistently gone up each year? _yes_____

If not, was the weakness a one-time event? __yes___

2014
1.10

2015
1.29

4. Pass / Fail

5. Is the company consistently earning a high return on equity?

(Finding Information on morningstar.com)
ROE for past ten years ---Key Ratios
Year
Return on
Equity

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

---

-----

-----

----

24.05

22.91

.40

10.95

11.34

9.14

Business Analyzer Worksheet

5 -Year Average Return on Equity __10.948______

Higher than 15%? _no___

5. Pass / Fail

6. Does the company have a lot of debt?

6. Pass / Fail
Long-term debt in the current year of the business / Total net earnings in the current year of the business
____0______

__3,688,000,000_____________ = ____0___________

Long term debt should not be more than five times current net earnings
(Finding Information on morningstar.com)
Long Term Debt ---Financials - Balance Sheet --- (Click Annual tab at top; Look at current
year)
Total Net Income ---Financials - Income Statement (Click Annual tab at top; Look at
current year)
7. Is the company free to raise prices with inflation?

7. Pass / Fail

If the price of the product has risen on an average of at least 4% a year over the last twenty years, then
you can bet the farm that its the kind of business that can raise prices along with inflation.
8. Are large capital expenditures required to update plant and equipment?
(Does the product/service require expensive changes or upgrades?)

8. Pass / Fail

Price Analysis
9. Is the companys stock price suffering from a market panic, a business recession, or an individual
calamity that is curable?
9. Pass / Fail
10. Use this formula to determine if the business is undervalued, fair valued, or overvalued.
P/E Ratio (Price / Earnings) / 5-Year Annual Avg. of Net Income =
____79.0______

____38.0______

____2.07______

0 1 = Company is undervalued
10. Undervalued/Fair value/Overvalued
1 2 = Company is fair valued
2 3 = Company if overvalued
(Finding Information on money.msn.com/)
P/E Ratio --- Valuation Price/Earnings (1st Column)
Net Income 5 Year Average ---Valuation Price/Earnings (4th Column)

Business Scorecard:
#1

#2

#3

#4

#5

Competitiv
e
Advantage

Understan
d
Business

Product/Servic
e
Obsolete in
20 years

Earnings
Per Share
(EPS)

Return
on
Equity
(ROE)

Pass

Pass

Pass

Pass

Pass

#6

#7

#8

#9

#10

Debt

Free to
Raise
Prices

Large
Cap. Exp
Needed

On Sale

Valuation

Pass

Pass

Pass

Pass

Undervalue
d
Fair valued

Business Analyzer Worksheet

Fail

Fail

Fail

Fail

Fail

Fail

Fail

Fail

Fail

Overvalued