ANNINA CLAESSON

annina.claesson@gmail.com

EDUCATION
2014-2018
2011-2014

MA (Hons) Politics, University of Glasgow (in progress)

Mattliden high school, Finland

PROFESSIONAL EXPERIENCE
16/10/2016 Present

Digital Marketing Intern

Student Volunteers Abroad

Main responsibilities include producing digital marketing materials to be distributed

online, such as videos, newsletters, photography campaigns, and interactive media. I
also manage our social media accounts (Facebook, Twitter, Instagram and Youtube)
as well as our website.
Managed our most successful social media campaign to date, with more interactions
than 95% of our previous content.
Arranged events, bringing speakers from across the UK by liaising with the university
to secure venues, additional marketing and funding.

15/9/2015 - Current

Student Brand Ambassador

Foreign and Commonwealth Office
Promoted the FCO's Know Before You Go travel safety campaign on campus
Worked to tight deadlines to produce articles relevant to the FCO's work
Maintained a strategic social media presence and arranged events, working
independently to find the best outlets to reach students and to meet the FCO's
weekly targets
I use social media management tools, such as HootSuite and TweetDeck, to organise
my social media plans across platforms, as well analytics tools, such as Buffer, to
determine success of social media campaigns.

01/06/2014 - 31/07/2014;
01/06/2015 - 31/07/2015

Course Coordinator
Speaking Out Oy

Carried out administrative duties for the organising of English summer courses in
the western Helsinki area
Booked teaching facilities, serviced customers by phone and planned course
timetables
Was rehired for a second summer thanks to excellent customer feedback for my
work

20/03/2014 - 31/05/2014

Organisation Representative
The Norden Association

Toured schools giving lectures and workshops to promote the organisation's work in
Nordic integration and its work and study mobility programmes

ANNINA CLAESSON
annina.claesson@gmail.com

07/06/2013 31/07/2013

Face-to-face fundraiser
The Red Cross (Sweden)

Approached members of the public to recruit monthly donors in accordance with

budgetary requirements
Gained great insight into the day-to-day operations of a large NGO through spending
time in the Stockholm head office

VOLUNTEERING EXPERIENCE
March 2015 current

RESULTS UK
Local Group Leader
Started up a new local grassroots branch group of this international NGO, which
puts pressure on the governments of wealthy nations to show their commitment to
fighting global poverty
Recruited new volunteers through social media, mailing lists, and advertising around
town
Arranged events such as webinars and livestreams of the UN's Sustainable
Development Summit to raise awareness of international development issues
Liaised with local MPs and MSPs to advocate for the importance of foreign aid at
events such as film screenings and hustings

September 2009 current

Kvinnofronten
Communications officer
Editor-in-chief of internal magazine
Member of IT committee
Noticing that the organisation's social media presence was lacking, I took the
initiative to create a new social media promotion strategy. I created our Facebook
page and internal discussion forum, both of which I still manage.
This got me noticed for my communications skills, and I am now in charge of all our
email correspondence as well as our social media accounts
I am also the main editor for our internal magazine, selecting and preparing
materials for each issue (print and online) together with my editing team
Used InDesign and Photoshop to produce promotional materials

SKILLS
Languages: Swedish (native speaker), Finnish (bilingual), English, French (DELF B1
Certificate), Spanish, Japanese (MANABI Intermediate Certificate)
Computer skills: MS Office, OpenOffice, Photoshop, InDesign, Sony Vegas