Alexa Pellechia

AICE Media Studies

Mr. Furman
2/18/16
Case Study: Film
Warner Bros. was founded on April 4, 1923. They were founded by four brothers Harry,
Albert, Samuel, and Jack Warner. They started showing movies and eventually started owning
movie theaters. Around 1913 they started producing films of their own and moved production to
Hollywood in 1917. Each brother had their own job. The oldest Harry was the president of their
company, Albert was the treasurer and head of sales, Sam and Jack managed their studies in
Hollywood. The company as a whole is a merge between Time Inc. and Warner Communications
in 1990.
The Warner brothers since its creation have created many studies that special in different
types of film. Some include Warner Bros Pictures and Warner Bros. Animation. Over the years
the company have produced and created feature films, television programs, animation, videos,
and DVDs. For being the largest global film and TV studio they have made many things first.
For example, they were the first company to produce a talkie, the film was called The Jazz
Singer and was produced in 1927. A talkie is a synchronized-sound feature film. Their first
film however officially produced was My Four Years in Germany on March 10, 1918.
The company has many designated set divisions that focus one of their many/
distributions. One of which is their television distribution. Their television distribution is the

leading distributor of entertainment programming. They also support off network television
programs. Some of their works can be accessed through cable, satellite, broadcast networks and
on demand platforms in the United States.
Some of Warner Bros marketing strategies tend to stay with the times. There strategies
and culturally based and modern. Most of their marketing are in movie trailers were people can
often see them if interested in a film or through advertisements. This is a productive method as
trailers are often visited my choice as they want to a preview of what the movie is. It is also
affective through advertisements on websites like YouTube. If a person wishes to watch a video
and sees an interesting trailer for the movie they might see it all the way or see at least their logo
before the skipping of the advertisement.
Diversification in Warner Bros. is widespread. Warner Bros. have produced over 18
million films in English Internationally. Although many of their films are either dubbed or
subbed in a different language, the corporation is taking the initiative to produce films of an
entire language for countries who enjoy their movies produced and to outreach towards them.
For example, Warner Bros. is trying to make films in the Chinese language as they are of high
demand. They say that title can start to be released starting in the early months of 2016. Some
other countries they outreach to are Germany, France, Italy, Japan and Brazil along with others.
In the corporation, there are many modern names owned by them. Some frequent and known
names include Time, Cinema, Sports Illustrated, TNT, People, TBS and HBO. These companies
have helped innovated and distribute information, media, and entertainment, to many different
types of people who like to enjoy different things.
From the beginning Warner Bros. had made it their priority to produce good and
entertaining movies to the public along with television shows. One of their branches in the

corporation is Telepictures which was started in 1990. This branch is TV shows like The Ellen
DeGeneres Show go through and get screened. This branch is responsible for winning 77
Emmys. Some of the awards include Outstanding Talk Show or Outstanding Talk Show Host.
Besides TV shows, one other form of entertainment Warner Bros. focus on is movies. Although
there first production was in 1918, there first real film was produced in 1923. The company in
total has over 79,000 hours of programming, 7,500 featured films, and 4,500 television programs
and within these shows having tens of thousands of individual episodes.
One of Warner Bros. production is the extremely popular series of Harry Potter. The first
movie produced, Harry Potter and the Sorcerers Stone had great success. In the first book/film
it is about a boy who discovers he is a wizard, he then meets the wonderful wizard world and
learns about the misfortunes he has faced and is going to face. This film was produced on
November 14, 2001 and having a run time of 2 hours and 39 minutes. This Action/Fiction movie
was produced first in the U.S. and U.K. by Warner Bros. Pictures. It had a box office of $974.8
million. It was such a huge success that the company was about to buy the rights to the rest of the
books to make them into moves. They made the rest of the 7 Harry Potter movies, the last one
split into two parts.
Another move that Warner Bros. has produced is the Lego Movie. This childrens film
based off a childs mind around the popular toy LEGOs has been another success and has won
many awards. Some awards being Critics Choice Movie Award for Best Animated Feature,
BAFTA Award for Best Animated Film, and New York Film Critics Circle Award for Best
Animated Film. Produced on February 7, 2014 its box office was $469.2 million. Due to its
success it is possible for another Lego Movie being the sequel of the one produced.

Warner Brothers Entertainment Incorporation is an entertainment company that has have

many improvements and excelled over the years. After its partnership with Time Warner it has
only grown more as an entertainment industry with a revenue of about 12.52 billion. With its
great success in movies, films, television shows and more, Warner Bros. is an outstanding
company that promotes itself along with culture and demand.

Works Cited
"Company History." - WarnerBros.com. Warner Bros. Entertainment Inc., 2016. Web. 10 Feb.
2016. <http://www.warnerbros.com/studio/about-studio/company-history>.
The Editors of Encyclopedia Britannica. "Warner Brothers | American Film Studio."
Encyclopedia Britannica Online. Encyclopedia Britannica. Web. 17 Feb. 2016.
<http://www.britannica.com/topic/Warner-Brothers>.
"International Marketing Strategy at Warner Bros. (3 of 3)." Holistic Marketing Concepts. 2011.
Web. 18 Feb. 2016. <https://tiffanyabrown.wordpress.com/2011/11/29/internationalmarketing-strategy-at-warner-bros-3-of-3/>.
"Warner Bros. Domestic Television Distribution." - WarnerBros.com. Web. 18 Feb. 2016.
<http://www.warnerbros.com/studio/divisions/television/warner-bros-domestictelevision-distribution>.
"Harry Potter and the Philosopher's Stone (film)." - Wikipedia, the Free Encyclopedia. Web. 18
Feb. 2016.
<https://en.m.wikipedia.org/wiki/Harry_Potter_and_the_Philosopher's_Stone_(film)>.
Spear, Lisa. "Warner Bros. Unveils New Chinese Film Venture." Time. Time, 21 Sept. 2015.
Web. 18 Feb. 2016. <http://time.com/4042115/china-warner-brothers-film-movieshollywood/>.
"The Lego Movie." Wikipedia. Wikimedia Foundation, 23 Mar. 2013. Web. 18 Feb. 2016.
<https://en.wikipedia.org/wiki/The_Lego_Movie>.