Portfolio

Thomas C. L. Snider

Contact
Thomas C.L. Snider
snidert123@gmail.com
909.436.8371

1. Brochure
2. Photo Design
3. Montage
4. Flier
5. Event Ad
6. Stationary
7. Business Card
8. WebPage
9. Logo

BROCHURE
Instructor:

Lindsey Lefevre

Course & Section:

Comm130 Section 04

Date:

4/2/2016

Programs:
Adobe Photo Shop- Adobe Illustrator- Adobe InDesign

Description:
This is the outline for a 6 page brochure for Temple Square.

Objectives:

The objective of this project was to successfully use the FOCUS principles. To create a brochure
for a business and organization. It needed to contain four pictures, 270 words of text, and to
have used the programs listed above. It needed to contain a type of fold.

Process:

The first step for this process was to decided what organization I wanted to make a brochure
for. I decided on Temple Square at the risk of cliche. I spent two years working as a janitor
there and saw all the fun and beautiful things of this location. I used images I took and two
images from the internet. I edited every photo in photo shop. I created the glass pain in Adobe
Illustrator. I took an image of a window from the LDS SanDiego Temple. I felt this glass work
reflected the mass beauty of glass work around the square. I added text wraps to add to the
flow. The center fold is color adding contrast to the brochure. The other images are black and
white to bring out the beautiful contour lines of the crafted design.

Front Cover and Back

Pg. 1-2

Pg. 3-4

Pg. 5-6

PHOTO DESIGN
Instructor:

Lindsey Lefevre

Course & Section:

Comm130 Section 04

Date:

4/2/2016

Programs:
Adobe Photo Shop

Description:
An orginal photo edited in Photoshop.

Objectives:

This photo contains a color swatch, layer masks, selective color masks, and other masks used to
enhance the image. It also needed to contain text. This was 100% photo shop.

Process:

I first contacted my friends to create this image. After a lot of

candid photos, I asked them to sit by the window and told them I would be right there, I told
them I was checking on something with my camera. I knew they would get bored and do
something on their phone. I waited with my camera. As they started to laugh and joke around, I
took their pictures. I found that capturing the genuine human emotion was key to allow
audience to feel emotion and be effected properly. The room had a blue tint originally. I
wanted it to have a warm feeling instead of a cooling feeling. I adjusted the reds and yellows to
a brick. I brought out the greens and the blues. I did this all tools in photo shop. I originally had
a quote by a inspirational figure. However, it was way to long. I adjusted it with a decorative
header and a san serif font beneath it. I felt that this brought a simpler, yet effective message.

MONTAGE
Instructor:

Lindsey Lefevre

Course & Section:

Comm130 Section 04

Date:

4/2/2016

Programs:

Adobe PhotoShop

Description:
A montage that has a spiritual/Christ centered theme.

Objectives:

The objectives included montaging several elements into one image.

Process:

I found an image of Christ holding a person. The down side was that the image was too small.
It was a good learning point about using large images. I wanted the header to have a message
as inviting as the image. I chose the phrase, Come Unto Me. Then I placed text from the
sermon on the mount, blessed are... The images of people from around the world are blended
into the stone to provide diversity and that idea that Christs love spreads to everyone in the
world. I could not find a larger image of this particular. I loved the concept so much, I couldnt
change it when it came time to insert it in the portfolio. I serves as a two message reminder.
1. A learning curve.
2. Always find larger images before creating.

FLIER
Instructor:

Lindsey Lefevre

Course & Section:

Comm130 Section 04

Date:

4/2/2016

Programs:
InDesign

Description:

This is a promotional flier for a Graduate Leadership Conference. Presented with the FOCUS
principles.

Objectives:

Using InDsign to create a Graduate Leadership Conference flier. Using only the images and
and body text provided by the employer.

Process:

I began my process by reviewing the material given. There were many pictures, logo variations
and a word document from the client. I then went through and corrected spelling and grammar
issues. After this I reviewed what message the client was asking for. I sketched out four ideas.
I purposely created two that contrasted the other two. I played with pictures and sizes as I was
sketching. This design is the one that spoke out to me the best. As a College student and a
recent College Graduate, I thought, What would capture my eye? I created the flier in Adobe
InDesign. After my first draft, I had it reviewed and critiqued by three people with different
backgrounds. Their advice inspired me to make a few changes.

Graduate Leadership Conference

Do you want to have the competitive edge in business?

October 21
8 a.m. 5 p.m.
Lincoln Convention Center

Come learn how at Vouant Communications annual

Graduate Leadership Conference.
Vouant Communications is devoted to helping tomorrows leaders gain essential
leadership skills in the workplace.
During this dynamic three-day seminar, attendees will meet with top executives
of Vouant Communications to discuss breakthrough leadership techniques,
while cultivating attributes of leadership that will market to any employer.

Conference is available to graduating seniors. Space is limited.

Registration and more information available at http://www.vouantcomm.com/ leaders

EVENT AD
Instructor:

Lindsey Lefevre

Course & Section:

Comm130 Section 04

Date:

4/2/2016

Programs:
Microsoft Word

Description:
A mock event used with a scanned image.

Objectives:

An event ad with a time, location and description. Only using the scanner and Word for creating the ad.

Process:

I created this ad after choosing an image from a magazine. This was used in a Pedigree ad campaign, so I found it fitting to add to it for an event ad. I duplicated the image and took out the
background on the top layer. This allowed for the text box to be behind the dock but in front of
the skyline.

RESCUETRAINSAVESNUGGLE
Presented by Pedigree

Animal Rescue Training

Proceeds go to The Snake River Animal Shelter

Friday, April 15th
9:00 AM 3:00 PM

Pedigree presents its 1st annual animal

rescuing training and seminar. Come learn
how to spot and rescue injured animals. Know
the protocols and how to contact your local
shelters. Help distressed animals find their
forever home. It all starts with you. There will
be a BBQ and Cuddle Zone where you will be
able to meet several animals from your local
shelter. Join us at Beaver Dick Park for a day
of outdoor fun and training!

STATIONARY
Instructor:

Lindsey Lefevre

Course & Section:

Comm130 Section 04

Date:

4/2/2016

Programs:
Adobe InDesign and Adobe Illustrator

Description:
A personalized stationary letter head for a company.

Objectives:
Create logo, contact information, and water mark.

Process:

I decided to make this stationary for a fictional Inn. I wanted to have a Nautical theme. With
InDesign I was able to link the logo I created in Illustrator. For the water mark I used another
Illustrator file and turned the opacity down. I went through a different critiques and changes on
the water mark and the use of the lines.

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The Swan Inn

Est. 1997

Swan Inn
The

The Swan Inn

Est. 1997

Thomas Snider
snidert123@gmail.com
909.867.5309
42 NorthShore Dr.
Cape Cod MA. 02638
www.swaninn.com

ts

BUSINESS CARD
Instructor:

Lindsey Lefevre

Course & Section:

Comm130 Section 04

Date:

4/2/2016

Programs:
Adobe Illustrator and Adobe Indesign.
Description:
A business card to compliment with letterhead.
Objectives:
Use Illustrator to create a logo and InDesign to organize the outline of the
card.
Process:

I created the logo first in Adobe Illustrator. I decided on a helm because I wanted to create a
nautical theme for a bed and breakfast. The lines used on the card and the font is the same as
the letterhead. I did this provide consitancy. The S for the logo was from a font called London.
I thought the S stood alone very well.

Thomas Snider
909.867.5309

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The Swan Inn

Est. 1997

Swan Inn
The

The Swan Inn

Est. 1997

The Swan Inn

42 NorthShore Dr.
Cape Cod MA. 02638

Swan Inn
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snidert123@gmail.com

WEB PAGE
Instructor:

Lindsey Lefevre

Course & Section:

Comm130 Section 04

Date:

4/2/2016

Programs:
Text Wrangler

Description:
A webpage created to describe the logo created in the Staionary projects.

Objectives:
Use Text wrangler to write a webpage using html.

Process:

The process for this website was more challenging at first than I had hoped. However, once I
got the hang of it, coding was not that bad. I first opened an HTML format in text wrangler and
then opened a CSS format in Text wrangler as well. I then was able to link the two together.
This allowed me to got to work and get things moving.
I picked the brick, teal and white colors to have a a nautical theme to match the logo. I changed
the fonts and took away the border around the page. This allowed the brick header to bee free
and not be trapped. I utilized white space to create a white flow. I placed the logo on the left
corner to allow the visual flow to allow the eye to roam. I used photo shop to find the colors
hex numbers to allow me to put them in the code. I then added a link at the end of everything
to redirect to my wordpress website.

LOGO
Instructor:

Lindsey Lefevre

Course & Section:

Comm130 Section 04

Date:

4/2/2016

Programs:
Adobe Illustrator

Description:
A logo for my personal branding.

Objectives:

Use Adobe Illustrator to create a color logo, a logo on white background and a logo and black
ground.

Process:

To create this logo I went o work in Adobe Illustrator. I wanted to keep it simple. I originally
started with the black and white concepts. I wanted the E in Snider to add diversity. The box
above is aligned with the N. To follow the E idea I did something similar with the M in Tom. I
layered two Ms on top of each other and slightly skewed. One is white and the other is black.
The color choice was chosen because I wanted to provide an early 90s vibe, going back to my
roots as a child.

M
TOM

SNID R
M
TOM

SNID R
M
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SNID R