Escolar Documentos
Profissional Documentos
Cultura Documentos
Teaching Team
SCU
Pre-requisites
4 (four) credits
NONE
Valid date
Syllabus designed by
No
.
Category
Course
Description
Learning
Outcomes
Grading
Description
This PR Ethics course introduces students to the ethical public relations practices to counter the
wrong perception about PR practitioners as hired guns who will say or do whatever it takes
to accomplish the goals of their organizations / clients. Effective PR cases as well as examples
of PR process in action will be presented as models for students. The course answers the
question: Are We Doing the Right Thing? asked by public relations practitioners. The term
ethics suggest a commonly accepted sense of professional conduct that is translated into
formal codes, which are monitored, assessed & enforced through actions taken against those
who deviate from the norm.
After completing this course, students are expected to be able to:
L1. Have a clear understanding on what is required to become a professional public relations
practitioners;
L2. Understand that public relations is an approach that ensures consistency & maintains
transparency, not a means to hide uncomfortable facts;
L3. Know how to behave & be fully aware that personal integrity is part of public relations
professionalism;
L4. Produce factual information, accurately & without personal opinion
A : 90-100; A- : 85-89.99; B+: 80-84.99;B: 75-79.99; B-: 70-74.99; FAIL: Below 70.00
No
Component
.
1 Weekly Post Quiz
Due date
5%
5%
1,2,3
10%
2,3,4
10% **
2,3,4
30%
40%
100%
1,2
1,2,3,4
5
6
CILO
Assessment
component
Weight
Lecture live
chat via
HipChat
LSPR1604
Day
Class
Consultation slot (WIB*)
A
Wed
2100pm to 2130pm
A
Sat
2100pm to 2130pm
*WIB: Western Indonesia Time
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Lecturer
Bambang Sumaryanto, MBA MSi
Bambang Sumaryanto, MBA MSi
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Category
Description
Note: National holidays. If the
Saturday is a national holiday, then the live chat will be moved earlier by one day, to
the Friday of that same week.
Wednesday is a national holiday, then the live chat will be moved later by one day, to
the Thursday of that same week.
Online Chat is accessible from https://harukaedu.hipchat.com/chat website or download for
free from Google Playstore for android devices & Apple Appstore for Apple devices.
Students are expected to,
Complete 100% every weekly activity: Pre & Post quizzes, practices quizzes, View class
video, audio, transcript, presentation slides, Twice weekly Group discussion assignments
before the end of every weekly session (Saturday midnight 23.59pm)
Participate in group forum discussion & twice weekly chat regularly.
Plan on obtaining any notes, announcements, & so on from their fellow class mates, in the
event of emergencies.
Arrive to class on time for each on campus session. On campus sessions will begin
promptly, & tardiness is an interruption that is both rude & distracting for both the
instructor & students. Note that any information students miss as a result of being late is
their responsibility.
Class policies
Absence policy
Student who do not complete 100% of every weekly activity before the due date, will
be considered not present in that session.
The maximum number of absence in this course is four (4) times.
If the student has four or more absence, the student will not be allowed to take the final
exam.
Hence the failed student will have to retake the course in future semesters to pass the
course.
For on campus session, to provide a classroom that is conducive to learning, please refrain
from,
Answering cell phones or replying to text messages
Engaging in conversations with fellow classmates outside of the scope of the class
Any other disruptive behaviour
Peer review
Class
Environment/P
olicies
Description of
LSPR1604
Academic dishonesty in any form will not be tolerated. Students are encouraged to become
familiar with the LSPR Code of Conduct as they relate to academic dishonesty/cheating.
All assignments are due on the date specified in the discussion with the lecturer.
Students may, however, turn in any assignment in advance of the due date.
Only important topics will be discussed in class, & it is the students responsibility to read other
related topics.
To ensure fairness in grading of group assignment, students will be requested to conduct
anonymous peer review every end of the semester/ course. Students are encouraged to
grade their group peers fairly using an online matrix that covers individual contribution
towards group discussions & group assignments.
In order to achieve previously identified course objectives, we will follow an interactive
class format. Students are expected to come to class on time, take notes & prepare the
assigned class material for each session by doing some readings and/or case studies.
In the interest of providing a meaningful learning experience & creating & exciting class
environment, students thoughtful participation is required, whereby students own
experiences, comments, anecdotes ought to be shared, including relevant issues & question
raised in class.
Considering the intensive nature of this module & heavy emphasis on class discussion &
interaction, attendance of all sessions & class participation are necessary for a
successful completion of this course.
The course method will consist of lectures, facilitation, presentations, assignments & paper
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Category
Description
Teaching
Method
submission. The lecturer organizes, supervises & facilitates the class as well as conduct lectures
in the first few meetings. The students will then be asked to lead class discussions & make
report presentations. For their own benefit, students are expected to read the assigned
chapter(s) prior to the pertinent class sessions, & optional reading (choices from suggested
reference books or other related PR books).
Short case studies that illustrate the complexities of Corporate Communications
management & invite students to apply their ideas in practical problem solving.
Classroom participation is expected & required. This will be evaluated using a selfevaluation format.
Group assignment with the objective of getting a deeper understanding into some
important concepts & applications. With this assignment, students will have to analyze
Corporate Communications management case studies & present professional presentation.
Group participation is expected & will be evaluated using a group & self-evaluation
format. Assessment is based on the quality of group assignment, contribution to the
coursework, & involvement in the class. It must be noted that group assignment means
members of the group are to work as a team, & there should be no free riders!
Any type of activity that is considered dishonest by reasonable standards may constitute
academic misconduct. The most common forms of academic misconduct are cheating &
plagiarism. All instances of academic dishonesty will result in a grade of zero for the work
involved.
All assignments will need to have a signed declaration on the 2nd page (after the cover) that
the material submitted is the students own work & that all work taken from other sources is
properly acknowledged.
Academic
Honesty
11
AntiPlagiarism
Policy
LSPR1604
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Category
Description
PGP applied APA (American Psychological Association) as references system for all paper
work in each subjects (latest version is 6th Edition, 2010).
12
Referencing
13
General Policy
14
Attendance
Policy
15
Online
Etiquette
1.
2.
3.
4.
LSPR1604
4 of 7
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Category
16
Communicatio
n Expectations
& Standards
17
Submission &
Collection of
Assignment
18
Optimal
LiveChat
(HipChat)
Experience
Description
are encouraged to visit the following websites & review proper communications in the
electronic format:
www.albion.com/netiquette/
www.bspage.com/1netiq/Netiq.html
All emails or discussion postings will receive a response from your professor within 48 hours.
You can send email anytime that is convenient for you. Lecturer will check their email messages
during the day throughout the work-week (Monday through Friday) & will respond to email
messages during the work-week by the close of business (5:00 pm) on the day following their
receipt of them. Emails received by lecturer on Friday will be responded to by the close of
business on the following Monday.
When sending email, use your lspr.edu email address. Lecturers have the right to Not
respond to emails that are,
a. Non-lspr.edu, as there is no way to authenticate the sender. Make sure students include
your name, title of the course, time of the course & a brief reason for your email in the
subject line.
b. Without a subject line. Take the time to use proper spelling & grammar in your email.
You are contacting your lecturer, NOT a friend. This is professional email addressing a
specific concern related to your education. Take responsibility for your concern & address
me in a professional manner. Lecturers will always address you with the same
professionalism & courtesy.
c. With improper/bad : grammar, spelling and/or basic professionalisms or courtesies.
In regards to the given Individual & Group assignments, students are expected to,
Submit all assignments before or on the due date specified in the discussion with lecturer.
Late submission will be penalized by -3 (minus three) per day deducted from your score.
To mitigate technical issues, please do the following 3 steps, prior to participating in live chat,
1. Check your internet speed. Visit www.speedtest.net & check whether your internet
download or upload speeds are at the minimum of,
512 kbps (for Download) & 256 kbps (for Upload)
Internet speeds lower than the above numbers, could cause a reduction of interactive
levels on our LMS.
2. Refresh your internet browser. Ensure that you have refreshed your internet browser, so
as to experience higher internet speeds. On your laptop/desktop, you could apply the
following short-cut,
Ctrl-Shift-R (for Windows OS users) or Command-Shift-R (for Apple OS users)
For smartphone users, please re-start your handphones instead.
3. Recommended internet browsers. We recommend that you use the latest free internet
browsers from Google Chrome or Mozilla Firefox so you can have an optimal experience
on your laptop, desktop or smartphone (they can be downloaded for free from Google
Appstore or Apple iStore).
Students should first email the LSPR S2 Online Program Helpdesk at Lsprs2@harukaedu.com
for learning or academic issues with accessing your online course or call at +62 858 177
03214
19
Learning
Support
LSPR1604
5 of 7
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CIL
O
1,2
1,2
1,2
1,2
1,2
1,2
1,2
1,2
3,4
10
3,4
11
3,4
12
3,4
13
3,4
14
3,4
15
3,4
16
1,2,
3,4
Session topic
Media
Duration
(hour)
On
Campus
2.5
TBD
Internet
2.5
TBD
P, D,
Q&A
Internet
2.5
TBD
P, D,
Q&A
Internet
2.5
TBD
P, D,
Q&A
Internet
2.5
TBD
Internet
2.5
TBD
Internet
2.5
TBD
On
Campus
3.0
P, D,
Q&A
Internet
2.5
TBD
P, D,
Q&A
Internet
2.5
TBD
P, D,
Q&A
Internet
2.5
TBD
P, D,
Q&A
Internet
2.5
TBD
P, D,
Q&A
Internet
2.5
TBD
Internet
2.5
TBD
Internet
2.5
TBD
On
Campus
3.0
Method*
P, D,
Q&A
P, D,
Q&A
P, D,
Q&A
P, D,
Q&A
P, D,
Q&A
P, D,
Q&A
Individua
l Exam
References
Abbreviations:
*Method: P: Presentation; D: Discussion; Q&A: Question & Answer; Pr: Practice
General: TBD: To Be Decided
Reference List:
No.
Type
Code
Cat
MR
MR1
OR
OR2
OR
OR3
OR
OR4
OR
OR5
OR
OR6
LSPR1604
B
B
Info
Wilcox, Dennis L.; Cameron, Glen T.; Ault, Philip H.; & Agee, Warren Kendall (2002)
Public Relations: Strategies & Tactics , 7th Edition. Allyn & Bacon.
Cutlip, Scott M.; Center, Allen H.; & Broom, Glen M. (1994). Effective Public Relations,
Seventh Edition. Prentice Hall
Fitzpatrick, Kathy R. & Bronstein, Carolyn B. (eds.) (2006) Ethics in Public Relations:
Responsible Advocacy, Sage Publications Inc.
Gower, Karla K. (2008) Legal & Ethical Considerations for Public Relations, Waveland
Press Inc.
Harris, Thomas L. (1998) Value-added Public Relations: The Secret Weapon of Integrated
Marketing. NTC Business Books.
Hendrix, Jerry A (2004) Public relations Cases. Wadsworth/Thomson Learning.
6 of 7
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Type
Code
Cat
B
Info
Jefkins, Frank & Yadin, Daniel (1998). Public Relations Frameworks, Fifth Edition.
7
OR
OR7
Financial Times/ Prentice Hall.
B
Kitchen, Philip J. (1997). Public Relations: Principles & Practices, First Edition. Thomson
8
OR
OR8
Business Press.
9
OR
OR9
B
Parsons, Patricia (2008) Ethics in Public Relations: A Guide to Best Practice, CIPR.
Notes: Type: MR: Mandatory Reference, OR: Optional Reference
Cat: B: Book, J: Journal, P: Paper, W: Web link
Session schedule:
Week
Session
1
1
2
2
3
3
Period
Sat12Mar
2016
Mon14-Sat19
Mar 2016
Mon21-Sat26
Mar 2016
Location
Exam
Assignme
nt due
date
On Campus
Online
Online
Week(s)
Session
7
7
Mon18Sat23Apr
2016
Online
8&9
9
8
Period
Location
Exam
Mon25Sat30Apr
2016
No Class
Sat07May2016
On Campus
Mid
exam[UTS]*
- 2 weeks -
Assignme
nt due
date
Individual
assignment01
Week(s)
Session
13
12
Mon30MaySat04Jun2016
Online
Session
Location
4
4
Mon28MarSat02Apr
2016
Online
10
9
Mon09Sat14May201
6
Online
5
5
Mon04Sat09Apr
2016
Online
11
10
Mon16Sat21May201
6
Online
Reading
Week
14
13
Mon06Sat11Jun2016
Online
15
14
Mon13Sat18Jun2016
Online
16
15
Mon20-Sat25
Jun2016
Online
17,18,19,20
Mon27JunFri22Jul2016
No Class
- 2 weeks -
Assignment
due date
*UTS: Ujian Tengah Semester - Mid exam
UAS: Ujian Akhir Semester - Final exam
LSPR1604
20
16
Sat23Jul2016
On Campus
Final exam
[UAS]*
Reading Week
Prepared by :
Lecturer
| | 2016
12
11
Mon23Sat28May20
16
Online
Group
assignment
Exam
Tgl.
6
6
Mon11Sat16Apr
2016
Online
Checked by :
Tgl.
Programme Director
|
| 2016
7 of 7
Authorized by :
Tgl.
Director of PGP
|
| 2016
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