PRESS RELEASE

FOR IMMEDIATE RELEASE

DDB Sydney promotes Fran Clayton to CSO

April 4, 2016 | Sydney

DDB Sydney is delighted to announce the promotion of their Head of Planning, Fran
Clayton, to Chief Strategy Officer (CSO), DDB Sydney.
Clayton joined DDB in 2013 as Planning Partner and was promoted to Head of Planning
in 2014. She has run a very modern planning department as well as personally
spearheading the strategy for the multi-award winning McDonalds account.
DDB Sydney Managing Director Nicole Taylor commented, Fran is one of the best
planners and strategic thinkers I have worked with. She was the lead strategist on the
successful Volkswagen commercial vehicles pitch and subsequent Naked Ute
campaign for the Volkswagen Amarok, which challenges people to look beneath the
surface and defies the conventions of ute advertising in Australia.
I have enjoyed a successful partnership with Fran over the past three years and she
has proven herself an outstanding strategic and business leader, Taylor concluded.
DDB Group Australia CEO Andrew Little added, Fran is a very worthy strategic lead
and working alongside the tireless DDB Sydney Managing Director Nic Taylor, this is a
truly formidable partnership.
Clayton comments on her new role, My time at DDB Sydney has been amazing for
many reasons but most importantly, the culture and the people make it an outstanding
place to work and create. It is my personal ambition to ensure the next generation of
strategic and creative thinkers has more female mentors. I want to see more creative
work that celebrates diversity and modern Australian perspectives.
DDB Group Australia will soon be announcing a new business venture that will be
headed by DDBs Managing Director of Strategy and Innovation, Leif
Stromnes. Clayton replaces Stromnes as strategic lead for Sydney, while Stromnes
moves into a national role. Official news will come in the following weeks.
# # #
About DDB
DDB Worldwide (www.ddb.com) is one of the world's largest and most influential advertising and marketing networks.
DDB has been named Agency of the Year numerous times by the Cannes International Festival of Creativity and the
industry's leading advertising publications and awards shows. The Gunn Report has listed DDB as one of the Top 3

Global Networks for 12 of the last 15 years. The agency's clients include Volkswagen, McDonald's, Unilever, Mars,
Johnson & Johnson, and Exxon Mobil, among others.
Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more than 200 offices in over 90
countries with its flagship office in New York, NY.
ABOUT OMNICOM
Omnicom Group Inc. (NYSE OMC) is a leading global marketing and corporate communications company.
Omnicoms branded networks and numerous specialty firms provide advertising, strategic media planning and buying,
digital and interactive marketing, direct and promotional marketing, public relations and other specialty
communications services to over 5,000 clients in more than 100 countries.
Press Contact:
Melissa Simpson
Email: melissa.simpson@syd.ddb.com
Phone: +61 (02) 8260 2267