Escolar Documentos
Profissional Documentos
Cultura Documentos
PRESENTED BY
Manish Choudhary
Snehil Dixit
MBA General
ABS
OBJECTIVE
Understanding the GAP analysis
of Meru cab
Studying the service blueprint.
Understanding SERVQUAL model.
Company profile
Meru Cabs was one of the first companies to
launch metered "Radio cabs" in India under its
brand "Meru.
First launched in Mumbai in April 2007.
Headquartered in Mumbai.
Provides a radio taxi service in seven key cities
of India - Mumbai, Delhi, Hyderabad, Bengaluru,
Jaipur, Ahmedabad, Chennai Vadodara, Surat,
Pune & Kolkata
Scaled to a fleet of 6000+ cabs in last 6 years,
across Mumbai.
In 2008 Meru Cabs started its operation in
Bangalore.
Meru cabs has 1500 taxis in Bangalore.
Service Blueprint
There are three different way of booking for a
Meru Cab
Online booking:
log into www.merucab.com
Fill the information like
When (date and time),
From, To (Area)
Meru Mobile App
Book Meru cab by downloading Meru Cab App
Direct calling
Book Meru Cab by calling 080 4422 4422.
Night Time
Mid-night to 6:00
am
Rs 80
Rs 88
Rate after 4 Km
Rs 19.50
Rs 21.45
Waiting Charges
Intra-City Trips:
Product
Price
Place
Promotion
People
Process
Physical Evidence
Product
Modern, brand-new, air- conditioned
comfortable cabs. Mostly cabs are Sedan
cars like Indigo, Ikon etc.
Computerized communication& dispatch
systems with GPS (Global Positioning
System)
Price
No hidden costs or overcharging.
Charged only from your pick up point to
your drop point.
Place
Headquartered in Mumbai, Meru Cab
Company provides a radio taxi service in
the four key metros of India - Mumbai,
Delhi, Hyderabad and Bangalore.
Promotion
Tag-Line: RELY ON US.
Promotional strategies for brand building
like radio ad campaign, tent cards etc
Process
Cab facilities
People
Meru training Academy
Huge investment on training make it different from
other.
Physical Evidence
Condition of the Taxi :- Modern, brand-new, airconditioned comfortable cabs. Mostly cabs are Sedan
cars like Indigo, Ikon etc
DATA COLLECTION
(Questionnaire)
Total 30 respondent.
Male :20
Female :10
occupation
self Employed: 5
Service: 6
Student: 19
Age of respondent
18-25 years: 15
26-30 years: 10
31-40 years: 5
SERVQUAL RATING
Demensi
on
Reliabilit
y
Responsi
ve
Assuranc
e
Empathy
Tangible
Overall
Quality
Tota
l
15
30
12
12
30
0
1
0
3
2
3
12
10
13
12
13
12
3
4
2
30
30
30
18
30
GAP ANALYSIS
Service Quality Gap
Expected vs perceived : Since most of the
respondents have given four rating we say that
Meru is good at service quality and there lies a very
little service gap on which the company can work.
Service Standard Gap
Organizations Understanding of Expectations vs
Organizations Service Standards : Meru Cab is
providing good Standard Service. All the employees
having uniforms and the company has tried to
reduce service standard gap.
Thank you