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MBASemestersDetails|GoenkaCollegeofCommerceandBusinessAdministration

GoenkaCollegeofCommerceandBusinessAdministration

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MBAProgram

Syllabus

FacultyProfile

OrganizationStructure

MandatoryDisclosure

AntiRagging

GrievanceRedressal

Alumni

SyllabusforTwoyearMBAcourse(Session20102011)
TotalMarks3200
FourSemesters
followedby
ProjectWork(Dissertation)
and
SeminarPresentation&VivaVoce

FirstSemester

1stSemester8(eight)CompulsoryPapers
EachPapercontainstwoModules
MarksforeachModule40Theory(T)10
InternalAssessment(IA)Total50
MarksforeachPaper100(80T+20IA)
TotalMarksfor1stSemester800(640T+
160IA)

SecondSemester

2ndSemester8(eight)CompulsoryPapers
EachPapercontainstwoModules
MarksforeachModule40Theory(T)10
InternalAssessment(IA)Total50
MarksforeachPaper100(80T+20IA)
TotalMarksfor2ndSemester800(640T+
160IA)

ThirdSemester
Areasof
Specialisation
1.Marketing
Management
2.Financial
Management
3.Human
Resource
Management

3rdSemester8(eight)OptionalPapers

6(six)PapersinMajorSpecialisationAreaand
2(two)PapersinMinorSpecialisationArea
EachPapercontainstwoModules
MarksforeachModule40Theory(T)10
InternalAssessment(IA)Total50
MarksforeachPaper100(80T+20IA)
TotalMarksfor3rdSemester800(640T+
160IA)
4thSemester6(six)OptionalPapers
4(four)PapersinMajorSpecialisationAreaand
2(two)PapersinMinorSpecialisationArea

FourthSemester

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EachPapercontainstwoModules
MarksforeachModule40Theory(T)10

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InternalAssessment(IA)Total50
MarksforeachPaper100(80T+20IA)
TotalMarksfor4thSemester600(480T+
120IA)
ProjectWork(Dissertation)TotalMarks100
SeminarPresentation&VivaVoceTotalMarks100(50+50)

SemesterI

PaperCP101:ManagementPrinciples,Process
ModuleIManagementPrinciples
1.Businessanditsobjectives
2.FormsofBusinessOrganization
3.BusinessCombinations
4.CorporateGovernance
5.Taylor,Fayol
6.HumanRelationsSchool
7.SystemsTheory
8.ContingencyTheory
9.ContemporaryIssues

ModuleIIManagementProcess
1.NatureofFunctionsofManagement
2.Planning
3.Organization
4.DelegationandDecentralization
5.Controlling
6.Leadership
7.Motivation

SuggestedReadings
KoontzandWeirich,EssentialsofManagement,TataMcGrawHill,NewDelhi
Drucker,PF,ManagementChallengesforthe21stCentury,Butterworth,
Oxford
Luthans,F,OrganizationalBehavior,McGrawHill,NewYork
Allen,LA,ManagementandOrganisation,Tokyo
StonerandFreeman,Management,PHI,NewDelhi
Griffin,RW,Management,HoughtanMiffin,Boston
Tripathy,PC,Reddy,PN,PrinciplesofManagement,TataMcGrawHill,
NewDelhi
Ravichandran,K,Nakkiran,S,PrinciplesofManagement,Avinash
Paperbacks,Delhi
PaperCP102:OrganizationBehaviourandManagementofChange
ModuleIOrganizationBehaviour
1.MeaningandConceptofOrganisationalBehaviour
2.OrganisationSystem,OrganisationStructure
3.IndividualBehaviourintheOrganisationValues,Attitudes,
Personality,Emotion&Perceptions
4.GroupBehaviourintheOrganisationGroupBehaviour,Group
DecisionMaking
5.OrganisationalDevelopmentOrganisationalChange
6.LeadingandMotivation

ModuleIIManagementofChange
1.NecessityofChangeResistanceofChange
2.TypesofChange,ConflictinManagementofChange
3.InfluenceofChangeinOrganisationalBehaviour,Innovationsin
ManagementProcess

Reference:
1.Luthans,F.,OrganisationalBehaviour,McGrawHill.
2.Robbins,S.A.,OrganisationalBehaviour,PrenticeHall.

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3.IvanicevichandMatteson,OrganisationalBehaviourandManagement,
McGrawHill.
4.NewstormandDavies,OrganisationalBehaviour:HumanBehaviourat
Work,TaTaMcGrawHill.
5.GrayandStarke,OrganisationalBehaviour,Merrill.
6.Hersey,BlanchardandJohnson,ManagementandOrganisational
Behaviour:UtilisingHumanResources,PrenticeHall.
7.KreitnerandKinicki,OrganisationalBehaviour,McGrawHill
8.MoorheadandGriffin,OrganisationalBehaviour,HoughtonMifflin.
9.Sukla,M.,UnderstandingOrganizations:OrganisationTheoryand
PracticeinIndia,PrenticeHall.
10.HicksandGullett,Organisations:TheoryandBehaviour,McGrawHill
International.
11.KurtzandRosenzweig,OrganisationalBehaviour,McGrawHill.
12.Porter,LawlerandHackman,BehaviourinOrganisations,McGrawHill.
13.Aswathappa,K.,OrganisationalBehaviour,HimalayaPublishing.
PaperCP103:ManagerialEconomicsI
ModuleIMicroEconomicsI
1.TheoryofproductionTotal,averageandmarginalproductcurves
2.TheoryofcostTotal,averageandmarginalcostcurves
3.ConceptofrevenueTotal,averageandmarginalrevenuecurves
4.TheoryoffirmsTraditionaltheory
5.TheoryofFirmsModerntheoryAlternativegoalsoffirms
6.MarketmorphologyPerfectcompetitionimperfectcompetition
monopoly,monopolisticcompetition,oligopoly
7.IndustrialorganizationProductquality,nonlinearpricing,
advertisement,brandproliferation,principalagentmodel,entry
deterrence

ModuleIIMicroEconomicsII
1.Utilitytheory
2.TheoryofconsumerbehaviourIndifferencepreferenceanalysis,
derivationofdemandcurveselasticitiesofdemandslutsky
equation
3.WelfaretheoryParetooptimality

References:
1.Henderson&QuandtMacroEconomicsAMathematicalApproach
2.KoutsoyiannisModernMicroEconomics
3.Cohen&CyertTheoryofFirm
4.CurwenTheoryofFirm
5.CurwenManagerialEconomics
6.K.BasuLecturesinIndustrialOrganization
7.HalVarianIntermediateMicroeconomics
8.MankiewManagerialEconomics
9.DavidKrepsAcourseinMicroeconomics

PaperCP104:ManagerialEconomicsII
ModuleIMacroEconomicsI
1.NationalIncomeanditsaccountingGNPdeflatordifferentprice
indices&theirrelationsGNP&Welfare
2.Incomedeterminationinclosedeconomysavinginvestmentequality
consumptionfunction&effectivedemandmultiplierprocess
Lags
3.Determinantsofdemandformoneydeterminantsofsupplyofmoney
instrumentsofmonetarycontrolroleofbanks
4.IncomedeterminationinISLMframeworkFiscalpolicyvs.monetary
policyconflicts&compatibility

ModuleIIMacroEconomicsII
1.AggregatesupplyDeterminantsofLabourmarketequilibrium
2.ADASmodelResponsetodemandmanagementpoliciesthe
fiscalistmonetaristdebateThefreemarketargument
asymmetricselfadjustmentprocessrole&needofgovernment
interventioninthemarketprocess
3.Inflationasaselfliquidationsprocessdemandpull&costpush
factorsroleofexpectationsPhillipscurveLongrunsupplycurve
4.Incomedeterminationintheopeneconomyunderfixedandflexible
exchangeratesfiscal:monetary&foreignexchangepolicyatan
interactivelevel.

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References:
1.Samuelson,Paul&NordhansEconomics
2.RobertGordonMacroeconomic
3.LipsyR.G.IntroductiontoPositiveEconomics
4.Dornbusch&FisherMacroeconomics

PaperCP105:StatisticalMethods
ModuleIStatisticsforManagerialDecisionI
CollectionandpresentationofdataFrequencyDistributionMeasuresof
CentralTendency,Dispersion,Skewness&Kurtosis.Correlation&
Regression.TimeseriesAnalysis,IndexNumberAnalysis
ModuleIIStatisticsforManagerialDecisionII
ProbabilityTheoryandProbabilityDistributionsBinomial,Poisson,Normal
andExponential:LinearProgrammingbasicConcepts.ModelFormulation
SolutionMethods.Duality:IntroductiontosomeBasicQuantitativeMethod
Packages.
References:
1.Chandha,N.K.StaisticsforBehaviouralandSocialScientists.
ReliancePublishingHouse.Delhii,1996
2.Gupta,S.P.andGuptaM.P.BusinessStatistics,NewDelhi,Sultan
Chand,1997
3.Kazmier,L.J.andPohn,N.F.BasicsStasticsforBusinessand
Economics.NewYork,McGrawHill,1988.
4.LevinRichandL.andRobinDavidS.StatisticsforManagement,New
Jersey,PrenticeHallInc.,1995.
5.Narag,A.S.LinearprogrammingandDecisionMaking.NewDelhi,
SultanChand,1995.
6.Sharma,J.K.FundamentalofOperationsResearch.MacMillan
Publishers,1990.
7.Terry,Sineich,BusinessStatisticsbyExamples.London,CollierMac
MillanPublishers,1990.

PaperCP106:AccountingforManagers
ModuleIFinancialAccounting
1.AccountingConceptsandconventions
2.GAAP&IndustrialAccountingStandards
3Usesofaccountinginformation
4DoubleentrysystemP&L,B/S,CFS
5InventoryValuationandDepreciationandtheirtreatmentinBalance
Sheet.,Corporate
financialreportinginIndiaandAccountingstandards
FinancialStatementAnalysis
ModuleIICostAccounting
1.ManagementAccountingConcepts.Need,ImportanceandScopeof
ManagementAccounting.
2.BudgetaryControl,PerformanceBudgeting,ZeroBaseBudgeting.
3.VarianceAnalysis.
4.ContributionAnalysisBEAnalysis
5.CostSheet

PaperCP107:Ecology,Ethics&Business
ModuleIEcology&Business
BasicIssuesinEcologyneedforpreservation,EnvironmentalManagement:
FundamentalsSustainableDevelopment,Implicationsofhumanpopulation
growth:Limitstogrowth,EnvironmentandBusinessSchoolsEnergy
Management:FundamentalsFossilfuelsuse,Energyproductionandtrade,
Energybalance:Ecosystemconcepts:BasicConceptsandtheirapplication
inBusiness,IndustrialEcologyandRecyclingIndustryEnvironmental
ManagementSystem:EMSStandardsISO14000.EnvironmentalAuditing
Clearance/PermissionsforestablishingindustryEnvironmentalManagement
&Valuation:EnvironmentalAccounting,EconomicsEnvironmentalTaxes
Shifts,GreenFunding,CorporateMergers,EnvironmentalManagementTrade
DebtandEnvironment,GATT/WTOProvisionsEnvironmentalLaws:Acts,
Patents,IPRS,RoleofNGOs,PIL:Pollution&WasteManagementAir,
Water,LandPollution,TradeinWastesWater,Forest&Biodiversity
Management:WaterResourcesDamsandtheirroleForestproductsand
Trade.RoleofBiodiversityinInternationalTrade
ModuleIIBusinessEthics
Managerialmyopiaregardingethicalbehaviourinbusiness

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SignificanceofBusinessEthicsEthics,moralityandlaw
Contemporaryethicalchallengesinbusiness
EthicsasastrategicresponseinbusinessValuesandvision
inthestrategicmanagementprocess
QualitiesofEthicalLeadershipApproachestoEthicalThinking:
teleological,deontological,virtuebased,andholistic
EthicalDilemma:nature,levelsandsignificanceDilemma
resolutionprocessImportantareasofmanagerialdilemmas
Ethicalmanagementtools:Whistleblowingethicalaudits
ethicscommitteesethicsstrategy

PaperCP108:FundamentalsofComputers
ModuleIIntroduction&BasicsofComputerHardware
Information&Processing:Data,info,logicalconceptsofdataentities,
attributes,relationshipsphysicalconceptsrecord,file,dataprocessing,
differenttypesofdataprocessing,differenttypesofreports,transaction
processing,wordandtextprocessing,graphics,officeautomation.
ElementsofComputerProcessingSystems:ElementsofcomputerSystem,
Hardware,Softwareandclassificationofcomputers.
Hardwarefeaturesanduse:CPU,I/Odevices,storagedevicesandmedia,
generationsofcomputers,Analog&digitalcomputers,developmentof
personalcomputersSupercomputing,parallelprocessingcomputers.
ComputerarithmeticandNumbersystem:Decimalnumbersystem,binary
numbersystem,fixedpointrepresentation,floatingpointrepresentation,octal
andhexadecimalrepresentation.
Basicconceptsofcodes,Booleanalgebraandlogicgates
BCD,Graycode,excess3code.Booleanalgebra,switchingalgebra,de
morganstheorem,shanmonstheorem.Minimizationofswitchingfunctions
usingKmap.Quinemcelanskymethod,Iterativeconsensusmethod,design
ofhalfudderhalfsubtractor,fulladder/fullsubtractoretc.,logicgates,flip
flops.
Computersandcommunicationcoordination:Needfordatatransmission
overdistances,methodsofdatatransmissionbandandbandwidth,digital
andanalogtransmission,serialandparalleldatatransmission,modem,
communicationprotocolssynchronousandasynchronous,allocationof
channelsmultiplexingtimedivision,spacedivision.Frequencydivision,
LAN,WAN,DDP,Realtimeonlinesystems
ModuleIIProgrammingPrinciples&BusinessDataProcessing
Taskanalysisdecisiontables:Stepsinprogrammedevelopment,division
tables,flowcharts,errorsinprogramming
Programminglanguageclassification:Machinelanguage,assemblylanguage,
highlevellanguagesupto4GL
Programmingtechniques:Topdownandbottomupdesignand
implementationmodulardesignandprogramming,structureddesignand
programming,programmingtools,programmemaintenance
Systemsoftware:Operatingsystemsitscomponents:utilitys/wpackages
editor,sort,mergecompilers,interpreters,stepsofcompilerdesign
Applicationpackages:Singlefunctionspecialpurpose,generalpurpose:
integratedfunction.
References:
1.TanenbaumStructuredComputerOrgsPHI
2.Lee,S.C.DigitalCircuitsandLogicDesignPHI
3.Malvins&LeachDigitalCircuitDesignMcGrawHill
4.OperatingSystemConceptsAbrahamSalberysehatz
5.DavisGriesCompilerConstructionforDigitalComputers
6.TanenbaumA.S.ComputerNetworkPHI
7.HawryszkiewyczL.T.IntrotoSADPHI

SemesterII

PaperCP201:BusinessEnvironment
ModuleINonEconomicEnvironment(SocioPoliticalCulturalLegal)
1.NatureofIndustrialSociology
2.SocialOrganization,WorkOrganization

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3.OccupationsinIndianSociety
4.Human&Culturalvariablesinorganizations
5.Culturaldifferencesandmanagerialimplications
6.CulturalresearchmethodologiesandHoffstedesHermesStudy
7.Culturalleadershipanddecisionmaking
8.Culturalcommunicationandnegotiation
9.TheIndianContractAct,1872:Essentialsofavalidcontract,void
agreement,performanceofcontacts,Breachofcontracts,Quasi
Contracts
10.TheSaleofgoodsAct,1930:Formationofacontract,rightsofan
unpaidseller
11.TheNegotiableInstrumentsAct,1881:Nature&Types,Negotiations
andarbitration.
12.TheCompaniesAct,1956:Natureandtypesofcompanies,formation,
memorandumandarticlesofassociation,prospectus,allotmentof
shares,shareandsharecapital,membership,borrowingpower,
managementandmeetings,accountsandaudit,compromise
arrangementsandreconstruction,preventionofoppressionand
mismanagement,windingup.
13.ConsumerProtectionAct.
14.CyberLaws.
References:
1.AvtarSingh,CompanyLaw,11thed.Lucknow,Eastern,1956.
2.Khergamwala,J.S.TheNegotiableInstrumentActs,NMTripathi,
1980
3.Ramaiya,A.GuidetotheCompaniesAct.Nagpur,Wardha,1992
4.Shah,SMLecturesonCompanyLaw,BombayNMTripathi,1990
5.Tuteja,SKBusinessLawforManagers,NewDelhi,SultanChand
1998.
ModuleIIEconomicEnvironment(National&International)
1.Indianexperienceindevelopment&planninginpostindependence
period.
2.Industralisationinthepreliberalisationerapolicies&theirimpacts.
3.Industralisationinthepostliberalisationeraperformanceofthe
privatesectorunderreforms.
4.Role&Performanceofthepublicsectordisinvestment&
restructuring.
5.Reformsinthefinancial&bankingsector.
6.Reformsintheexternalsectorcomparisonofperformancesinthe
preandpostliberalizationperiod.
7.InternationalBusiness:AnOverviewTypesofInternational
Business:TheexternalEnvironment:TheEconomicandPolitical
Environment.TheHumanCulturalEnvironmentInfluenceonTrade
andInvestmentPatterns:RecentWorldTradeandForeignInvestment
Trends.BalanceofPaymentsAccountsandMacroeconomic
Management:TheoriesandInstitutions:TradeandInvestment,
GovernmentInfluenceonTradeInvestment:DeterminationofTrading
PatternsIndependence,InterdependenceandDependence:World
FinancialEnvironment:CrossnationalCooperationandAgreements
TariffandNonTariffBarriers.WTO,RegionalBlocksInternational
FirmsWorldFinancialEnvironment:ForeignExchangeMarket
MechanismDeterminantsofExchangeRates:EurocurrencyMarket
OffshoreFinancialCompetitivenessExportManagementLicensing
JointVentures,TechnologyandGlobalCompetitionGlobalisationand
HumanResourceDevelopmentGlobalisationwithSocial
ResponsibilityWorldEconomicGrowthandtheEnvironmentCountry
EvaluationandSelectionInternationalBusinessDiplomacy
NegotiatinganInternationalBusiness.IssuesinAssetProtection:
MultilateralSettlements:ConsortiumApproaches:ExternalRelations
Approach.
References:
1.Uberoi,N.K.EnvironmentalManagement.ExcelBooks,Art,Naraine,
Phase1,NewDelhi2000
2.Pandey,G.N.EnvironmentalManagement,VikasPublishingHouse,
NewDelhi,1997
3.Gupta,N.Dass,EnvironmentalAccounting,WheelerPublishing,19,
K.G.Marg,NewDelhi,1997
4.Mohanty,S.K.Environment&PollutionLawManual,UniversalLaw
Publishing,G.T.KarnalRoad,NewDelhi,1996
5.Harley,Nick,EnvironmentalEconomics,MacmillanIndiaLtd.,Ansari
Road,NewDelhi1997
6.Kolstad,CharlesD.EnvironmentalEconomies,OxfordUniversity
Press,2000
7.UmaKapila,IndiaSinceIndependence
8.SoumyenSikdar,ContemporaryIssuesinGlobalisation
9.AutarKrishenKoul,TheGeneralAgreementonTariffsandTrade
(GATT)WorldTradeOrganisation(WTO)Law,Economicsand
Politics

PaperCP202:BusinessPolicyandStrategicManagement

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ModuleIBusinessPolicy
1.ObjectivesofBusinessPolicy
Knowledge
Skill
Attitude
2.ImportanceofBusinessPolicy
3.NatureofBusinessPolicy
ModuleIIStrategicManagement
1.StrategicManagement:AnOverview
2.AnalysisofExternalandInternalEnvironment
3.OrganisationalCultureandObjectiveSetting
4.IdentifyingStrategicAlternatives.
5.StrategyEvaluationandSelection
6.MatchingStrategyandOrganisationStructure
7.ImplementingStrategy
8.StrategicControlProcess
9.ControlSystem

References:
1.RobertS.KaplanandDavidP.Norton.TheStrategyFocussed
Organisation.HarvardBusinessSchoolPress.
2.Kazmi,BusinessPolicy,TataMc.GrawHill.
3.NitinBalwani,StrategicManagementandBusinessPolicy,Excel
Books.
4.AIMA,StrategiesforCompetitiveness,ExcelBooks.
5.Dr.P.K.Gupta,CorporateStrategicManagement,EverestPublishing
6.Johnson&Scholes,ExploringCorporateStrategy,PHI

PaperCP203:FinancialManagement
ModuleIFinancialSystem
1.AimsandobjectivesofFinancialManagement
2.EnvironmentofFinancialManagementFinancialInstruments,
InstitutionsandMarketsinIndia(Primary&Secondarysecurities
market),FinancialServices.
3.SourcesofCorporateFinance
ModuleIIFinancialDecisionProcess
1.CapitalStructureandCostofCapital
2.InvestmentDecisions
3.WorkingCapitalManagement
4.DividendDecisions

PaperCP204:Marketingmanagement
ModuleIMarketingManagementI
1.NatureandScopeofMarketing
2.MarketingInformationSystemandMarketingResearch
3.ConsumerandIndustrialmarketing
4.MarketSegmentation
5.TargetingandPositioning
6.ProductDecisions:ProductMix,ProductLifeCycle,NewProduct
Development,Branding,PackagingDecisions,PricingMethods.

ModuleIIMarketingManagementII
1.PromotionDecisions.
PromotionMix,b)Advertising,c)SalesPromotion,d)Publicity/Public
Relations,e)PersonalSelling.
2.ChannelManagement
Selection,b)Cooperation&Conflictmanagement.
3.Evaluation&ControlofMarketingEfforts.
4.NewIssuesinMarketing.
Globalization.B)Consumerism.C)GreenMarketing.D)LegalIssues
References:

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1.Enis.B.M.MarketingClassics:AselectionofInfluenceArticles,
NewYorkMcGrawHill,1991
2.Kotler,PhilipandArmstrong.G.PrinciplesofMarketing.NewDelhi,
PrenticeHallofIndia,1997
3.Kotler,Philip,MarketingManagement:Analysis,Planning,
ImplementationandControl,NewDelhi,PrenticeHallofIndia,1994
4.Ramaswamy.V.S.andNamakumari.S.Marketingmanagement:
Planning,Control,NewDelhi,MacMillan,1990
5.Stanton,William.J.FundamentalsofMarketing,NewYorkMcGraw
Hill,1994
6.Neelamegham.S.MarketinginIndia:CasesandReadings,NewDelhi,
Vikas,1988

PaperCP205:ProductionManagementandOperationsResearch
Techniques
ModuleIProductionManagement
1.NatureandScopeofProductionandOperationsManagement
2.TypesofmanufacturingSystemsandLayouts.
3.WorkshopLayoutPlanningandAnalysis
4.MaterialHanding
5.ProductionPlanningandControl
MassProduction,b)Batch/JoborderProduction.
6.CapacityPlanning.
7.ProcessPlanning,Scheduling,WorkStudy,MethodStudy,Work
Management.
8.WorkEnvironmentIndustrialSafetyManagement.
9.MaterialsManagement,PurchaseManagement,StoresManagement.
10.QualityControl,TotalQualityManagement,ISO9000.
ModuleIIOperationsResearchTechniques
1.LinearProgrammingBasicConcepts,ModelFormulation,Solution
2.Methods.DualityIntroductiontosomeBasicQuantitativeMethods
Packages.
3.Transportation,Assignment&GameTheory
4.InventoryAnalysis,Queuing
5.Projectmanagement(PERT,CPM)
6.ReplacementAnalysis

PaperCP206:HumanResourceManagement
ModuleIHumanResourceManagementI
1.HumanResourcePlanning.
2.JobAnalysisandDesign.
3.ReinvestmentandSelection.
4.Induction
5.Training&Development.
ModuleIIHumanResourceManagementII
1.PerformanceAppraisalandPotentialEvaluation.
2.JobEvaluationandWageDetermination.
3.EmployeeWelfare.
4.IndustrialRelationsandTradeUnionsandEmployeeEmpowerment.
5.DisputeResolutionandGrievancemanagement.
References:
1.Aswathappa,K.HumanResourceandPersonnelManagement,Tata
McGrawHill,NewDelhi,1997
2.DeCenzo,D.A.&RobbinsS.P.BUSINESSMANAGEMENT.5thed.
NewYorkJohnWiley,1994
3.Guy,V.&MattockJ.TheNewInternationalManager,London,Kogan
Page,1993
4.Holloway,J.ed.PerformanceMeasurementandEvaluation,New
Delhi,Sage,1995
5.Monappa,A.&SaiyadainM.PersonnelManagement,2nded.New
Delhi,TataMcGrawHill,1996
6.Stone,LioyedandLeslieW.Ruc.HumanResourceandPersonnel
ManagementRichardD.Irwin,IIIinois,1984

PaperCP207:ResearchMethodology&Econometrics
ModuleIResearchMethodology
NatureandScopeofResearchMethodology:ProblemFormulationand
StatementofResearchObjectivesValueandCostofInformationBayesian
DecisionTheoryOrganisationStructureofResearch.ResearchProcess
ResearchDesignsExploratory.DescriptiveandExperimentalResearch
DesignsMethodsofDataCollectionObservationalandSurveyMethods
QuestionnaireDesignAttitudeMeasurementTechniques:Motivational
ResearchTechniquesAdministrationofSurveys

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References:
1.Andrews,F.M.andS.B.WitheySocialIndicatorsofWellBeing.
PlenumPress.N.Y.,1976.
2.Bennet.Roger:ManagementResearch.IEO,1993
3.Fowler.Floyd.J.Jr.,SurveyMethods.2nded.SagePublication,1993
4.Fox.J.A.andP.E.Tracy.RandomizedResponse:AMethodof
SensitiveSurvey,SagePublication,1986.
5.Gupta.S.P.StatisticalMethods.3rded..SultanChand.NewDelhi,
2001.
6.Golden,Biddle,KorenandKarenD.Locke,ComposingQualitative
Research,SagePublication,1997
7.Salkind,NeilJ.,ExploringResearch.3rded..PrenticeHall,NJ,1997
ModuleIIEconometricsandTechniquesforDataAnalysis
1.ThenatureofEconometricsRelationshipbetweenvariables.
EconomicModel&ConceptofErrorintheWorld
2.TwovariablemodelsAssumption.LeastSquareEstimationsand
theirproperties.CorrelationCoefficient.AnalysisandVariancein
Regression.Predictions,BasicConceptofOrthogonalEstimates.
3.ExtensionofthetwovariablelinearmodelTwovariablenonlinear
Relationships
4.GeneralLinerModelAssumptions&theirimplications,leastsquare
estimationsandtheproperties,Correlationmatrix,Partialcorrelation.
Coefficient&programmescoefficients,significancetestofthe
stimulates,ANOVAinprogramme
5.MulticollinearityConcept,consequencesofmulticollinearity&its
removalwithspecialreferencetodemandanalysis.
6.SampleDesign:SelectingandappropriateStatisticalTechnique:Field
AdministrationofSurveys:SampleDesignSelectingandAppropriate
StatisticalTechniqueFieldWorkandTabulationofDataAnalysisof
Data,Estimation,Testing&Inference:UseofSPSSandother
StatisticalSoftwarePackagesAdvancedTechniquesforData
AnalysisANOVA.
References:
1.EconometriesMethod:J.Johnston
2.TheoryofEconometries:AKoutsoyiannis
3.Econometries:G.S.Maddala
4.4.GeneralizedLinerRegressionModel
ProblemsofHeteroscedasticity
Autocorrelation
UseofDummyRegression(Binary)
Cointegration
5.Pyndricks&RubenFieldEconometrics
6.MaddalaEconometrics
7.GoldBurgerAppliedEconometrics

PaperCP208:MIS&ComputerApplications
ModuleIManagementInformationSystem(MIS)
MIS:Definition,Concept,Characteristics,Factorsofdesigningsuccessful
MIS.StepsinvolvedinsettingupMIS,MISgrowthstagestheoryin
organizations,LimitationsofMIS,StatusofMISpersonnel.Dimensionsof
informationneedatdifferentlevelsofmanagement,Uncertaintyabsorption&
planning,organizingandcontrolling.
DecisionSupportSystem:Itscharacteristics,Ingredients,Formulationof
programmeddecisionrules.
Reporting:Generalprinciples,Typesofreporting.Considerationsof
developingmanagementreportingsystem.
InformationSystemsforFunctionalAreas:Accountinginformationsystem.
Financialinformationsystem,Marketinginformationsystem,Personnel
informationsystem,Productioninformationsystem,MaterialsHandling
informationsystem.
DatabasemanagementSystem:Introduction,Facilitiesofdatabase.
DatabaseAdministrator,Abstractarchitectureforadatabasesystem
ExternallevelConceptuallevel,internallevel,SchemaandSubschema,
DBMSinoperationalsteps,DDL,DML.
DatastructuresandcorrespondingoperationsRelationalapproach,
Hierarchicalapproach,Networkapproach,RelationalapproachRelations.
Tuples,Attribute,Domains,Cardinality,IdeaofNormalization.Enterprise
ManagementSystem/EnterprisePlanning,BusinessProcessReengineering,
IntroductiontoECommerce.
ModuleIIBusinessCommunication
Computerandcommunication:BasicInformationTheory,Theinformation
technology,Theconceptofglobalvillage,Onlineinformationservices,
ElectronicBulletinboardsystemsTheInternet,Interactivevideo,
Communications,channels.Communicationsnetworks,localnetworks,
Managerialissuesrelatedtotelecommunications.Client/servercomputing,
Communicationservers,Digitalnetworks,Electronicdatainterchangeandits
applications.Enterpriseresourceplanningsystems,Interorganizational

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informationsystem.Valueaddednetwork.Wirelessnetworks,Managingin
themarketspace.ElectroniccommerceandInternet.Applicationsof
Internet.InternetandExtranetinbusinessorganization.Usinginternetfor
businessEIS,Internetasavehiclefortransactingbusiness.
References:
Murdick&RossMISPHI
GeorgeM.ScotPrinciplesofMISMcGrawHill
DateC.J.DatabaseManagementSystem
BasandraSureshK.ComputerSystemsTodayWheeler.

SemesterIII

MARKETINGMANAGEMENT
PaperOPMKT301(Minor):Consumerbehaviour
ModuleIConsumerBehaviourI
Preliminaries
1.ChangingProfileoftheSocietyanditsRelevanceofConsumer
Marketing
2.ConsumerMarketing&NonConsumerMarketingOrganisational/
IndustrialMarketing
3.InterdisciplinaryNatureofConsumerMarketAnalysis
4.CharacterisingConsumerMarket
TheBuyerortheConsumer
TheSeller
TheProduct
Institutional/OrganisationalCharacterMarketNetwork
ConsumerBehaviourAnalysis/BuyerintheConsumerMarket
5.InterdisciplinaryNatureofConsumerBehaviourAnalysis
EconomicParadigmofConsumer
BehaviourAnalysisEconomistsModels
LimitationofEconomistsModelsinMarketManagementAnalysis
6.PsychographicAnalysisofConsumer
7.Behaviour
Motivation
Learning
Perception
Attitude
Personality
SociographicAnalysisofConsumerBehaviour
8.Culture
9.Subculture
10.SocialClass
11.ReferenceGroup
12.FaceofFaceGroup
13.Family
14.Individual/Personhimself
15.IncorporatingExternalandInternalFactors:ConsumerBehaviour
Models
Howard&Sheth
Nicosia
BlackwelandEngel
Others
16.CharacterisingBehaviourModelsas
InputOutputSystem
InteractiveSystem
FeedBackMechanism
17.consumerDecisionProcess
PredecisionAnalysis
DecisionandAction
PostdecisionandActionAnalysis

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18.Specifics
AnalysisofDynamicofPurchaseandConsumptionofConsumer
Durable
AnalysisofDynamicsofPurchase.ConsumptionandPost
consumptionBehaviourofConsumerPerishablesIssuesof
inventoriesofConsumables

ModuleIIConsumerBehaviourII
19.PostPurchaseBehaviourofConsumers
20.ImpactofShortTermandLongTermMemoryonConsumer
Behaviour.
21.ConsumerBehaviourspecificallytoEmarketing.
22.ConsumerBehaviourinRuralMarketing.
23.EnvironmentalAwarenessandImpactonConsumerbehaviour.
24.AsianCulturesandValues.
25.DrivingForcesinAsianConsumerBehaviour.
References:
1.LeonG.Schiffman&LesliesLazerKankuk:ConsumerBehaviour
(Edition6th)PHINewDelhi
2.Loudon&Betta:ConsumerBehaviour.McGrawHillInternational,
2000
3.GlennWaltersandBlaiseJ.Bergiel:ConsumerBehaviour,South
WesternPublishingCompany,1989.
4.PeterD.BenettandHaroldH.Kassarjian:ConsumerBehaviour.PHI,
NewDelhi,1996
5.Assacl,H.ConsumerBehaviourMarketingAction,Ohio,South
Western,1995.
6.Hawkins,DI.etc.ConsumerBehaviourImplicationsforMarketing
Strategy,Texas,Business,1995.

PaperOPMKT302(Minor):AdvertisingManagement(I)&Sales
Promotion(I)
ModuleIAdvertisingManagementI
1.IntroductionThefieldofAdvertisingManagement.Advertising
PlanningandDecisionMaking.
2.ObjectivesSettingandMarketPositioningIntegratedMarket
Communication,SettingGoalsandObjectives.HowAdvertising
Works.
3.MediaStrategyandTacticsMediaAlternativesandMediaSelection.
BudgetingandMediaTactics.
4.BroaderEnvironmentAdvertisingitsrelationwithSociety.Ethicsin
Advertising.GlobalMarketingandAdvertising.
ModuleIISalesPromotion
1.IntroductionDefiningPromotionanditsscope
2.PromotionMixConsumerPromotion.TradePromotion.Promotional
StrategiesJointPromotions,ExtraBenefitOffers,Charities,
Sponsorships,GamesandCompetitions.CelebrityPromotionand
EventsManagement
3.DevisingaPromotionalStrategyanditsevaluation
4.DirectMarketing
References:
1.GeorgeE.Belch&MichaelA.Belch:Advertising&Promotion
2.Batra&Myers:AdvertisingManagement,PHI
3.Scissors&Petray:MediaPlanning
4.A.D.Farbey:HowtoProduceSuccessfulAdvertising
5.BordenMarshall:AdvertisingManagement
6.G.C.Beri:MarketingResearch,TMH
7.R.Batra,J.G.Myers,D.A.Aaker:MarketingManagement,PHI
8.F.Jefkins:Advertising,Macmillan
9.M.Mohan:AdvertisingManagement,TMG
10.Kenneth.E.ClowandBaackDonald:IntegratedAdvertising
Promotion&MarketingCommunicationsPHI
11.HackleyChris,Advertising&PromotionSage
PaperOPMKT303:InternationalMarketing
ModuleIInternationalMarketing&InternationalBusiness
PartA
1.InternationalMarketingvisvisDomesticMarketing
2.SelectionofForeignMarkets
3.MarketEntryStrategies
4.MarketCoverageStrategies
5.InternationalProductDecisions
6.InternationalPricing
7.InternationalDistribution
8.PromotionintheInternationalMarket

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PartB
InternationalFirm&InternationalBusiness
9.Introduction(MNC/TNCInternationalFirm)
Definition&Features
10.MNCsinHistoricalPerspectives
GenesisofMNC
MNCsinthelate20thCentury
EmergingFeaturesfoMNCsinthe21stCentury
11.NetworkofMNCOperationsandtheOrganisationalStructureofthe
MNCs
12.WhytheMNCsgoabroad?
TheoryofCapitalTransfer
ProductsCycleTheoryinInternationalMovementofCapital
ExportofCapitalDynamicsofProfit
13.TheMNCsintheeraofGlobalisationofCapital
StructuralAdjustmentProgrammeinPostBrettonWoodsRegime
ConvertibleCurrency&ForeignDirectInvestmentintheeraof
liberalisation
ModuleIITransnationalCorporationinInternationalMarket
PartA
14.InternalizationofNationalMarket
15.OperatorsinanInternationalMarket
TransnationalCorporationsanOperator
16.InternationalComponentsinanInternationalMarket
17.TypesofOperationsofInternationalUnitsinanInternationalMarket
18.DifferenceFormsofTransnationalCorporation
TransnationalManufacturingCorporations
TransnationalTradingCorporations
TransnationalServiceCorporations
PartB
TheoriesandProtectionsinInternationalTrade
19.RationaleofInternationalTrade
20.Autarky&Trade
21.AdamSmithsTheoryofAbsoluteAdvantage
22.DavidRicardosTheoryofComparativeAdvantage
23.HeeksherOhlinFormulations
24.GainsfromTrade
25.FreeTradevs.RestrictedTrade
26.FormsofProtection
KindsofTariff&EffectsofTariff
ArrangementsforTariff
Quotas,dumping&StateTrading
ExchangeControl
27.Globalization&WTO
References:
1.WarranJ.Keegan:GlobalMarketingManagement,PHI
2.FrancisCherunilam:InternationalBusiness.WheelerPub.
3.BoSodersten:InternationalEconomics
4.Bhattacharya.B.ExportMarketing.StrategiesforSuccess.New
Delhi,GlobalBusinessPress,1991
5.Terpstra.VemandSarathy,R.InternationalBusiness.NewYork,
JohnWiley,1988
6.Onkvisit,SakandShaw,JJ.InternationalMarketing:Analysisand
Strategy.NewDelhi,PrenticeHallofIndia,1995

PaperOPMKT304:SectoralMarketingManagement
ModuleINonprofitInstitution
1.NonprofitInstitutionsinIndianMarketContexte.g.Police,Public
Service.Hospitalsetc.
2.AnalysingSocioculturalEnvironmentAffectingNonprofit
Organizations
3.ScopeandApplicationsofMarketingintheContextofNonprofit
Organization
4.SettingMarketingObjectives
5.AnalysingBeneficiaryBehaviour
6.MarketSegmentation,Targeting&Positioning
7.PlanningofMarketingStrategyinaNonprofitOrganization,Concept
ofProductServiceLifeCycle&RelatedIssues.

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8.ElementsofMarketingMix
Product
PricingDecisions
Distribution&DeliveryStrategy
Promotional&PublicRelationsStrategy
RoleofInstitutionalImage
9.Monitoring&ReviewofMarketingProgramme.

ModuleIIRuralMarketing
1.RuralEnvironmentanditsDynamics
2.MarketingofFarmProducts
3.MarketingofFarmInputs
4.MarketingofNonFarmProductsandNonFarmInputs
5.RolesandStrategiesofGovernment.CooperativesandCorporatesin
RuralMarketing
6.GlobalizationandRuralMarketing
References:
1.Kotler,PhilipandAndreasen,AlanR.StrategicMarketingforNon
ProfitOrganization.EnglewodCliffs,NewJersey.PrenticeHallInc.,
1987
2.KolterPhilip.Etc.CasesandReadingsforMarketingforNonprofit
Organizations.EnglewodCliffs,NewJersey.PrenticeHallInc.1983
3.Kolter,PhilioandRoberto,EduardoI.SocialMarketing.NewYork.
TheFreePress,1989
4.Lauffer,Armand,StrategicMarketingforNonforProfitOrganization,
NewYork,FreePress,1984
5.Lovelock,ChristopherHandCharlesB.Weinberg.Marketingfor
PublicandNonProfitManagers.NewYork.JohnWiley,1984
6.SinghSukhpal:RuralMarketingManagementVikasPublishing
7.AcharyaS.S.&AgarwalN.L:AgriculturalMarketinginIndia..
Oxford&I.B.H.

PaperOPMKT305:StrategicMarketing&ServicesMarketing
ModuleIStrategicMarketing
1.MarketingPlanning
StrategicMarketing
2.ProductPlanning&LifeCycle
3.BrandManagement
ConceptofBrandandBrandExtension
TheBrandEquityConceptandCustomerBasedBrandEquityModel
BrandPositioningandValues
ChoosingBrandElementstoBuildBrandEquity
IntegratingMarketingCommunicationtoBuildBrandEquity
MethodsofmeasuringBrandEquity
ModuleIIServicesMarketing
1.CharacteristicsofServices,ClassificationofServices
2.ServqualModel
3.ServicesMix
4.InternalMarketing.InteractiveMarketingandExternalMarketing
5.ManagingQuality
6.ManagingServices
7.CustomerRelationshipManagement
FrameworkofCustomerRelationshipMarketing.Relationship
throughLoyalty,LoyalcustomerLadder.RecoveryofLapsed
Customer
IntroductiontoCustomerRelationshipManagement.Definition
ofCustomerRelationshipManagement.ConceptofCustomer
InteractionManagement.ConceptofCustomerRetention.
StagesofRetentioninCustomerLifeCycle
eCRM,Theconcept,DifferencebetweenCRMandeCRM.
DimensionsofeCRM,KeyrequirementforeCRM.eCRM
tools
CRMprocess:BenefitsofCRMprocess.FourCsofCRM
process.OrganisationofCRMProcess.ImplementingCRMA
Stepbystepprocess
IntegrationofCRMwithERPsystems

Reference:
1.Cristopher.H.LovelockServicesMarketing:PrenticeHall
InternationalN.J(1996).

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2.S.M.JhaServicesMarketing.HimalayaPublishing.N.Delhi(1996).
3.HelenWoodrullServicesMarketing:McMillanofIndia,N.Delhi(1997)
4.M.J.XavierStrategicMarketing:ResponseBooks.N.Delhi(1999).
5.SubashC.JainMarketingPlanningandStrategySouthWestern
Publishing(1990)
6.J.NeolKapferrerStrategicBrandManagement:FreePress(1996)
7.AikarLeadershipBrandFreePress(2000)
8.SubrotoSengupta:BrandPositioning:TataMcGrawHillPublishing,
NewDelhi(1990)
9.GuptaP.K.,ServicesMarketing.EverestPublishingHouse(2002)
10.RaviShankar,ServicesMarketing,ExcelBook(2002)
11.ValarieA.Zeidhanul&Bitner,ServicesMarketing.TataMcGrawHill
N.Delhi,(2ndEdition)
12.VermaH.V.BrandManagement.ExcelBook(2002)

PaperOPMKT306:IndustrialMarketing
ModuleIIndustrialMarketing
1.Nature&ScopeofIndustrialmarketing
2.DifferencesbetweenIndustrial&ConsumerMarketing
3.NatureofDemandofIndustrialMarketing
4.ClassificationofIndustrialProducts
5.OrganizationalBuyerBehaviour
Structure
Process
Content
6.ChoiceCriteria
FactorsAffectingOrganizationalBuyerBehaviour
LifeCycleCosts
7.OrganizationalsalesRespo9nsibilitiesandpreparationforit
Objectives
KeyConcepts
8.SegmentationofIndustrialMarket
9.ProductDecisionandStrategies
10.IndustrialPricing
11.DistributionandChannelRelationship
12.IndustrialMarketingCommunication
13.PerformanceAppraisal
ValueEngineering
Procedure
Advantages
Phases

ModuleII:LogisticsinMarketing
14.ConceptofSupplyChainManagement,SCM
15.SCMintheGlobalEnvironment
16.TheRoleofMarketinginSCM
17.SupplyChainSalesForecasting
18.RoleofLogisticsinSCM
19.InformationSystem&SCM
20.FinancialIssuesinSCM
21.CustomerServices&SCM
22.MeasuringPerformanceinSCM
23.ManagingSCM:ManagerialandResearchImplication
References:
12.E.R.Corey,PrenticeHall:IndustrialMarketingCases&Concept
13.L.Fisher:IndustrialMarketing.BusinessBooks,London
14.F.Luthans,McGrawHill:OrganizationalBehaviour
15.GeoffreyLancaster,DavidJobber&Macmillan:Selling&Sales
management
16.CarlosFalton,JohnWiley&Sons:ValueAnalysistoIncrease
Productivity
17.LawrenceDMiles,McGrawHill:TechniquesofValueAnalysisand
Engineering
18.ChristopherBartlett&SumantraGhoshal:ManagingAcrossBorders:
TheTransnationalSolution,HarvardBusinessSchoolPress
19.DonaldJ.Bowersox:ThestrategicBenefitsLogisticsAlliances.
HarvardBusinessReview
20.SumantraGhoshal:GlobalStrategyAnOrganizingFramework,
StrategicManagementFramework
21.ManoharU.Kalwani&NarakesariNarayandas:StrategicManagement
Journal8(5)LongTermManufacturerSupplierRelationshipDthey
PayoffforSupplierFirms?JournalofMarketing59(January)
22.HavaldarK.Krishna,IndustrialMarketing.TataMcGrawHillCo.Ltd.,
N.Delhi,2002

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FINANCIALMANAGEMENT

PaperOPFM301(Minor):AccountingforManagement
ModuleIManagementAccounting
Natureobjectivesrolerelationwithotheraccounting
ChangesinFinancialPosition
FinancialStatementAnalysis
ModuleIIManagementControlSystem
BudgetaryControl&PerformanceMeasurement(includingzero
baseBudget.BalanceScorecard.BenchMarketing.Theoryof
Constraint)StandardCosting
ProfitCentreandTransferPricing
DivisionalPerformanceMeasurementandControl.
PaperOPFM302(Minor):IndianFinancialSystem
ModuleIFinancialInstitutionsofIndia
AnoverviewofIndianFinancialSystem
RegulatoryBodiesRBI,SEBI
CommercialBanks
CooperativeBanks
InsuranceCompanies
UTI&MFS
NBFCS
ModuleIIFinancialMarket&Instruments
MoneyMarketaspartofFinancialMarket
Money
CallMoney
TreasuryBill
CommercialPapers
Report
DiscountMarket
CommercialDeposits
MarketforFinancialGuarantees
CapitalMarketaspartofFinancialMarkets:Primary&
Secondary
GiltedgedSecuritiesMarket
IndustrialSecuritiesMarket&StockExchanges
Bankers&Dealers
HousingFinance
Leasing
VentureCapital
Factoring
Forfeiting
Depositaries

References:
1.TheEconomicsofMoney.Banking&FinancialMarketsFrederieS.
Mishkin.ColumbiaUniversityAddisonWesley.
2.Monetary&FinancialEconomicsJamesI.Pieree.JohnWiley&
Sons,1984
3.RaymondGoldsmith:FinancialInstitutions
4.Money.Information&Uncertainty:C.A.E.Goodhart.1989
5.TheFinancialSystem&theEconomyPrinciplesofMoney&Banking
Buston&Lombra.[SouthWesternCollegePublishing]Thomson
Learning2000
6.CommercialBankingTheManagementofRiskFraser,Gup&
KolariSouthWesternCollegePublishing.ThomsonLearning.

PaperOPFM303:FinancialEconomics
ModuleIFinancialEconomics&ManagementofFinancialServices
FinancialSystems:Introduction&Overviews
FinancialIntermediation
Role/Advantages
FinancialIntermediaries&InstitutionsNature.Function.Types
Asset&Liabilities
Structures

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Management
InterestRates
Determination
Structure
Bond
Price
Yields
InterestRates
Maturity
EconomicTrend&TheYieldCurve
ModuleIIFinancialDerivatives
Futures
Options
OtherFinancialDerivatives

PaperOPFM304:CostManagement
ModuleIAdvancedCosting
CostConceptandManagementDecisions
FullCosting,MarginalCostingandManagerialDecisionMaking
(undercertaintyanduncertainty)
StrategicCostmanagement
Activitybasedcashmanagementtargetcashing,lifecyclecosting.JIT
approachERP,TQM,valuechainanalysis.
ModuleIIWorkingCapitalManagement
ConceptsofWorkingCapitalManagement,ImportanceofWorkingCapital.
KindsofWorkingCapital,FactorsDeterminingWorkingCapital.Estimating
WorkingCapitalRequirements,managementofCashReceivable
ManagementProgramming,WorkingCapitalManagement,Integrating
WorkingCapitalandCapitalInvestmentProcesses.WorkingCapitalControl
andBankingPolicyinIndia.

PaperOPFM305:TaxManagement
ModuleIIncomeTaxLaws
Computationofincomeandcalculationoftaxunderincometaxlaw
Proceduralaspectsofassessmentandpaymentoftaxandpenalties
ModuleIITaxPlanning
ConceptofTaxPlanning
Taximplicationsofplanningindifferentcorporatedecisionareas
(CapitalStructure,LeaseVs.Purchase.Amalgamationetc.)
PaperOPFM306:ProjectManagement&Control
ModuleIProjectManagement&ControlI
Explorationandanalysisofinvestmentopportunitiesinprojects,project
viabilityappraisal
Market&Demandanalysis
Technicalanalysis
NetworkanalysisCPM,PERT,crashing,resourceallocation
ModuleIIProjectManagement&ControlII
CostofFinancingofprojects
Projectionoffinancialstatements
Socialcostbenefitanalysis
Projectappraisalfollowedbyfinancialinstitutions
HUMANRESOURCEMANAGEMENT

OPHRM301(Minor):ManagingInterpersonal&GroupProcesses
ModuleI:InterpersonalRelationships
InterpersonalCommunication
InterpersonalAwarenessandFeedback
InterpersonalInteractionProcess

ModuleII:GroupDynamics
1.GroupBehaviour
GroupDynamics&Cohesiveness
InteractivebehaviourandConflict
TeamBuilding
References:

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W.G.Bemies,EssayinInterpersonalDynamics.DorseyPress.
USA1979
D.Kolb,OrganisationalBehaviour,PreticeHall.1991
FredLuthans,OrganisationalBehaviour.McGrawHill,1985
LauriesJ.Mullins,ManagementandOrganisationalBehaviours.
WheelerPublishing,1992
OPHRM302(Minor):HumanResourceManagementandPolicy
ModuleI:ManPowerplanning
HumanResourceManagement:Overview
HumanResource.Scope,CoverageandFunctions
ManPowerPlanning
ForecastingMethods
ModuleII:SelectionandRecruitment
1.JobAnalysis,recruitment
2.Selection
3.Deployment,Redeployment
4.JobEvaluation.JobRotation.JobEnlargement
Readings:
1.E.B.Flippo,PersonnelManagement,McGrawHill
2.A.F.Sikula&J.F.McKenna.ManagementofHumanResources.
HohnWiley,1984
3.M.S.Saiyadain.HumanResourceManagement,TataMcGrawHill.F
1988
4.E.A.Ramaswamy.ManagementofHumanResources.Oxford,1999
OPHRM303:LabourEconomics
ModuleIWageTheory
1.WagetheoryunderPerfectlyCompetitiveMarkets
2.WagetheoryunderImperfectlycompetitiveMarkets
3.ElasticityofFactorSubstitution.TechnologicalProgressandIncome
distribution
4.HomeProductionandtheAllocationofTime
5.ThetheoryofSearchinLabourMarkets
ModuleIICharacteristicsofLabourinLessdevelopedCountries
1.CharacteristicsofLabourinLessDevelopedCountries
2.WorkEnvironmenthours,absenteeism,shifts,fatigue
3.Dualism
4.HarrisTodaromodel
5.FormalandInformalSectoremployment
6.ImplicitContactTheory
References:
1.HandersonandQuandt:Microeconomics
2.DavidSapsfordandZafirisT,(ed)CurrentIssuesinLabour
Economics(Macmillan),1990

OPHRM304:ManagementofIndustrialRelations
ModuleI:IndustrialRelations
1.EmergingtrendsinIndustrialRelations
2.IndustrialRelationsmachineryCollectiveBargaining.Conciliation.
Tribunals.Arbitration
3.WorkersParticipationinManagement
4.IndustrialRelations&theState
ModuleII:TradeUnionism
1.TradeUnion:EvolutionofTradeUnionmovement:inIndia:U:KUSA
and3rdWorldCountries
2.IndustrialDisputes
3.RoleofManagement&TradeUnion
4.TheoryofStrikes
References:
1.M.Marchugton.ManagingIndustrialRelations.McGrawHill,1982
2.B.R.Patil.Collectivebargining,1996
3.B.R.Virmani.Participativemanagement.VisionBooks,1988
4.C.S.VenkatRatnam.GlobalizationandChangesinIndustrial
Relations.ResponseBooks,2000

OPHRM305:Cross&GlobalHumanResourceManagement
ModuleI:TheRoleofCulture
1.HumanandCulturalVariablesinglobalorganisations
2.CrossCulturalDifferences
3.CrossculturalResearchmethodology

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4.CrossCulturalLeadership,Communication&Negotiation
ModuleII:HRMintheModernEra
1.MNCandHumanResourceManagement
2.HumanResourceManagementin21Century
3.HumanResourceManagementandTechnologicalChange
4.Technologytransferwithahumanface
OPHRM306:HumanResourceAccounting&Compensation
Management
ModuleI:HumanResourceAccounting
1.HumanResourceValuationandAccounting
2.HumanResourceaudit
3.TotalQualityManagement&HumanResourceDevelopment
4.LearningProcessinHumanResourceDevelopment
ModuleII:CompensationManagement
1.CompensationPackage
2.FringeBenefits,Incentives,RefinementPlans
3.WorkingofwageBoards,PayCommissionsetc.

SemesterIV

MARKETINGMANAGEMENT
PaperOPMKT401(Minor):Sales&RetailManagement
ModuleITheoriesofSelling&Management
1.PrinciplesofSelling
2.TheoriesofSellingStepsinPersonalSelling
3.SalesOrganisationalStructure
4.DyadicInteractionofSelling
5.SalesOrganisationalStructure
6.RelationshipofSalesDepartmentwithotherdepartments
7.SizeofSalesForce
8.MotivationofSalesForce
9.CompensationandRecruitmentofSalesForce
10.QuotasandTerritoryManagement
11.SalesForceControlSystem
12.EMarketing
13.Franchising
ConceptsofFranchising
TypesofFranchising
ModesofOperation
StepsinsettingupaFranchiseeOrganisation
14.PhysicalDistribution
ObjectiveofPhysicalDistribution
Importanceofwarehousingandtransportation
DistributionPlanningPrinciples
DesigningaDistributionSystem
15.MarketingChannels
StrategiesofDistribution
RoleofChannelMembers
TypesofRetailing
ChannelRelationship

ModuleIIRetailManagement
1.IntroductiontoretailingTheRetailEnvironment.Theretaildefinition.
Theoryofretailing,RetailingandMarketing.Typesofformatretailing
2.Themanagementofserviceandqualityinretailing
3.Theretailmarketingmix:TheProduct,RetailPricing.Retail
Promotion.PlaceSupplyChainManagement
4.MerchandiseManagement,Theconcept,Methodsofplanningand
calculatinginventorylevels,Merchandiserskillsandprofile.Range

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Planning,Merchandiseassortmentandsupport.Negotiatingthe
purchase.
5.Retaillocationstrategiesanddecisions
6.Themanagementofretailbrands
7.TheapplicationsofITtoretailmarketing,thegrowingroleofITin
retailingITforcompetitiveadvantage,capturingdataatthepointof
sale,databasemarketing,dataminingandbusinessintelligence,
electronicretailing
8.Internationalretailing,Internationalretailstructures,motivesand
reasonsforinternationalretailing,marketentrymethods,development
ofinternationalretailing.
References:
1.RechardR.Still,Edward.W.CundiffandA.P.Covoni,Sales
Management,PrenticeHallofIndia,N.Delhi(2000).
2.E.L.Ansary(jtauthor),DistributionManagement.PrenticeHallofIndia
N.Delhi(2000).
3.Anderson,R.ProfessionalSalesmanagementCliffs,NewJersey,
PrenticeHallInc,1992
4.Buskirk.R.HandStanton,WJManagementofSalesForce.
Homewoodlllionois,RichardD.Irwin,1983
5.Dalymple,D.J.SalesManagement,Concepts&Cases,NewYorki,
JohnWiley,1989
6.Stanton.WilliamJ,etc.ManagementofaSalesForceChicago,Irwin,
1995.
7.GilbertDavid,RetailManagement,F.T&PrenticeHall
8.FreathyPaul,TheRetailingBook,F.T.&PrenticeHall
9.Evans,B.&Berman,RetailManagement:TheStrategicFocus,
PrenticeHallIndia

PaperOPMKT402(Minor):MarketResearch&Assessment
ModuleISamplingTechniques
1.SamplingTechniques
SimpleRandomSamplingwithReplacement&withoutReplacement
StratifiedRandomSampling
Samplesizedetermination
Estimationofdifferentparametersandtheirstandarderror
Differentcasesonsamplesurveyinthecontextofmarketing
2.Scales&MeasurementinMarketing&Analysis
ApproachesinasurveyrelevantforMarketAssessment
Differenttypesofscaling
DatacollectionMethods
VariabilityMethod:OrderedCategorySorting,RatingMethod.Ranking
Method,PairedComparison(ThurstoneScaleV)
QuantitativeJudgmentMethod:DirectJudgementMethod,Fractionation,
ConstantSum
3.ToolsuseforMarketAssessment
ClusterAnalysis,FactorAnalysis,DiscriminateAnalysis&Conjoint
Analysis
ModuleII:MarketShare&NewProductDecisionTheories
4.MarketShare
ZeroorderMethod:EhrenbergModel
MarkovModel:MarkovProcess,TransitionProbabilityMatrix,
PredictionofMarketShare,BrandPreferences
Models:ProductclassSalesModel.MarketShareModelinatwo
BrandMarket,AttractionModels:
MultiplicativeCompetitiveinteractionModel(MCI)
MultinomialLogitModel(MNI)
ParfillCollinsModel
ConsumerBrandPreferenceModel
Differentapproachestostudytheconsumerbrandpreference&
associatedpurchasebehaviour
MeasurementofBrandpreferences
5.SERVQUAL
Methodandcriticism
6.NewProductDecisionTheory:
Baysianapproachinthecontextoflaunchingofnewproduct
7.FirstPurchaseDiffusionModelofNewProduct
InnovativeDiffusionModel:Fourt&WoodlockModel
ImitativeDiffusionModel:MansfieldModel,Fisher&PryModel,

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TecceModel
RogersModelforclassification&FirstPurchaseconsumers
BasModel:DerivationoftheModel.Implicationoftheparameters&
problemsofEstimation

PaperOPMKT403:MarketForecastingTechniques
ModuleITrends&Forecast
1.TrendsandForecasts
Linear
Quadratic
Exponential
ModifiedExponential
Gompertz
LogLinear
2.MovingAverageModels
ExponentialSmoothingMethods(Single,Double)
AdaptiveResponseRate
HoltsTrendSmoothing(Single)
SeasonalModels(HorizontalSeasonal,AdaptiveTrendSeasonal.
MultiplicativetrendSeasonal)
ModuleII:BoxJenkinsModels&otherforecastingtechniques
3.BoxJenkinsModels
4.SpecialTechniquesinForecasting
LumpDemand
CumulativeSumTechniques
AllTimeRequirements
FastDroppingForecasts

References:
1.Makridakis:MarketForecasting
2.Makridakis&Wheelwright:InteractiveForecasting
3.Fyndick&Rubenfield:EconometricForecasting&ModelBuilding

PaperOPMKT404:AdvertisingManagement(II)&SalesPromotion
(II)
ModuleIAdvertisingManagementII
AdvertisingAgencyanditsworkingCreative,Account
ServicingandMedia
TheoriesofAdvertising&Research
MessageStrategyAttentionandComprehension.
UnderstandingBenefitsBasedAttitudes.AssociatingFelling
withBrand.GroupInsurance.WordofMouthAdvertising
CreativeStrategyArtofCopyWriting.ArtandCopy.Art
Direction.ElementsofDesign.CopyTestingandDiagnosis.
ProductionandImplementation.MakingaCreativeBrief.
GlobalAdvertising
AdvertisingforSmallBusiness
BusinesstoBusinessAdvertising

ModuleIISalesPromotionII:IntegratedPromotion&Public
Relation
1.IntegratedPromotion:Introduction.DesigninganIntegratedPromotion
Strategy.ImplementationandControl
2.Identifying&DescribingPublics
3.Scope&roleofPublicRelations
4.Persuasion&TheoryofCommunication
5.CorporatePublicRelationsDefinition.Scope.Objectives&
Strategies
6.CorporateImage&PublicRelations
7.PublicRelations&Marketing
8.PublicRelations&Media
9.EthicsandLawsinPublicRelations
10.ProblemSolvingStrategiesinPublicRelations
11.EvaluatingPublicRelations
References:
1.JulianCummins:SalesPromotion.UniversalPublications,NewDelhi
2.AilloniandCharas,Dan,Promotion:AGuidetoEffectivePromotional
Planning.StrategiesandExecutions,NewYork,JohnWiley,1984
3.Blattberg.RobertCandScott.ANeslipSalesPromotion:Concept,

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MethodsandStrategies.EnglewoodCliffs.NewJersey.PrenticeHall
Inc.1990
4.Schaltx,DonEandWilliam.ARobinson,SalesPromotion
Management.Chicago.CrainBooks,1982
5.Ulanoff.StanleyMHandbookofSalesPromotion.NewYork.McGraw
Hill,1985
6.BahlSushil.MakingP.R.WorkWheelerPublishing1997
7.NewSom.Turk.Kruckebergy.ThisisP.R.Wordsworth.Thomson
Learning2000(7thEdition)
8.BlackSam.PublicRelations
9.ChaudhuriArun.ITCVs.BATWheelerPublishing,1998
FINANCIALMANAGEMENT

PaperOPFM401(Minor):FinancialManagement
ModuleIFinancialDecisionAnalysis
FundamentalValuationConcept
CapitalBudgeting
RiskAnalysisofCapitalInvestments
CapitalStructure(Leverage&CostofCapital)andDividend
Policies.
ModuleIIStrategicFinance
CoreCompetence.Diversification
BPO
GlobalFinancingandGlobalDisclosure
FinancialManagementofSickUnits
CorporateRestructuring
PaperOPFM402(Minor):InvestmentManagement
ModuleIInvestmentEnvironment
Stockmarket
NewIssuemarket
InvestmentCompanies
MarketIndexes
CreditRating
ModuleIISecurityAnalysis
FundamentalAnalysis
TechnicalAnalysis
EfficientMarketTheory

PaperOPFM403:InternationalFinance
ModuleIInternationalFinanceI
TheForeignExchangeMarket
Introduction
SpotandForwardMarkets
ForwardPremium
AtypicalForeignExchangeTransaction
TriangularArbitrage
CentralBanksandExchangeRateRegimes
Fixedvs.Floatingexchangeratesregimes
Indiasexchangerateregimesovertheyears
ThePurchasingPowerParityprinciple
TheCoveredInterestParityprinciple
Investingonacoveredbasis
Thecoveredinterestparitycondition
Deviationsfromcoveredinterestparity(Transactioncost,costofgathering
andprocessinginformation,governmentinterventionandregulationfinancial
constraintsandcapitalmarketimperfections,noncomparabilityofassets)
PoliticalrisksandInternationalmoneymarkets
Testingforcoveredinterestparity
ModuleIIInternationalFinanceII
Anintroductiontounitrootandcointegration
Theconceptsofstationarity
Theconceptofunitroot
Testingforunitroots(TheDickey&FullerTests)
GrangerCausality
Money:Role&FunctionsofMoneyEvaluationofClassical
Dichotomy
InterestRates&IssuesInvolved
CriticalOverviewofIndianBankingSystem(includingReserve

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BankofIndia)
NonBankingFinancialIntermediaries
InternationalMonetarySystem:ItsImpactonIndianMoney&
CapitalMarket
MoneyCapital
Theoreticalissuesofperfectcapitalmarket
Rationalallocationofcapitalinuncertainworld

PaperOPFM404:PortfolioManagement
ModuleIBondAnalysisandManagement
BondValuation
YTM
BondAttributes
BondPricingTheorems
Convexity
Duration
Immunization

ModuleIIPortfolioManagement
RiskandReturn
Markowitz:PortfolioSelectionModel
Sharpe:SingleIndexModel
CAPM
APT
PortfolioInvestmentProcess
InvestmentTimingandPortfolioPerformanceEvaluation&
Revision.
References:
1.I.M.PandeyFinancialManagement
2.PrasannaChandraFinancialManagement
ProjectManagement
3.Bnearly&MyresPrinciplesofCorporateFinance
4.H.T.SpiroFinancefornonfinancialManager
5.AlanShapiroMultinationalFinancialManagement
6.JackClarkFrancisInvestmentAnalysis&management
7.Bhalla&TutejaInvestmentManagement
8.BrighamFundamentalsofFinancialManagement
9.KhanIndianFinancialSystem
10.B.BanerjeeFinancialManagement
11.Jordon&FisherInvestment
12.AlexanderBaily&Sharpe:Investment
13.HorngrenCharlesPrinciplesofFinancialManagementAccounts
14.R.D.KaplanAdvancedManagementAccounting
15.AllanUpchurchAdvancedCostAccounting
16.B.BanerjeeCostAccounting
17.AsishBhattacharyaCostAccounting
18.JawaharlalManagerialAccounting
19.V.K.SinghaniaIndiaIncomeTax
20.V.K.SinghaniaTaxPlanning
21.L.M.BholeFinancialInstitutesandMarkets
22.Khan&JainFinancialManagement
23.AvadhaniMarketingofFinancialServicesandMarkets
24.C.HullDerivatives

HUMANRESOURCEMANAGEMENT

OPHRM401(Minor):HumanResourceDevelopment
ModuleI:DevelopmentandTraining
1.HumanResourceDevelopment
2.DesigningTrainingProgramme
3.TrainingMethodsandTechniques
4.EvaluationofTrainingProgramme
ModuleII:EvaluationandAppraisal
1.PerformanceAppraisal
2.AppraisalInstruments
3.CareerPlanningandSuccessionPlanning
4.ManagingDiversity
Readings:
1.K.K.Chaudhuri.PersonnelmanagementforExecutives.Hemalaya

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PublishingHouse,1998
2.MadhukarShukla.Competingthroughknowledge,responseBooks,
1997

OPHRM402(Minor):HumanResourceCounsellingandDiscipline
ModuleI:Counselling
1.CounsellingPrinciples
2.MethodsandSkills
ModuleII:DisciplinaryActivities
1.DisciplineinIndustry
2.PositiveandNegativeDiscipline
References:
1.C.S.VenkatRatnamandB.K.Srivastav.PersonnelManagementand
IndustrialRelations.S.Chand&Sons.1999
2.MadhurendraK.Verma.NurturingChangeThroughYourHuman
Assets.ResponseBooks,2000

OPHRM403:LegalFrameworkGoverningHumanRelations
ModuleI:IndustrialLaw
1.IndustrialRelationsOverviews
2.IndustrialDisputeAct.
3.FactoriesAct.
4.LawsrelatingtoWorkmenscompensation
5.EnvironmentalLaws
ModuleII:LabourWelfareMeasures
1.PaymentofWagesAct.
2.MinimumWagesAct.
3.PaymentofBonusAct.
4.EqualRemunerationAct.
5.ProvidentFund,Gratuity,MaternityRelief
References:
1.S.L.Agarwal.LabourRelationsLawinIndia.Macmillan,1980
2.P.L.Malik.IndustrialLaw.LuckknowEasternBook,1999
3.O.P.Malhotra.TheLawofIndustrialDisputes.Tripathi,1973
4.S.C.Srivastava.IndustrialRelationsandLabourLaw.Vikas,1994
5.S.D.Punckar,Deodhar&Sankaran.LabourWelfare,tradeUnionism
andIndustrialRelations.Himalaya,1990
6.S.C.Saxena.LabourProblems&SocialWelfare

OPHRM404:IndustrialPsychology
ModuleI:IndustrialPsychology
2.PsychologyofTradeUnionism
3.WorkingConditionsergonomics
4.Counseling
ModuleII:IndustrialSociology
1.Nature&ScopeofIndustrialSociology
2.Industry&Society
3.Industry&Community
4.IndustrialSocialStratification
5.Industrial&Family
6.Industrialism&SocialChange
References:
1.KenithDavis.HumanBehaviouratWork.McGrawHill,1981
2.P.MerseyandK.Blanchand.ManagementofOB.PrenticeHall,1985
3.S.N.Srinivasan,CultureandSociety.

ProjectWork(Dissertation)100

SeminarPresentation&VivaVoce100(50+50)

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