CutressaM.

Williams
11August2015

HW425:Health&WellnessProgrammingDesign&Administration
FinalProject

KaplanUniversity

PartI.
As a black woman, I am fully able to identify with and emphatically relate to issues
affecting our overall health. In addition, also factoring in the southern hospitality
aspects andexpectationsof living in the south,manypreventable diseasesplagueour
community. According to 2014 U.S. Census data, just shy of 43% of the metro
Birmingham Alabama population is black, with more than half of this number being
females (Williams, 2015).Manyof these womenare headsof their households, withat
least 2 children and despite working fulltime, are insufficiently able to fully provide
stablefinancialsupportfortheirfamilies.Thefoodthatisconsumedisoftennotthebest
quality, due to the high cost of groceries, as they have to considerallthe otherbasic
needs of life which must be also be addressed. The United States has the highest
percentage of obese peoplein theworld.Alabama,with24.5percentofadultsobese,is
amongthe top seven statesin the nation.Alabamahas an additional37.2percentwho
are overweight(Obesity andOverweightinAlabama,2003).Withthesefactsinmind,it
is imperative that a program which focuses on taking offensive actions to keepOnes
healthand/or regain and keepthe healthvitaltoafulland abundantlife.Withinstances
of obesity and overweightness, other issues evolve, including, but not limited to
diabetes,multiplecasesofheartdiseaseandcertaincancers.
Themissionof
Eating for Lifeis simple, to share thesimpletruthsabout nutritionand
how the food we eat helpsourbodies bethe best they can be, by nourishing our cells
sufficiently.
Eating for Life
:Properlycombinedandwelltimeeatingprinciples
,seeksto

share vital informationabouttheimportance forproper food combininganditsresulting

effectsonhealthandqualityoflife(Williams,2015).
The main foundational goals of the program are educational: 1. to aggressivelyteach
those whose health is deteriorating, how to quickly correct the issue 2. to share
offensive strategies for those whose health is good, to continue keeping it thus and
improvingitmore.
EatingforLifes
Purpose

GOAL
Prevention

OBJECTIVE

ACTION(s)

The saying goes that an

ounce of prevention is
worth a pound ofcure.Itis
always
better
when
offensive measures are
taken to bevigilanttokeep
thehealthOnehasalready
been blessed with. It
avoids
tons
of
unnecessary stress, costs
anddiscomforts.

Begin in elementary
schools
teaching
children
about
proper nutrition
how the body using
food to keep us
strongandhealthy.
Work with primary
care physicians to
help educate their
patients about the
benefits
of
preventive annual
care to maintain
theirgoodhealth

Reclaim&Keep

Toaggressivelyhelpthose
who are actively suffering
to get their health back
ANDto keepitapriorityso
they can be once again
strong and on the road to
abundantliving

Work with specialty

physicians who are
actively
treating
patients for various
diseases andteach
them
about
aggressive methods
they can utilize to
regain and maintain

theirhealth
Create partnerships
with fitness facilities
to offer nutritional
coaching
&
counseling to their
clients

The main stakeholders of the program are the participants themselves. Because it is
their health that is on the line, they will be the most interested in the success of the
programand their resultingefforts.One persons health isnotsingularly focused.Each
individualis a partofmanyunitswhichdependedupontheirstronglinkbeingactivein
the chain. For example, families are composed of individuals. When one individual in
the family unit is broken, another member must also break chainin order tocarefor
them. That action has a ripple effect. Both (or more) individuals are thus not able to
contribute elsewhere atthetime, for examplework orschoolandtheirlackofpresence
must be otherwise compensated, more so in a workrelated, rather than educational
environment. That/those individuals employers now are at a disadvantage: 1. no
present contributory worker 2. potentially rising costs of healthcare due to illness of a
group member. The ripples can potentially reach even farther, as far as affecting the
livelihoods of strangers, as they pay taxes which could potentially be used to support
unhealthy individuals. Each human being hasamoral obligationand responsibility to
maintain and/or regain (as soon as possible) their health, inorder to be a positive and
contributorymemberofsociety.
EatingforLife
Budget(sampleonly,monthly):

 Salaries:$5,000(measDirectorandInstructor)
Administrative supplies: books, stationery, writing instruments, etc for making
teachingmaterialsavailable$1,000
Technology:computer&software(onetime)$2500,internetcharges($29.95),IT
Support($49.95)
Food Supplies: after lessons, we will eat proper combinations of foods that we
learnedabout($1,000$2,000)
Marketing:spreadingthewordaboutourservices($500)(Williams,2015).
With the potential of a dramatic and large impact for such a small budget, many
potential funding opportunities are available to
Eating for Life.
The Department of
Health and HumanServicesmaintains a Preventionand Public Health FundReporting
Database (2015) of available funding opportunities for programs such as ours.
Regrettably, there arenopresent funds availablehowever,beingdiligenttowatchthe
siteandontopofopportunitieswhenavailablewillbeimperativeforus.
Animportant component ofthe programwillbeevaluatingitseffectiveness, throughout
and at the end of a cycle of programming. Because our goal is long term,preventive
andcorrective, itisimperativethatparticipantsareassessedinthebeginningandatthe
endof the cycle, naturally, but alsoin themidstoftheprogramme.Itwouldbeashame
to get to the end of a round of education and coaching, only to find out had certain
issues and questionsbeen addressedandtweaked earlieronthatamuchdifferentand
morepositiveexperiencecouldhaveoccurred.
SampleEvaluationQuestions

Pre:Inyourownwords,beingasdescriptiveaspossible,describeyourhealth.
Interim:Howeasilyareyouabletoincorporatetherecommendedchangesintoyour
currentlifestyle?
Post:PermanentLearningissealedbycreatingpositivehabitswhicharetaughttoand
sharedwithothersthestudentbecomingtheteacher.Whichtruthsimpactedyouthe
mostsignificantly,thatyousimplymustsharewithothersyoucareabout?
Because of the longterm and positive effects of
Eating for Life,
because everyone
must eat to live, its sustainability and duplication have high probability of thriving.
Sharing the documentation of successes and corrections made in our Birmingham
Alabama pilot program will provide a blueprint for health for many other cities, states
andevencompaniestofollowandachieveuntoldsuccess.

PartII.
SkyHighWellnessInitiative(SHWI)
Although the term workplace wellness is relatively new, the focus of wellness in the
workplace has been of concern for decades, especially since the publication of
The
Jungle by Upton Sinclair in early 1906, which exposed the deplorable conditions of
working conditions in many industrialized areas.
A workplace health program is a
health promotion activity or organizationwide policy designed to support healthy
behaviors and improve healthoutcomes whileatwork(WellnessatWork,CDC,2015).
Theconceptofworkplacewellnessisintelligent foremployers.Itistotheiradvantageto
provide a safe and healthy work environmentto keepthosehealthy, whose jobitis to
keepthe companyprofitable. Investing inthewhole person healthofemployeesinan
investmentforgreatersuccessforcompanies.
Thesystematicprocessofbuildingaworkplacehealthpromotionprogram
emphasizesfourmainsteps:
1. an
assessment
todefineemployeehealthrisksandconcernsanddescribe
currenthealthpromotionactivities,capacityandneeds
2. A
planning

processtodevelopthecomponentsofaworkplacehealth
programsincludinggoaldeterminationselectingpriorityinterventionsand
buildinganorganizationalinfrastructure

3. Program

implementation

involvingallthestepsneededtoputhealthpromotion
strategiesandinterventionsintoplaceandmakingthemavailableto
employees
4. An
evaluation
ofeffortstosystematicallyinvestigatethemerit(e.g.,quality),
worth(e.g.,effectiveness),andsignificance(e.g.,importance)ofanorganized
healthpromotionaction/activity(WorkplaceHealthModel,CDC,2013).
TheSkyHigh Wellness Initiative(SHWI) will seek tobuild on the foundationsofthese4
pillarsto increasethelikelihoodofsuccessfor aviationcrew members. Becauseof the
unique and often predictable schedules of aviation professionals,aninvestment in the
completehealth ofthose chargedwithprovidingsafetransportationtosomanyisvitally
important and wise on the part of airlines companies.Individually, each pilot and flight
attendantmust be sure toexercise what we always caution others todoeverytimewe
work:toputourownoxygenmasksonfirst.
There could be multiple reasons for flight delays and detours weather, mechanical
issues, illness of crew members or cabin guests, etc. Each of these issues andmore
can alter or completely change plans, depending on the course and needs of the
remainder of the day. No time, but more likely, no healthful options for food may be
present and the undercurrent of stress andpressure canmakeforanenvironmentwith
potentially negative health consequences. The necessity of proper nutrition and
wellness forflightcrewsisessentialtotheorganizationsandcommunitiesbeingserved,
equally.WhentheOneschargedwithsafetyaresafeandhealthy,everyoneWINS!

The Mission of the SkyHigh Wellness Initiative (SHWI) is to be provided resources to

help flight crewsbemore proactive about their health, especially asisrelatedtoproper
nutrition. SHWI will provideideas andtipsforpreparingandbringingalonghealthyfood
optionsthatcanbeconsumedwhileworking(ifnecessary),toavoidthedesperationto
purchase expensive junk, which is ineffective at providing proper nutrition, and thus
mental and physical strength to be at their peak for safe flying. The goals, objectives
and resulting recommended actions all work together to help flight crewsbethemost
physicallyandmentallyastute,astheycanbe.

GOALS

OBJECTIVES

ACTION(S)

Easy,Inexpensiveyet
NutritiousMealOptions

Ensureoptionsfor
ResourcesforFood:
preparationandstorageof
www.gopicnic.com
foodisNOTprohibitive:
www.personaltrainerfood.c
shelfstableandeasily
om
readywithminimaleffort
Nutribullet
(machine)for
makingbreakfast
smoothies,etc.

PhysicallyStrongFlight
Crews

Educateonbenefitsof
Recommendationofsmall,
smallactionscreatingBIG easyandcomplementary
IMPACTforphysical
stepsforfitnessonaircraft:
fitness
bends/twists(in
galleyarea)
ab/buttockretract
andrelease(while
sittinginjumpseat
and/orstandingin
galleyarea)
armpulls&curls
(whilesittingand/or
standing)
kneelifts(while
sittingand/or
standing)

MentallyStrongFlight
Crews

MentalAcuity

MiniVacationsseeing
Onesselfvisitingand
relaxingintheirideal
vacationspotandthen
Actuallyusingtheirflight
benefitstogo&ENJOY!

A variety of mediums will be used to communicate with crews about SHWI and its
purposes. Due to the complex and diverse nature of our industry and the resulting
scheduling needs, it would prove impossible to get many people together for an in
person meeting. Assimilating the information through current company channels will
prove the best and mosteconomicaluseoftimeandresources.Becausewewoulduse
the existing channelsalready in place, it would almost completelyalleviatethe needfor
an extensive budget. The expenses I foresee presently would be for prizes and
incentives. Because the wellness of employees is a direct benefit and thus an
investment to our company, it is hopeful that utilization of current resources wouldbe
allowed and thus negate the need to request funding foradditional systems. Because
SHWI seeks to serve as a resource for wellness, wewillshareideas,strategies and
recommendations via electronic means: our current company intranet, internal social
media platform and direct, via poster, in crew rooms at every base of operation. The
company would see the benefit of being SHWIs benefactor and biggest supporter
because when crews are available, it proves direct impact on company financials.
Activity, which isproduced whencrewsmakeflights,produces increaseandprofitability
fortheoverallcorporation.

Because our goalis tobeaninformationalresource,theprocessforimplementationwill

not be cumbersome. Beingabletoutilizeexistingsystemsthatarealreadyreachingour
desired audience are readily available. Because human beings are more than merely
physical bodies, butspiritualbeings, functioningmentally and intellectually,we wantto
ensure that we are coveringthehealth ofthe wholebeing, for
total Wellness
.The first
steps will be to submit the request for support of SHWI to those whose decision will
influence our ability to be able to utilize business systems to share the information.A
proposal outlining the benefits already discussed, along with a plan to protect the
companysinvestments(intheirpeoplethecrews).
Memo
To:COOandVicePresidentsofInflight,HumanResourcesandPlanning
From:InflightWellnessCommittee
RE:ProgrammeforWorkplaceWellness
TheSkyHighWellnessInitiative
DearCorporateExecutives,
As current crew members, we accept andunderstandthe privilegeofbeing the
face of our company. With this privilege comes great responsibility to our
guests, first, to provide them safe and enjoyablepassagetoourselves and our
families, to do our best everyday we work to ensure we are providing a good
living for them and to
our
company, to ensure we create success, not onlyfor
ourselves, but for all of us. In order for us (as crew members) to continue
functioning at our peaklevels,itis imperative that we do all wecan tokeep our

current health as strong as it can be. In light of this fact, an Inflight Wellness
Committee wasformedtoproposeaworkplacewellnessinitiativetohelpachieve
these goals. The SkyHigh WellnessInitiativeorSHWIneeds your supportto be
the ultimate resource for us to share the wisdom of how to effectively maintain
our healthand sanity whilewe dowhatwe do well, forallof us.Weareseeking
permission and support toutilizeourexistingmediastudiotorecordcommercials
and informational videos that will be housedonourintranet forcrews and other
companyemployeestoaccessontheirleisuretime.Additionally,wewouldliketo
request a smallstipend of$5000 to investmentin some oftheresources wewill
berecommending,sowecanbothdemonstratethemandofferthemasincentive
prizesforthosewhoquicklyandactivelyparticipateintheSHWIefforts.
Breakdownofmonies:
NutriBulletblendersX5=$1000($200each)
Gift Certificate: GoPicnic.com (shelfstable food) X 10 = $1000($100per
GC)
Gift Certificate: PersonalTrainerfood.com (preportioned, healthy prepared
meals)X10=$2000($200perGC)
Gift Certificate: Amazon.com (Fit for Life book main resource for
program)X25=$500($20perGC)
$500 miscellaneous expenses for printing, art work, replenishing of
materials,etc.

With your permission, the committee isreadytopresent a formalproposal, fully

outlining all the details and benefits of those programme and why it is a wise
investment
forourcompanysprofitability.
Thankyoukindlyforyourvaluabletimeandattentiontoourrequest.
Sincerely,
InflightWellnessCommitteerepresenting
TheSkyHighWellnessInitiative
When the goals and objectives for the program are shared, the participation and
resulting effectswillbeimmediate.Crew memberswill behappy tohavereadyaccess
to qualityresourcesto providethem withtoolsandinformationtokeepthemstrongand
healthy. Understanding the companys goodwilland investmentin our complete health
will be clarified, therefore making it more attractive and enticing to listen to and really
hearandheedthewisdombeingshared.
Because SHWI is almost completely information based, its sustainability is easily
duplicable if the committee membersshouldrotateout of theirpositions. Theoutlineis
clearand annual checkins andincentiveswill help keep thepositives oftheinitiativein
forefrontofpeoplesminds.

References

Obesity and Overweight in Alabama. (2003). Alabama Department of Public Health.

Fact

Sheet.

Information

retrieved

from

http://www.adph.org/administration/obesityfactsheet.pdf

Prevention and Public Health Fund Reporting Database. (2015). U.S. Department of
HealthandHumanServices.Informationretrievedfrom
http://www.hhs.gov/open/prevention/announcements.html

Wellness at Work. (2015). Centers for Disease Control and Prevention. Information
retrievedfrom
http://www.cdc.gov/features/WorkingWellness/index.html

Williams,CutressaM.(2015).Units2and4AssignmentsforHW425.

Workplace Health Model. (2013). Centers for Disease Control and Prevention.
Information

retrieved

http://www.cdc.gov/workplacehealthpromotion/model/index.html

from