ScottPetty

SubmittedtoProfessorBillington
COMM1020ONL
Speech3:AppliedSpeechwithPowerPointandQ&ASessions
03/12/2016
Applied Speech: Audience Assessment
Specific Goal:
My audience will understand why sustainability is important for a companys
viability.
Application:
I would present this to one of my business classes.
Ethos: Primary Ethos: I am taking managerial accounting and other business related classes.
Secondary Ethos: I will cite 3 references out loud in my speech.
Audience Assessment: My audience will likely have some knowledge of this topic.
Adaptation to Audience: I will use explanation to verbalize the important facts and also visual aid
of the power point.
Pattern of Organization: I will be explaining the topic as a lecture to my class.
Why choose sustainability?
Introduction:
Hook:cleanerbusinessmethodscanbenefitacompanyandeverythingaroundit.
II.Ethos:IamcurrentlylearningaboutthisinaclassIamtaking.
III.Thesis:Becomingsustainablecanimpactacompanysoutlook,aswellasbenefitthesocietyandenvironmentthat
surroundsit.
IV. Preview:
1. First: what is sustainability?
2. Second: Why is it important to a business?
3. Third: Why is it important for our society/planet?

Transition: First I would like to explain what sustainability is.

Body:
I.

What is sustainability?
A.

Whatdoesitrepresentinourpersonallives?

i. Livingwithinournaturalsystemsmeans.
ii. Notjeopardizingfuturegenerations.

B.

SamebasicideaforbusinessasdescribedbyenvironmentaljournalistRachelEngland.
i. Focusingonbusinessgrowthaswellastheenvironment.
ii. Obtainingimportantresultsthroughsustainability.

Transition: I would now like to explain the benefits from a business perspective.

II.

Why is it important for a business?

A.

DinaSpectorismanagingeditorforbusinessinsiderandlistsreasonswhyitisimportantforacompanyto
becomesustainable.
i. Saveoncostsbybeingenergyefficient/reducingwaste.
ii. Benefitssuchastaxincentives.

B.

Therearealsoimportantintangiblereasons.
i. Increasedemployee/customersatisfaction.
ii. Productinnovationbydiscoveringnewmethods.

Transition: Next I would like to explain the benefits to society and the environment.
III.

Why is it important for us and our environment?

A.

PhillipSutton,thedirectorofgreeninnovations,listssomeimportantenvironmentalfactors.
i. Plant/animallandconservation.
ii. Reducedwater/aircontamination.

B.

Therearealsoimportanteffectsforhumans.
i.

Livingnearlessairpollution.

ii.

Effectonouroverallwellbeing.

Conclusion:
Finally, to look back at some of the important things discussed. Sustainability is looking at
business and life from a holistic viewpoint, and not doing anything to put future generations, or
ourselves, at a disadvantage. Doing things this way can have real benefits to businesses and to
life in general. Many businesses are already doing this and it is having a big impact, hopefully all
manufacturers will have this mindset in the future.

Works Cited
England, Rachel. "What Does It Mean to Be a Sustainable Business?" The Times. Times Newspapers Limited,
15 Nov. 2011. Web. 19 Mar. 2016. <
http://www.thetimes.co.uk/tto/public/greengrowth/article3227202.ece>
Spector, Dina. "10 More Reasons Companies Should Care About Sustainability." Business Insider. Business
Insider, Inc, 01 Mar. 2012. Web. 19 Mar. 2016. <http://www.businessinsider.com/the-top-10-benefits-ofconvincing-your-company-to-care-about-sustainability-2012-3>
Sutton, Philip. "A Perspective on Environmental Sustainability."SpringerReference (2004): n. pag. Web. 20 Mar.
2016. <http://www.green-innovations.asn.au/A-Perspective-on-Environmental-Sustainability.pdf>.
"The Business of Sustainability: McKinsey Global Survey Results." McKinsey & Company. N.p., n.d. Web. 21
Mar. 2016. <http://www.mckinsey.com/business-functions/sustainability-and-resource-productivity/ourinsights/the-business-of-sustainability-mckinsey-global-survey-results>.
Q&A
You may be wondering, what is an example of a business that is sustainable? xerox
You also may be wondering; how many businesses are currently sustainable? Mckinsey Global
survey results, 57 percent are sustainable.