Allama Iqbal Open University

Subject Title:
Business Research

Presented By:
Adeel Ahmad
Presented To:
Mr.Farooq Qaisar
Title
• The manager researcher relationship in
a business research project.
Learning Objective
• Definition of Research
• Why Study Research?
• Different Styles of Research
• What is Good Research?
• The Manager-Researcher Relationship
• Manager-Researcher Conflicts
• Internal vs. External Researchers
• Types of Studies Used to do Research
Definition of Research

• Research is the
organized and
systematic inquiry
or investigation which
provides information
for solving a problem
or finding answers to
a complex issue.
What is business research?

• Research provides the needed

information that guides managers to
make informed decisions to
successfully deal with problems.
Why Managers need Better Information

• Global and domestic competition is more

vigorous
• For problem solving
• For decision making
• For Planning
• For controling
The Value of Acquiring Skills
• To gather more information before
selecting a course of action
• To do a high-level research study
• To understand research design
• To evaluate and resolve a current
management dilemma
• To establish a career as a research
specialist
Different Styles of Research
• 1.Applied research
• Is to solve a current problem faced by the
manager in the work setting, demanding a timely
solution.
• 2.Basic research (fundamental, pure)
• Is to generate a body of knowledge by trying to
comprehend how certain problems that occur in
organizations can be solved.
• The findings of such research contribute to the
building of knowledge in the various functional
areas of business.
The Research Cycle
• The Research Cycle
• QUESTIONING
• PLANNING
• GATHERING
• SORTING & SIFTING
• SYNTHESIZING
• EVALUATING
• REPORTING*
What is Good Research?
• Conforms to the characteristics of the scientific
method
– Purpose clearly defined
– Research process detailed
– Research design thoroughly planned
– High ethical standards applied
– Limitations frankly revealed
– Adequate analysis for decision-maker’s needs
– Findings presented unambiguously
– Conclusions justified
– Researcher’s experience reflected
Why Managers should Know Research?

• facilitates good decision making

• become discriminating about research
findings
• prevent vested interests
• educates to share pertinent and relevant
information with researcher
The Manager-Researcher Relationship

• Manager’s obligations
– Specify problems
– Provide adequate background information
– Access to company information gatekeepers
• Researcher’s obligations
– Develop a creative research design
– Provide answers to important business
questions
Internal vs. External Researchers
• External Researchers
– Advantages:
• Divergent and Convergent thinking
• Experience from several situations in different types of
organizations
• Usually, external researchers have better technical training
– Disadvantages:
• Takes time to know and understand the organizational
system
• Rapport and cooperation from staff not easy
• Not available for evaluation after implementation
• Costs money
Types of Studies Used to do Research

• Reporting Study
– Provides an account or simulation of some
data or generate some statistics
• Research design does not have to be complex and
require inferences for a project to be called
research.
• Purists do not qualify this as research; some
authors consider investigative reporting as a
candidate for being called research.
Practical Study
• Ibrahim Fibers Limited is situated at Ibrahim
Centre,15 club Road Faislaabad.Ibrahim Fibers
Limited is a Pakistan-based company. The
principal business of the Company is
manufacture and sale of polyester staple fiber
(PSF) and yarn. The Company’s textile product
range includes Clock Tower Brand, A.A. Brand
and Gold Star Brand. The Company’s
manufacturing units are located at Faisalabad in
the Province of Punjab.
Questionnaire
Q.
Why manager should follow subjective approach while dealing with
researcher?
Ans.
Because we are proffessional we faces only as solution of particular
approach.

Q.
What are the obligation of managers in research work?
Ans.
Specify problems Provide adequate background information Access to
company information gatekeepers
Questionnaire
Q.
What are the obligation of Researcher in research work?
Ans.
Develop a creative research design Provide answers to important
business questions

Q.
Why manager needs to develop good relation with researcher?
Ans.
Because they are working for common goal and manager has to learn
the methodology of research.He has to learn new trends and
procedures from researcher so they should develop goal relation.