Criteria

Beginning (1)

Developing (2)

Accomplished (3)

Exemplary (4)

Strategy

Does not state the

definition of the
advertising strategy.

States the
teacherprovided
definition of the
advertising
strategy.

States an accurate
definition of the
advertising
strategy, and there
is an attempt to put
the definition in
students own
words.

States an
accurate,
insightful
definition of the
advertising
strategy in
students own
words.

Print Ad

Provides summarized
evidence of the
advertising strategy in
a print ad, but does
not analyze how the
evidence shows the
strategy.

Provides
superficial
evidence of the
advertising
strategy in a
print ad and
minimally
analyzes how
the evidence
shows the
strategy.

Provides specific
evidence of the
advertising strategy
in a print ad and
analyzes how the
evidence shows
the strategy.

Provides specific,
detailed evidence
of the advertising
strategy in a print
ad and
insightfully
analyzes how the
evidence shows
the strategy.

Provides summarized
evidence of ethos,
pathos, and/or logos
in a print ad, but does
not analyze how the
evidence shows the
strategy.

TV Ad

Provides summarized
evidence of the
advertising strategy in
a TV ad, but does not
analyze how the
evidence shows the
strategy.
Provides summarized
evidence of ethos,
pathos, and/or logos
in a TV ad, but does
not analyze how the
evidence shows the
strategy.

Provides
superficial
evidence of
ethos, pathos,
and/or logos in a
print ad and
minimally
analyzes how
the evidence
shows the
strategy.
Provides
superficial
evidence of the
advertising
strategy in a TV
ad and
minimally
analyzes how
the evidence
shows the
strategy.
Provides
superficial
evidence of
ethos, pathos,
and/or logos in a
TV ad and
minimally
analyzes how
the evidence
shows the
strategy.

Provides specific
evidence of ethos,
pathos, and/or
logos in a print ad
and analyzes how
the evidence
shows the strategy.

Provides specific
evidence of the
advertising strategy
in a TV ad and
analyzes how the
evidence shows
the strategy.
Provides specific
evidence of ethos,
pathos, and/or
logos in a TV ad
and analyzes how
the evidence
shows the strategy.

Provides specific,
detailed evidence
of ethos, pathos,
and/or logos in a
print ad and
insightfully
analyzes how the
evidence shows
the strategy.

Provides specific,
detailed evidence
of the advertising
strategy in a TV
ad and
insightfully
analyzes how the
evidence shows
the strategy.
Provides specific,
detailed evidence
of ethos, pathos,
and/or logos in a
TV ad and
insightfully
analyzes how the
evidence shows
the strategy.

Google
Slides

Used Google slides to

clarify spoken
information; however,
the Google slides
included too much
information.

Used Google
slides to clarify
spoken
information;
however, errors
on the slide
distracted more
than
strengthened.

Strategically
integrated Google
slides to clarify
spoken
information,
strengthen points
and evidence, and
add interest.

Artfully and
strategically
integrated
Google slides to
clarify spoken
information,
strengthen points
and evidence,
and add interest.

Group Work

Group members
really did not pull
together or work
productively as a
group. Not everyone
contributed to the
group's effort. Group
members rarely or
never contributed
to helping the group
come to a consensus.

Group members
worked together
some of the
time. Not
everyone
contributed
equal efforts to
the group's task.
Group members
sometimes
contributed to
helping the
group come to a
consensus.

Group members
worked well
together most of
the time. We
usually listened to
each
other and used
each other's ideas.
Group members
usually contributed
to helping the
group come to a
consensus.

Group members
used our time
productively.
Everyone was
involved in the
group
and contributed
both to the group
process and
product. Group
members
contributed to
helping the group
come to a
consensus.

Presentation

Presenters barely
made eye contact
with the audience and
were inaudible or
hard to understand
most of the time.

Presenters
broke eye
contact with the
audience
frequently and
were sometimes
inaudible or
difficult to
understand.

Presenters
attempted to make
consistent eye
contact with the
audience and
spoke loudly and
clearly most of the
time.

Presenters made
consistent eye
contact with the
audience and
spoke loudly and
clearly.

Other Comments: Iris & Daniela, in both the print ad and TV commercial, you identified, explained,
and analyzed evidence thoroughly. Your group was also one of the only groups that put the definition
of the strategy in your own words. The Google Slides contained many words and you could both
benefit from slowing down when you speak. You both worked very well together!
22 / 24 points