MEMORANDUM

TO:

INTERESTED PARTIES

FROM:

GLEN BOLGER/JIM HOBART

RE:

NEVADA STATEWIDE REPUBLICAN PRIMARY KEY

FINDINGS

DATE:

APRIL 14, 2016

Methodology
On behalf of Senate Leadership Fund, Public Opinion Strategies conducted a statewide survey of 500
likely Republican primary voters in Nevada. The survey was conducted March 28-30, 2016, and has a
margin of error of +4.38%. Three -hundred seventy-five (375) interviews were completed with landline
respondents and 125 interviews were completed with cell phone respondents.
Key Findings
1.
Joe Heck has a strong image while Sharron Angles image is upside down.
Among Republican primary voters, Joe Hecks has 92% name ID, with 66% having a favorable
opinion of him, and just 8% with an unfavorable opinion.
Sharron Angles name ID is a similar 91%, but only 21% of GOP primary voters have a favorable
opinion of her, compared to 47% with an unfavorable opinion. This is one of the worst images we
have ever seen in a primary.
Among Angles former base of voters favorable to the Tea Party, Hecks image is 71% fav/
7% unfav, while Angles is 27% fav/44% unfav.
2.

Heck leads Angle by 56 points on the Republican primary ballot.

On the primary ballot, Heck garners 67% of the vote, compared to 11% for Angle. The other
candidates running combine for 3% of the vote, and 17% of primary voters are undecided.
Heck leads buy similarly large margins with key Republican primary groups.
Key GOP
Primary Group

% Heck

% Angle

Base GOP

67%

13%

Favorable to Tea Party

76%

16%

Religious Conservatives

74%

16%

NV Senate Key Findings Memo

Page two of two

3.

Angles campaign information flow is also a problem for her.

When respondents were asked if what they had seen, read, or heard about Angle or her campaign
recently gave them a more favorable or less favorable opinion of her, just 15% said more
favorable, while 37% said less favorable.
In comparison, Hecks campaign flow with Republican primary voters is a far stronger 50% more
favorable/9% less favorable.