Syeda Rownak Afza

Dec.7,2015

Lesson Plan: (MKT- 201 Advertising

Topic: Advertising Ethics )

Lesson outcomes: This session examines the ethical issues related to the practice of advertising and marketing
communications.
The outcomes from this session are: 1.Students will develop a critical insight of ethical issues in advertising
and how it impacts our society, industry and individuals.
2. They can create an effective and efficient marketing communication at their best, which can
simultaneously provide benefits to the client, the agency, the consumer and the society as a whole.

These outcomes are measurable by identifying the factors and solutions in the case/scenario that will be given
to them.
This course is designed for the second year students who are taking Marketing as major.
Before this lesson - Evaluating the Social and Economic aspects of advertising
After this lesson- Understanding the Media
This lesson is located on Week- 3 in the course outline.
Backup plan- Carry out the presentations and handout in USB drive and send the presentations and all the class
materials in Google drive. In case of emergency or tech. failure, call# 0 from the classroom for expert support.
Possible accommodations: Though my class has no student with special need, But still I will deliver the video
with captions.
Evaluations will be based on informal assessment, like; students participation, asking questions, bring new
dimensions on discussion etc. and discussions on case scenario. Teacher will apply her judgement on
evaluations. No grade will be given for assessment in this lesson.

Syeda Rownak Afza

Dec.7,2015

Outcome(s):
Stage 1: MOTIVATION Ss are given an experience to uncover their prior knowledge, to get them
interested in the new topic/lesson, to prime them for learning, and for the teacher to find out what they
already know/dont know
Time

Video-4
mins
Open
discussio
n-6 mins
Total10 mins

Objective
(s)
smaller
outcomes
that will
link
to/build
on each
other so
that Ss
can
achieve
the final
outcome

What the
teacher will do

What the
students will do

Resources (handouts, weblinks,

pwrpts, etc.)

1.
Understan
d the
ethical
impact of
advertisin
g on
society.
2. Share
each
other's
opinion on
the issue.

1. A video will
be shown for 34 mins. Then,
the floor will be
open for
discussions on
the
topic(Impact of
advertising on
society)

Students will
share their
opinions in the
following issue:
Ethics in
advertisin
g
How it
creates
impact on
society,
on the

1. Video link :

2. From the
discussion,

https://www.youtube.com/watch?
v=yOeuHJhj-gc
2. Some key notes/question will be in
class presentation to guide the
discussion.

Informal
Assessment
(how will the
teacher know
what the Ss
already know
or what they
dont know?)

Form the
students'
discussion,
teacher will
evaluate about
the level of
understanding.

Syeda Rownak Afza

teacher will
note the key
points and lead
it to the next
stage( Compreh
ension)

Dec.7,2015

product.

Stage 2: COMPREHENSION this is where the teaching is done

Time

Lecture10 mins
Discussio
n-10
mins
Total-20
mins

Objective(s)
-smaller
outcomes that
will link
to/build on
each other so
that Ss can
achieve the
final outcome

What the teacher

will do

What the students

will do

1. To create a
participatory
learning
environment,
where students
will develop
their critical
understanding
on the issue.

Part 1: Some issues

related with the
topic will be
presented in from of
class lectures.

1. Students will share

their
1. Class lectures in
viewpoints/opinions
PowerPoint
based on the class
presentations.
lectures and guided
key points.
2. Some print
advertisements
2. Students will
will be given for
analyze different
group activities
print advertisement
in group to discuss
3. Printed article
the ethical issues.
on the topic ( for
home work)

More examples in
different print
advertisement will
be provided.
Part 2: Teacher will
present some
guidelines/key points
for students
discussion.

Resources(handou
ts, weblinks,
pwrpts, etc.)

Informal Assessment
(how will the teacher
know the students are
learning)

Assessment will be
based on the
judgement how
discussions are going
and responses from
the student.
Criteria:
comprehension
level
new issues are
coming out
level of critical
analysis

Syeda Rownak Afza

Dec.7,2015

Stage 3: PRACTICE Ss practice what theyve just been taught

Time

Practic
e-15
mins

Objective(s) smaller
outcomes that
will link
to/build on
each other so
that Ss can
achieve the
final outcome

What the teacher

will do

What the students

will do

The objective
of this stage
are:
1. Handle
critical issues
in marketing
communicatio
n
2. Develop
ideas how to
deal with
ethical aspects
in marketing
communication

1. Divide the class

1. Students will work
into 3/4 small groups. in group to discuss
the scenario.
2. Present each
group a scenario,
2. They will
based on how to deal share/discuss with
with ethical issues
each other about the
while developing
case and try to
marketing
develop the solutions
communication.
presented in the
case.

Resources
(handouts,
weblinks, pwrpts,
etc.)

Informal Assessment

1. Printed handout
on scenario.

Assessment will be
based on:
participation
group
discussion

2. Slides;
instructions about
what to do.

(how will the teacher

know the students are
learning)

Syeda Rownak Afza

Dec.7,2015

Stage 4: APPLICATION Ss are given a new situation/real-life/authentic situation to apply what theyve
have learned and practiced
Time

Applicatio
n-15 mins

Objective(s) smaller
outcomes that
will link
to/build on
each other so
that Ss can
achieve the
final outcome

What the teacher

will do

To apply their
understanding
in a real life
situation,
where they will
solve a
problem, based
on the topic

Teacher will leave

the floor to students
to discuss their
understanding and
probable solutions
for discussions.

What the students

will do

Resources

Informal
Assessment (how will
the teacher know the
students are learning)

1. Students will
discuss about the
probable solutions
for the case.
2. They will ask
questions/ add to
another groups
solutions.

1. Printed handouts
to give solutions
for the case
scenario.

Evaluations will be
based on :
1.students
participation, asking
questions, bring new
dimensions on
discussion
2.discussions on case

discussed in
class.

Syeda Rownak Afza Dec.7,2015

scenario.
3.Teacher will apply
her judgement on
evaluations. No
grade will be given
for assessment in
this lesson.