1.

OVERVIEW
FaceBook, Twiter, GoogleCircle, Flickr, Instagram, other social
networking sites including special interest groups orgs, blogs, instant
messengers; hundred millions of subscribers are connected with each other,
having digital photo shooting featured communication devices like smart
phones, tabs (mainly iPhone from Apple and Android producing by hundreds
of companies around the globe), DSLR camera etc. and doing Click, Click !!,
Click !!! (Photo shooting), uploading to webs and sharing moments or events.
But, behind almost each click, the photo shooting person have a great desire
of capturing an excellent photo like professional which finally end with less
satisfaction or little to big frustration. There is another amateur or occasional
photo shooters who are not bothered about the quality of photo at all, just
happy for the shooting.
PhotoParlor see business in the first category photo shooter group, who are
amateur or occasional in nature and caring about photo quality. PhotoParlor
is going to provide photo enhancement service to this group through ecommerce site named www.photoparlorbd.com
The name itself self-explanatory, is a place where the quality of the photo
will be nurtured and enhanced by experts of photo editing software.

2. VALUR PROPOSITION
The prime value proposition is enhancing photo quality through robust
postprocessing by photography expert post processing professionals.
Secondly, PhotoParlorexperts will identify and record the issues categorically
subjected to each individual picture and share the subscriber so that he / she
can take care of trouble making issues in the time of next photo shooting and
so on. Thirdly, PhotoParlor will provide service in time & quantity based
packages, so that the subscriber can chose as per his/her demand.
PhotoParlor will be the pioneer in this area (Bangladesh) and cheep service
provider globally.
Last but not the least, the subscriber will not need to come to PhotoParlor
with their photos or photo shooting devices or SD cards, they will just upload
their photo via internet to the site and place the service order.
Page 1 of 22

3. REVENUE MODEL FOR PHOTOPARLOR

a. Revenue from Advertising :
Though PhotoParlor knows how the advertisement banner and
pop-ups are annoying for the visitors, it also can be helpful for the visitors if
tactfully managed. Thus the site is photography related, it will display ads
form related industry.

Professional Camera Sellers: Like Flora Limited,

Rayan's Computer etc who imports professional
camera
and
camera
accessories
can
give
advertisement in the site.
Brand Smartphone sellers: In Bangladesh, there
are thousands of smart phone cafs who also can
give ads in the site about their photo shoot featured
smart phone and accessories.
Professional
Photographers:
Professionalphotographers may also can advertise
their service in PhotoParlor site.
Event Management Firms: EMF also can give
advertisement of their services.

Estimated Ad sponsoring firms per month 20 first year, revenue

BDT 20,000 / firm / month, total BDT 4,00,000.

b. Revenue from Subscription :

PhotoParlor will have two subscription categories for
Local &Foreign subscribers.
Every visitors will have general access to the site contents
like about us, service or product catalogues, photo galleries, terms
& conditions, subscription methods & fees and contact us section.

But, the individual who wants to avail PhotoParlor service

will have to register him or herself into the site. The registration will
be free for Bangladeshi peoples and paid for the foreigners.
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Estimated foreign subscribers per month first year 100 and

registration fee would be USD 5.00 and expected subscription
revenue would be BDT 40,000 to BDT 50,000

Whatever registration is local or foreign, PhotoParlor will

provide three (03) types of services in respect of delivery like:

Normal: Charges only for the processing, delivery

within 45 days of placing order for 100 of photos. If
the number of photos are more than 100 then
PhotoParlor executive will set the time by
communication the subscribers.
Urgent: Additional charges will be applied for
availing the service, delivery within 25 days of
placing order for 100 of photos. If the number of
photos are more than 100 then PhotoParlor
executive will set the time by communication the
subscribers.
Very Urgent: More additional charges will be
applied,
delivery
terms
will
be
fixed
by
communicating the subscribers.

c. Revenue from Transaction:

The site is a B2C, so as the Business part, PhotoParlor

cannot get revenue from transactions, and insteadit might need to
pay the third parties, who will take care of the payment transactions
between PhotoParlor and the subscribers.

d. Revenue from Sales:

The main revenue source of PhotoParlor will be sales

(Service). The service will be provided in two categories.
Individuals: Any registered subscriber will get
PhotoParlor service upon categorized ordering and
uploading his or her photographs in to PhotoParlor
server(s).

Page 3 of 22

Organization: Organizations like photo studio, event

management firms would be able to contract
PhotoParlor for professional services.

PhotoParlorexpecting more than 8500 photo processing on

an average per month for first year of business at an
average processing fee of BDT 50.00 which will generate
revenue of BDT 4,20,000

Page 4 of 22

PhotoParlor Service Catalog

Service
Group

Service Category

Photo Editing

Background removal
Professional photo editing

Service Name

Image Masking
Color correction
Photo enhancement
Apparel photo editing
Fashion photo editing
Photo air brushing
Photo montage
Image cropping & resizing

Wedding photo editing

Product photo editing
Photography photo editing
Real state photo editing

Photo
Restoration
Photo
Retouching

Post Processing

Jewelry photo editing

Face restoration
Repair photo service
Restore old photo
Catalog retouching
Portrait retouching
Jewelry retouching
High-end photo retouching
Product retouching
Model retouching
Weeding retouching
Photo retouching for Ad
Professional

Photography processing

Raw image conversion

Color cast removal
Architectural photo
editing

Portrait
Real state
Fashion
Nature
Family

Weeding post processing

e-commerce image
processing
Page 5 of 22

Clipping Path

e. Revenue from Affiliation:

PhotoParlorwill also welcome affiliation with various
Photography Groups, Clubs, Photo Studios and Even
Management Firms on Back to Back marketing, promotion and
commissioning.

Page 6 of 22

4.

MARKET OPPORTUNITY
4.1 Customer needs:
After analysis the customer needs, PhotoParlor observed peoples are
fantasized about photography now a days. Conversely, they are not
able to enhance or retouch the photo as they expect. So, PhotoParlor
would like to take that opportunity.

4.2 Identifying the most attractive customers:

PhotoParlor has followed the market segmentation approach. The
birds eye view of segmentation is given below by a chard
Segmenta
tion
Geographi
c

Description

Our Target

Country / region / city

Age, gender, income

Number of employees,
company size

Behavioral

Website loyalty, prior

purchases

Occasion
(Situation
al)
Psychogra
phic

Routine occasion, special

occasion

Demograp
hic
Firmograp
hic

Benefits

Personality, lifestyle

Convenience, economy,
quality

Globally
Locally
(Bangladesh)
All gender
Any age
Any (Fashion
designing firm / ecommerce etc.)
People fantasies
about
photography /
quality
Festival
Bridle occasion

Modern / Stylish /
techno

Quality

Analyzing Market opportunity PhotoParlor considers its target

customers are:

Individual People in home and abroad

Event Management firm
Page 7 of 22

Photo studio
Fashion designing firm
E-commerce companies
Real estate companies
Ware & Jewelry companies etc.

4.3 Assess resource needs:

People
PhotoParlor needs employee to involve in the
development, ongoing maintenance and management
of e-marketing.
Setup their respective roles and responsibilities.
Training may be required in order to effectively manage
the various aspects.
Equipment
Hardware and software to set-up, operate and maintain
e-marketing.
Internet connection to provide the service.
Outsourcing
To maintenance the e-marketing, external expert may
require?
source and assess external providers
Finance
PhotoParlorwill need BDT 1000,000.00 initially to
establish its e-business develop and campaign for this
establishment.
PhotoParlorwill need BDT 1,00,000.00 to maintenance
and BDT4,00,000.00 as salary which will accrued form
revenue.

4.4 Market readiness of technology?

Exposes the readiness of a particular technology, as well as any
alternative technologies, on which the manager anticipates
deploying the PhotoParlor offering.

Page 8 of 22

Page 9 of 22

5.

COMPETITIVE ENVIRONMENT

There are thousands of similar service providers around the globe and
earning revenue of multimillion dollars but almost none in Bangladesh. In
Bangladesh, there are some Photography groups or individuals doing
enhancing or retouching of their own captured photos.
PhotoParlor, in its initial searching in internet about the rate and
volume of work found:

6.

Rate per photo for retouching starts from USD 0.20 up to

USD 5.00 depending on photo quality which is equivalent
to BDT 16.00 to BDT 400.00
Millions of individuals or firms are availing the service from
thousands of service providers.
Estimating market share in any category is very difficult in
this industry because service providers are not monitored
or managed by any structural governing body or
organization.

COMPETITIVE ADVANTAGE

Competitive advantage in business covers very favorable terms from

suppliers, shippers, or labor, or a firm has more experienced, knowledgeable
and loyal employees, has an unique patent, has better access to finance
through a special network, a brand name image, or asymmetry in resources,
information, knowledge and power, or a first mover, etc.
As PhotoParloris going to be a new one in this area, will have less
competitive advantage rather than:

First mover in this country (Bangladesh)

Knowledgeable employees
Cheap service rate in global contrast

Page 10 of 22

7. MARKET STRATEGY
PhotoParlor is mainly targeting social networking sites like FaceBook,
Twitter for promotional activities thus it is targeting mainly individual or
armature photographers.
In addition to that, PhotoParlor will use city based FM radio providers
for advertisement because many of its target clients listen to FM Radios.
On top of these two methods, PhotoParlor will print service catalogue
and distribute among the students of popular public and private universities
and colleges.
Photo of the week award: PhotoParlor will select a photo each week
through subscribers voting and award the photographer which will encourage
other subscribers retention.
Reference subscriber's award: Any subscriber, referenced by new
registering subscriber will get a free service of up to 50 photos for each time
by PhotoParlor.

Page 11 of 22

8. ORGANIZATIONAL DEVELOPMENT
The PhotoParlor will consist of the following organizational
department:

Customer Acquisition

Customer Conversion

Customer Retention

Technical

Operation

8.1 Customer Acquisition

Total Employee of the department : 4
Key Responsibility:

Responsible for all the key ways to drive potential

customers to the online buying experience.

Will include Paid Process Search (PPC), Search Engine

Optimization(SEO),

consideration of selectedAffiliates

Page 12 of 22

Advertising both online and offline to multi-channel

customer
opportunity

8.2 Customer Conversion

Total Employee of the department : 3
Key Responsibility:
Responsible for monitoring
complete and purchaseonline

number

of

visitors

who

Optimizing the user experience to continue to improved

well time on site and bag/basket completion
Working with Site Analytics to identify what working online
and what not
Carry out these tactical Design /IT changes and ensure that
job gets done very quickly
Identifying new functional
customer engagement

tools

that

will

strengthen

8.3 Customer Retention

Total Employee of the department : 3
Key Responsibility:
Responsible for driving customer lifetimevalue
This involves identifying key means to build relationships
with existing customers encourage /drive repeat purchase
Will require the establishment / further development of an
online customer database with their email addresses
Development
purchasing

of

other

tools

to

encourage

repeat

Page 13 of 22

8.4 Technical
Total Employee of the department : 6
Key Responsibility:
Responsible for the Product
Photographic content on the site

/Copy

/Editorial

and

Quality of photography and image resolution

overall online merchandising and designlay-out
Information Architecture to optimize visual presentation
provision of content /copy for distribution by Marketing to
social mediasites

8.5 Operation
Total Employee of the department : 12
Consisting with 3 operational section
a. Finance
b. HR & Administration
c. Support
Extensive and ongoing interface with IT, the technology
partner as well as coordinating with other key
departments e.g. IT and also Marketing to ensure
appropriate levels of support and publicity
Site pre-launch testing andQA
Asses the performance of all department and
process.
This will likely lead to the setting up of a Fulfillment
Steering Committee that will involve input and
participation from among the organization.

Page 14 of 22

9. MANAGEMENT TEAM
PhotoParlors Management team will consist the following:

Key Responsibilities:

Lead the development and operational activities of e-Business

initiatives including sales and marketing.
Prioritize business requirements
Execution of the e-Business features roadmap
Execute analysis of competitive sites.
Support and influence e-Commerce Strategy and Execution.

Minimum Requirements/Qualifications:

Bachelors degree in respective field.

5years experience in relevant field
Familiarity with life science products and customers
Experience with software operation and analysis
An ability to think strategically as well as execute and implement.

Page 15 of 22

10. BUILDING THE WEB SITE

In e-commerce business the main component is its website. PhotoParlor has
detailed plan as follows which will be followed:

10.1 System Analysis or Planning:

The major objective of PhotoParlor is superior photo editing through
the e-commerce site. Customer will upload photos, pay by any kind of
local or international Debit or Credit card supported by provided
payment get-way and get delivery through this site.
10.1.1 System Functionalities:
The major component or functions of the site PhotoParlor listed
according to basic needs and necessity for effective business.
10.1.2 Information Requirements:

Business Objective
Easy Access

System
Functionality
Easy access
Easy subscription

Provide experience
of sample work
Provide Service
Information
(Content)

Digital Catalog
(Sample archive)
Service Database

Personalize,
Customize Service

Customer on site
tracking

Execute a

Service Cart/ Easy

Information
Requirements
Ways of accesses
Determining minimal
information
requirement
Few gorgeous work
sample
Types of services like
online and offline
photo editing (basic
photo editing online
facility)
Site log for every
customer visit; data
mining capability to
identify common
customer paths and
appropriate responses
Secure online
Page 16 of 22

transaction

online payment
system (for
abroad)

Accumulate
Customer database

Customer
Database

Coordinate
Marketing/Advertisi
ng

Email server, email

campaign manager
and banner
manager
Easy photo upload
method

Order Get / Service

Send

Easy photo
download method

Excellency

Lucrative interface

Security

Adequate security

MIS

Privacy
maintenance
CMS (Content
Management
System)

payment for abroad,

Cash/bikash for local.
Multiple payment
options. Online basic
photo editing will be
for free.
Name, birthday, age,
address, phone, email.
Online customer
registration
Site behavior log

Selection of easy
method of low/large
photo uploading
system
Selection of easy
method of low/large
photo downloading
system
Lite but gorgeous
images, texts, decent
colors and gradients
Study on ways of
hacking/data
interruption; prevent
and protect them
Do
Reports for business
management like
customer, service,
revenue, customer
service and customer
response

10.2 PhotoParlor System Design:

Page 17 of 22

10.2.1 Design specification

o
o
o
o
o
o
o
o
o
o

Interface
Accessibility
Customer Database
Service Catalog (database)
Service Cart/ Service purchasing
Payment System
Delivery / Shipping
Customer Service
Content Management System (CMS)
MIS Report

10.2.2 Logical design:

Page 18 of 22

MIS

10.2.3 Physical Design:

PhotoParlor provide logical diagram to the vendor to bring it in
light. Making databases, classes, libraries, code and scripts,
creating interrelationship among the objects will be completed in
this phase.
10.2.4 Building the System:
Building the site
PhotoParlor have decided to build the ecommerce
site by a renowned web site building company.
Hosting the site: Considering security and server
maintenance hassles the site will be hosted in outside
class-A server located in CANADA/ USA.
Page 19 of 22

11. TESTING
Since PhotoParlor will develop the site by outsourcing, PhotoParlor will
test the site by PhotoParlor officials. Following tests will be performed before
going live

Unit testing
System testing
Acceptance testing

12. IMPLEMENTATION & MAINTENANCE

If every test will go okay then PhotoParlor will go live. PhotoParlor have
plan for first 3 years maintenance by the development vendor.
12.1 Improvement Plan:
PhotoParlor will have features on site tracking, customers feedback. By
precise monitoring PhotoParlor will improve the system accordingly to boost
up subscribers satisfection.
12.2 CMS & MIS Reporting:
For Photoparlor employees internal use the website will have Content
Management System (CMS). To analyze the business and customer behavior,
the site will have MIS reporting system.

Page 20 of 22

13. SECURITY
PhotoParlor has proper security plan for stability, reliability, durability of
websites and hosting server. It will use Class-A web server hosted by Google
or Godaddy or Hostgator (worls renowned and customer reliable hosting
provider) etc.
PhoParlor focuses on the following security issues
13.1 Integrity: PhotoParlor will take prevention
mechanism against unauthorized data modification by
using:

Encryption
*
Public-key encryption (asymmetric) vs Private-key
encryption (symmetric)
*
Encryption standard: Data Encryption Standard (DES),
Advanced Encryption Standard (AES)
13.2 Nonrepudiation: PhotoParlor will preventing any
party from denial on an agreement after the fact by using
the following:
Intellectual property protection

Legislature if any (subscribers country / Bangladesh)

Authentication (email, mobile call/ sms and reply

confirmation)
13.3 Authenticity: For authentication of data
following method that PhotoParlor will measure.
-

the

Identity verification through email, call, sms during

registration, subscription and order processing.

13.4 Confidentiality: Protection against unauthorized

data disclosure
- Firewalls, Encryption provided by hosting company
13.5 Privacy: Provision of data control and disclosure

Protocol
*
Secure Sockets Layer (SSL)
*
Secure HyperText Transfer Protocol (S-HTTP)
13.6 Availability: Prevention against data delays or
removal

Access control and authentication

Page 21 of 22

*
*

Username and password

Access control list

14. CONCLUSION
PhotoParlor will be a global e-commerce site to provide photo
enhancement, retouching services to individuals and firms who have the
demand. It is expecting revenue about BDT 9,00,000 per month in its initial
year which will be increasing 50% next upcoming years. The site will be
completely outsources and hosted in reputed hosting service provider's
server. It will offer secured online payment service to its subscribers.
PhotoParlor is expecting that it will be a great reliable platform of photo
enhancing service in this region as well as in the world by providing easy
payment and delivery system, strong management body, qualified photo
experts and technical persons and their commitment.

Page 22 of 22