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LUCKNOW UNIVERSITY
A BUSINESS PLAN
ON
PIC CARPET
INDEX
Preface
Acknowledgement
Brief History Of Carpet Industry
Industry Overview
Production Centers
UNDP Carpet Project
Company Profile
Features & Business Policy
Organizational practice
Types of Carpets
Manufacturing Process
Hand-made V/s Machine-made Carpets
Key Market Players
Export Data & Statistics
SWOT Analysis
Present & Future Growth Drivers of the Industry
Conclusion
PREFACE
The project provides the most natural condition under which
students can learn and get success in solving the problems of
their day to day activities.
It helps a student to learn, to improvise, to intent, to experiment,
to find knowledge in all possible ways and to translate that
knowledge into action. It is a scientific method of imparting
knowledge based on Principles of Practical experiences and
creative activities.
With the rapid industrialization, the need of management is felt
everywhere. Management, in the modern times primarily means
handling men, machine, money, and material in the most
optimum manner.
To introduce this practical aspect of management education A
Summer Internship Project is an obligatory requirement for the
partial fulfillment of M.B.A. (Master of Business Administration) at
I.M.S. University of Lucknow, Lucknow.
ACKNOWLEDGEMENT
Meraj
Ahmad
Most commonly used fabrics to make carpets are wool (warm and
durable), silk (most exotic), jute and some synthetic fibers like
nylon, polyester, olefin and acrylic; out of which polyester is
durable of all. Bamboo carpets and Coir carpets form a different
range of eco-friendly carpets.
INDUSTRY OVERVIEW
PRODUCTION CENTER
BHADOHI,
PRADESH)
MIRZAPUR,
VARANASI
REGION
(UTTAR
OBJECTIVES
The main objective of the project was to accelerate exports and
establishing a brand name.
COMPANY PROFILE
by the customer.
ORGANISATIONAL PRACTICE
Selection of Design.
Issuing orders.
Receiving of finished goods.
Color check up.
Quality check.
Measurement.
Washing.
Finishing.
Inspection.
Ready Stock.
TYPES OF CARPETS
There are various kinds of carpets available in India. These are as
follows :
Hand-knotted Woolen Carpets
Tufted Woolen Carpets
GABBE Woolen Carpets
Handmade Woolen Dhurries
Pure Silk Carpets
Staple or Synthetic Carpets
Chainstich Rugs
Each kind of carpets has its own tradition, design and significance
catering to different needs of customers. They have developed
unique competitiveness in the respective categories.
MANUFACTURING PROCESS
Hand-made carpets are technically very different from machinemade carpets. As it is quite relevant from their names, handmade carpets are woven by hands while machine-made carpets
undergo treatments by various machines
Process of hand-made carpets
Process of machine-made carpets
Knots used
Sides and Ends sewn
Back of the carpets
Materials used
Touch
Manufacturing process
Knots
Machine-made rugs and carpets are not woven by hand but are
loomed by a computer generated system or apparatus. There
are no knots in machine-made rugs. Whereas in a hand-made rug,
each knot is hand knotted and tied. In machine-made carpets,
threads are glued or looped onto a hot latex (plastic) backing
Back
In power loomed or machine-made rugs the stitching on the back
is very consistent. They have extremely regular knots and even
structure remains identical in all parts of the carpet. On the other
hand, in hand-knotted rugs the stitching varies slightly due to
different tensions on the wool as people hand-tie the knots.
Most hand-made rugs and carpets are covered with a cotton or
canvas backing.
Materials
Acrylics and other chemically processed materials are usually
used to make machine-made carpets. Hand-knotted rugs and
carpets use pure organic wools.
Touch
You can also differentiate a machine-made and hand-made rug
simply by touching. If you place one finger on the front of a
machine-made rug and your thumb on the back and pinch tightly,
the rug will compress greatly and you will feel a sensation going
right through one side to the other side. On the other hand, while
pinching hand-made rugs you will feel much more body and
substance.
13. Trans-Ocean
14. Beneleve
15. IKEA
EXPORT DATA
Initially Indian carpets were considered poor manifestations of
Persian rugs and carpets. Gradually and steadily they have been
accepted as original works of art.
They have been accepted in the international markets and come
under the good carpets category. The trends in ewxport growth
are clear indicators of the change.
For a time involvement of child labour caused a set back to the
industry , it's growth and export, it was covered up soon with the
mutual hard work and inputs both from the government and the
manufacturers.
EXPORT STATISTICS
PRODUCTS
VALUE OF EXPORTS
April-March
April- March
Value
Crores
in
Value in
Rupees Million
2009Percent
10
2010- age
11
increase
(+)
/decreas
e(-)
U.S.
20122011- 13
12
@40.2
@45.4 513
810
Handmade
2234. 2076. (-) 7.07 491.3 515.9
Woollen
63
57
3
0
Carpets,Rugs,Dr
uggets,
Durries,etc.
including Cotton
Carpets
excludings
Handmade
Woollen
Tufted
Carpets
Dollar
Percenta
ge
increase(
+)
/decreas
e(-)
(+) 5.00
1156.
255.2
Handmade
1161. 70
(-) 0.38 5
287.4 (+) 8.68
woollen
tufted
10
0
carpets
Handmade
Carpets
Handmade
Staple/
Synthetic
Carpets
Total
(+)
Silk 212.4 221.8 (+) 4.42 46.71 55.12 18.00
7
7
66.66
69.59
(+) 4.40
14.65
17.29 (+)
18.02
875.
71
(+)
8.39
STRENGTHS
Artistic skills: Over the period, major carpet centers have built
huge network of artistic weavers. The industry currently is employing
millions of people directly and indirectly. They are highly skilled in this
areas.
Costs : India has an advantage in terms of costs. The labor costs in
India are comparatively low. Also, total cost of producing a carpet is
low compared to countries like Turkey, Iran with out compromising on
quality fronts heavily.
Innovations: Innovations is one of the major criteria for selling
carpets. As carpets are considered as luxury items and consumer
trends re-changing continuously, innovation is a key for the success.
The countries like China which produce low cost carpets lack in
innovations.
Flexibility: Indian carpet industry can manufacture all kinds of
carpets. Other countries have specialized in particular carpets. Also,
the carpets of any size can be manufactured in hand knotted
categories. This is not possible in machine made carpets. There are
several kinds of manufacturers which can take small orders or big
orders. Hence, Indian industry can offer wide options to a customer for
carpet purchases.
WEAKNESS
CONCLUSION
It can be said that the carpet industry is presently going through a
major change. Traditional markets are saturated while new
markets are officering opportunities for growth. Modern designs
and low end carpets like Hand-tufted carpets are attracting new
customer base.
However, the total sales in the carpet industry have been
stagnant in terms of value. Hence, traditional model of carpet
business is no longer relevant. There is no single kind of customer.
Market can easily be segmented now.
Product mapping with the consumer preferences is necessary for
the future growth in the industry. Indian carpet industry will find it