Case Assignment Two: Trung Nguyen Coffee

Students Name & Matriculation Number & Tutorial Group:

Grading Criteria
Q1

What are the roles of branding? What are the benefits of branding to sellers and buyers in the
coffee market?

(25%)

Q2

What constitutes the brand identity of Trung Nguyen? What is your evaluation of this identity?
How can the brand identity be improved?

(25%)

Q3

What is the branding strategy of Trung Nguyen? What are the advantages and risks of this
branding strategy?

(25%)

Q4

What is an example of the branding process that the Trung Nguyen company can undertake to
develop brand loyalty?

(15%)

Report format and writing

(10%)
Total