Adaptability

Level 4

Instigates and leads programmes of strategic

change, working in close collaboration with
colleagues.
Identifies resource implications of strategic
developments and manages them accordingly.

Suggested resources and activities to support competence development:

Books/Hardcopy
BARNARD, A., 2012. Campaign It!: Achieving Success Through Communication. London: Kogan
Page
Online Resources
JISC, 2012. Change Management [online]. Joint Information Systems Committee. Available at:
http://www.jiscinfonet.ac.uk/infokits/change-management [Accessed May 2012]
Work Based Activities
1.

Choose an external organisation that has successfully implemented a major strategic

change e.g. McDonalds in the face of increased competition and a raised awareness of
healthy eating. Research how the change was approached and implemented by the
organisations leadership and what made the implementation successful. Identify 3 key
learning points that you can apply within your own work context when leading change.
Now choose an example where a major strategic change has not be as successful e.g.
Royal Mail Deliveries name change to Consignia. What factors contributed to the
change being unsuccessful? How could it have been managed more effectively? Is
there anything you can learn from this? You may find the following link to the Times
100 Business Case Studies site helpful: www.businesscasestudies.co.uk

If you require any help or advice in using the competence development resource please email:
CPLDenquiries@ntu.ac.uk