STUDENT DECLARATION

I hereby declare that I have completed the Project titled A study of the role of
Media Planning, Media Buying and Advertising in Electronic Media- with
special reference to Movie Channel from 02/12/2014 to 03/01/2015 at Movie
Channel, Asansol under the guidance of Mr. Buddha Prasad Ghatak, Project
Guide, Department of Business Administration, B.B. College, Asansol in the
partial fulfillment for the award of the degree of Bachelor of Business
Administration to the University of Burdwan.
I also declare that this is an original piece of work of my own & I have not
submitted it earlier elsewhere.

Date:
Place:

Signature

ACKNOWLEDGEMENT
An old Chinese proverb says:
When eating your bamboo sprouts, remember the men who planted them.

Now that my sprouts are ready to eat, it is time for me to express my deepest
gratitude to all those who have made this possible.
I take this opportunity to express my deep sense of gratitude to Dr. Amalesh
Chatterjee, Teacher-In-Charge, B. B. College, Asansol; Dr. Amitava Basu, Coordinator, Department of Business Administration and Sri Partha Protim
Chandra, Co-ordinator, Department of Computer Application B. B. College,
Asansol for their illuminating supervision, constant valuable support for this
project completion.
I also wish to express my sincere gratitude to Mr. Buddha Prasad Ghatak who
guided me and helped me from time to time to successfully conduct this
research. I think his direction was the best thing that could happen to me and my
project.
I would like to express my gratitude to all the Faculty Members and Staff
Members of Department of Business Administration, B. B. College, Asansol
Mr. G.Hazra, Mr. P. Ghosh, Mr. S. Dutta, Ms. M. Mukherjee, Mr. A. Dey
Sarkar, Mr. A. Bhattacharya, Mr. S. Ghosh for their constant support and faith
on me.
I am also thankful to Mr. Chandan Thakur (M.D.), Movie Channel, Asansol and
all the employees of that Unit.
I would also like to thank my family members and friends for their cooperation.
Last but not the least I would like to say thanks to all the respondents who
helped me to form the base of the project work.

Date :
Place: Asansol

Shankha Chowdhury