Escolar Documentos
Profissional Documentos
Cultura Documentos
Your Guide to
Self-Publishing
Marketing Models
for Indie Success
Reviews Roundup
65 New Titles Listed
The Year
in Preview
A Look Ahead at
Self-Publishing in 2016
Among the years hot topics are declining e-book sales, Amazon, and
barriers facing indie authors
By Jennifer McCartney
42 P U B L I S H E R S W E E K L Y J A N U A R Y 1 8 , 2 0 1 6
SELFPUBLISHING IN 2016
Remaining Challenges
for Indie Authors
43
Hitting the
Road in 2016
Our annual rundown of book fairs and
writers conferences for indie authors
By Jennifer McCartney
Writers conferences, book fairs, and festivals are
an important tool for indie authors looking to market their work to a wider audience. Attending these
events allows authors to network with agents,
publishers, and other authors, as well as to meet
fans and learn more about the industry in general.
Weve rounded up a selective list of relevant conferences, book fairs, and festivals happening
around the world in 2016. Events with a focus on
self-publishing have been marked with an asterisk.
JA N UA RY
Amazons bricks-and-mortor book store.
Coverage is reserved for reportage of self-to-traditional publishing deals rather than reviews. Edelman agrees that the lack
of review space in traditional media outlets is a problem. Selfpublished authors still face a huge lack of respect, both from
readers and consumer media, she says. She suggests that if
self-published authors were to pool their resources and advertise their books in traditional media, the reviews would soon
follow. Money talks, she says.
Edelman hopes that 2016 is the year that a consumer publication has the vision and muscle to reframe the narrative surrounding self-published booksby presenting them with the
same care shown to indie movies and music. By featuring the
best fiction, art, photography, graphic novels, and handmade
titles in the self-publishing world, publications could help
skeptical readers appreciate indie books. But until a high-profile
consumer-facing magazine (she suggests New York magazine as
a potential fit) or an influential public figure steps forward to
champion indie books, Edelman predicts that self-published
F E B RUA RY
San Miguel Writers Conference, San Miguel de Allende, Mexico;
Feb. 1014
sanmiguelwritersconference.org
*San Francisco Writers Conference, San Francisco; Feb. 1114
sfwriters.org
Feria Internacional del Libro La Habana, Havana, Cuba; Feb.
1121
feriadellibro.cubaliteraria.cu
C O N F E R E N C E S, F E ST I VA L S, B O O K FA I R S
Taipei International Book Exhibition, Taipei, Taiwan; Feb. 1621
chinaexhibition.com/official_site/21-516-taipei_book_fair_
foundation_%28TBFF%29.html
MARCH
Abu Dhabi International Book Fair, Abu Dhabi, U.A.E.; Apr. 27May 3
adbookfair.com
M AY
*Nonfiction Writers Conference, Online; May 46
nonfictionwritersconference.com
Tehran International Book Fair, Tehran, Iran; May 515
tibf.ir/en
*The Self-Publishing Conference, Leicester, England; May 7
selfpublishingconference.org.uk
Idaho Writers Guild Pitchfest, Boise; May 7
idahowritersguild.com/rendezvous
*BookExpo America (BEA), Chicago; May 1113
bookexpoamerica.com
Turin International Book Fair, Turin, Italy; May 1216
salonelibro.it/en
Book World, Prague, Czech Republic; May 1215
bookworld.cz
APRIL
W W W . P U B L I S H E R S W E E K LY. C O M
45
C O N F E R E N C E S, F E ST I VA L S, B O O K FA I R S
JUNE
sbwriters.com
J U LY
OCTOBER
*New York Comic Con, New York City; Oct. 69
newyorkcomiccon.com
Alternative Press Expo, San Jose, Calif.; Oct. 89
alternativepressexpo.com
Vancouver Writers Fest, Vancouver, Canada; Oct. 1823
writersfest.bc.ca
*Frankfurt Book Fair, Frankfurt, Germany; Oct. 1923
book-fair.com/en
AUGUST
Travel Writers & Photographers Conference, Corte Madera, Calif.;
Aug. 1114
bookpassage.com/travel-writers-photographers-conference
*Writers Digest Conference, New York City; Aug. 1214
writersdigestconference.com
Writers at Woody Point, Woody Point, Canada; Aug. 1621
writersatwoodypoint.com
NOVEMBER
SEPTEMBER
Dragon Con, Atlanta; Sept. 25
dragoncon.org
Open Book Cape Town, Cape Town, South Africa; Sept. 711
openbookfestival.co.za
*Kentucky Women Writers Conference, Lexington; Sept. 1617
womenwriters.as.uky.edu
Gteborg Book Fair, Gothenburg, Sweden; Sept. 2225
bokmassan.se/en
Tokyo International Book Fair, Tokyo, Japan; Sept. 2325
bookfair.jp/en
*Word on the Street, Toronto, Canada; Sept. 25
thewordonthestreet.ca/toronto
46 P U B L I S H E R S W E E K L Y J A N U A R Y 1 8 , 2 0 1 6
7MARKETING
By Jane Friedman
Youll find the same story repeated across many authors careers;
overnight successes are rare. However, some authors lack the
patience to see their work build a readership over time, or they
have only one book in them. This is of course problematic from
a marketing perspective.
3. Produce Across Multiple Mediums or Channels
Authors skilled in multimedia have an advantage over those
who release only e-books or print books. Reader discovery
increases when you can produce audiobooks, illustrated editions, podcasts, serialization (even if just at Wattpad), YouTube
videos, and so on. However, such efforts require a level of professional execution to be taken seriously and to have a positive
effect. With his multimedia project Into the Nanten, author Jay
Swanson is an example of someone doing it right.
4. Know the Right People or Start Meeting Authors with Pull
If you dont have direct reach to readers, the next best thing is
knowing someone who does. Having connections with influencers who are willing to mention or recommend your work to
the appropriate readers is powerful. This isnt necessarily about
securing blurbs (although those are nice, too), but more about a
personal introduction from a known nameas well as about
offering influencers a reason to feature you. (Sometimes authors
have no idea who the influencers are in their categories or genres;
tools such as Followerwonk and BuzzSumo can help you find out.)
If youre not lucky enough to count such influencers among
your friends, ask yourself if there are other authors or organizations you could collaborate with. For example, Facebook groups
can help connect authors working in the same in genres.
5. Right Concept at the Right Time for a Specific Market
Last year, Publishers Weekly featured Victorine E. Lieske, a successful self-published author who argued that her success isnt
related to specific marketing tasksresonating with specific
readers is about publishing the right book at the right time at
the right price.
Before pub day, every author must consider his or her marketing model. What approach builds on the assets you already
have, or complements your strengths and is feasible for the
readers you currently reach? Think about the big picture before
you spend a lot of time, money, and energy on marketing tactics
or onetime efforts that will not contribute to a sustained, longterm strategy.
47
New Titles
From Self-Publishers
Booksellers, publishers, librarians, and agents are encouraged to look at the 65 selfpublished titles below, with descriptions provided by their authors. Some of these
writers are waiting to be discovered; others have a track record and a following and
are doing it on their own. If you are a self-published author interested in listing titles
in this section, please visit publishersweekly.com/pw-select for more information.
FICTION
A Danger to God Himself
John Draper. CreateSpace. $4.99 e-book,
ASIN B017GCC9MQ
Amazon
This book has sex,
comedy, dramaand the
god of the universe striking
people dead. A young
Mormon missionary learns that love calls
for sacrifice.
Evolution of a Revolution
Conallan Power. CreateSpace. $19 paper
(500p), ISBN 978-1-5142-9463-5
Amazon, BN.com
Raised in the Mississippi
backwoods, Andre Braden
learns early on that the
world can be cruel and
unfair. This causes Andre to
begin a journey for enlightenment.
Fraught with Hazard
Paul Altrocchi and Julia Cooley
Altrocchi. iUniverse. $27.95 hardcover
(259p), ISBN 978-1-4917-6681-1;
$17.95 paper (268p),
ISBN 978-1-4917-6679-8
Amazon
Defeated at sea, shipwrecked in Ireland, 1588
Spanish Armada personnel
faced English bullets, starvation, and daily relentless
48 P U B L I S H E R S W E E K L Y J A N U A R Y 1 8 , 2 0 1 6
On Robin Lane
Brenda Dodson. iUniverse. $19.95 paper
(346p), ISBN 978-1-4759-9640-1;
$3.99 e-book, ISBN 978-1-4759-9641-8
Amazon
A story of one womans
struggle to find love despite
her fathers rejection, a contrived marriage, and her
brothers abuse. Loretta
must fight to overcome them as her past
and present collide.
Requiem Shark
W.E. Burnette. Outskirts Press. $27.95
hardcover (306p),
ISBN 978-1-4787-4822-9
Amazon
When an old surfer is
killed by a big bull shark off
the Florida coast, an odd
collection of footloose misfits is drawn to
the beach where he died.
Rude Boy USA
Victoria Bolton. CreateSpace. $9.99
paper (282p), ISBN 9781-5187-5433-3
Amazon
Mafia with a fresh look
but the same ambitionsin
a story of a multicultural
group of mobsters.
MYSTERY/THRILLER
The Coalition
Samuel Marquis. Mount Sopris
Publishing. $14.99 paper (443p),
ISBN 978-1-943593-08-8
Amazon
When an assassin kills
the U.S. president-elect in
Denver, unconventional FBI
special agent Kenneth
Patton goes on the hunt
and his motives are personal as well as
professional.
Cold-Blooded
Lisa Regan. Prodorutti Books. $3.99
e-book, ASIN B017I2QP88
Amazon, Apple iBooks,
BN.com, Kobo
Private investigator
Jocelyn Rush takes on the
cold case of a murdered
teenager and comes face-toface with a cold-blooded killer whose
ruthlessness knows no bounds.
Death of the Queen of
Hearts
Roman A. Clay. Archway.
$15.99 paper (214p),
ISBN 978-1-4808-2313-6
Archwaypublishing.com,
Amazon, BN.com
A young European prince must
uncover the truth about his mothers
death in an automobile collision.
Diamond Curse
Burt Hurlock. Hurlock Publishing.
$12.99 paper (272p), ISBN 978-0692-54921-6
Amazon, Apple iBooks,
BN.com, Smashwords
A small-town police
detective investigates a
murder thinly disguised as a
hunting accident. The victims infidelities and ill-gotten gains mean suspects
abound.
Severed Threads
(Threads Series, Book 1)
Kaylin McFarren. CreateSpace. $12.95
paper (323p), ISBN 978-1-4751-8652-9
Kaylinmcfarren.com,
Amazon, BN.com
To save her brother from a
murderous gangster, Rachel
Lyons must join forces with
her ex-lover and dive into
treacherous waters to recover a cursed
relic from a Chinese merchant ship.
Show Time
Phil Harvey. Lost Coast Press. $15.95
paper (256p), ISBN 978-1-935448-11-2;
$9.99 e-book,
ASIN B007S0017C
Amazon, Apple iBooks,
BN.com, Gumroad
Starvation, freezing
temps, producers, or fellow
competitors: Which is most deadly?
Reality TV just got real.
SF/FANTASY/HORROR
Evil Across Time
Roy Askham. Xlibris. $24.19 paper
(190p), ISBN 978-1-50350731-9; $4.99 e-book,
ISBN 978-1-5035-0730-2
Amazon
Edwinas sleep is far more
exciting than her mundane
day-to-day existence because she is able to
ROMANCE/EROTICA
Below the Beltway
Taylor Marsh. MM Press. $9.99 e-book,
ASIN B01812BVBA
Amazon, Apple iBooks,
BN.com, IngramSpark
Elite life coach Alex
Gantry leaves Hollywood
for Washington, D.C.
Escaping a suffocating relationship, she meets the somewhat
younger, somewhat married environmentalist T.J. Gale.
Cinderella (Not Quite the Fairy Tale #1)
May Sage. CreateSpace. $8.99 paper
(217p), ISBN 978-1-5174-9877-5; free
e-book, ASIN B013H08PFQ
Amazon
Step into an adult version
of the old tale, in which
Cinderella cant wait to sue
her stepmother and has no
intention of going anywhere
near the king.
W W W . P U B L I S H E R S W E E K LY. C O M
49
When a hardworking
computer geek agrees to a
weekend cruise to help her
movie star friend get the
role of his lifetime, nothing
turns out as expected, but it
may turn out exactly right.
NONFICTION
300 Amusing Musings: Plus Funny
Family Banter, Hilarious Preschool
Conversations, Open Ended Yahoo
Headlines, and Whimsical Poetry
Kimmy Preuss. Outskirts
Press. $13.95 paper (82p),
ISBN 978-1-4787-6021-4
Outskirtspress.com,
Amazon, BN.com
A heaping helping of
juvenile anecdotes, whimsical poetry, and
a dash of Preusss observations.
Branded for Missions
Mary Johnson. AuthorHouse. $13.50
paper (216p),
ISBN 978-1-4208-2898-6
Amazon
This book delves deep
into being committed and
having compassion for the
lost, and having the mind of Christ and a
loving heart for people of all walks of life.
Chosen: Chronicles of an
Alien Abductee
Byron Lacy. CreateSpace.
$18.50 paper (442p),
ISBN 978-1-5186-0634-2
Amazon, BN.com
Lacy recounts his experiences as an
alien abductee for 60 years and how that
has impacted his life.
A Complete Guide to Ventriloquism:
Principles, Practice and Performance
Naveen Sridhar. CreateSpace. $24.95
paper (248p), ISBN 978-1-4636-8437-2
Amazon
This book shows the
right way to become a ventriloquist. It covers all
aspects of the art. Through
the examples and exercises,
50 P U B L I S H E R S W E E K L Y J A N U A R Y 1 8 , 2 0 1 6
People + Me
Joseph B. Frederick. Xlibris.
$23.99 paper (526p), ISBN 978-1-50355800-7; $3.99 e-book,
ISBN 978-1-5035-5801-4
Amazon
Frederick shares his early
life and the many side roads
he never would have
believed possible. The stories or vignettes
are easy to read in just a few paragraphs.
The Price of Freedom
Nabelah Al-Neghaimshi. AuthorHouse.
$18.24 paper (194p), ISBN 978-1-50494462-5; $4.99 e-book,
ISBN 978-1-5049-4463-2
Amazon
This book will guide you
in examining your relationships and reaching your
true self. You will be on your way toward
restoring your freedom and enjoying the
life you deserve.
The Seen and the Unseen:
Abortion and the Supreme Court
Taylor Carmichael. Con Law Books.
$13.10 paper (366p),
ISBN 978-0-692-27281-7
Amazon
A pro-life review of 40
years of abortion jurisprudence, including chapters
on Roe, Simopoulos, Catholic League, Casey,
Carhart, and the murder trial of Dr.
Kermit Gosnell.
The Sky Detective: A Memoir
Azadeh Tabazadeh. iUniverse. $19.95
paper (246p), ISBN 978-1-4917-6060-4
Amazon, BN.com, iUniverse
A daily account of how the
author fled Iran in the midst
of the Islamic revolution and
a raging war with Iraq to
become an award-winning
NASA scientist and a Stanford University
professor.
Stem Cell Battles: Proposition 71 and
Beyond; How Ordinary People Can
Fight Back Against the Crushing
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CHILDRENS/YA
RELIGION/SPIRITUALITY
Akashic Alphabet
Trenace Rose, illus. by Serguei Iourov.
Dementi Milestone Publishing. $38.95
hardcover (72p), ISBN 978-0-9898812-5-8
AkashicAlphabet.com, Amazon, BN.com
This research-based,
fine-art gift book is a
lift for the searching
soul. Inspiring narratives and 27 master
paintings are offered as
a catalyst for human evolution.
Cocoon of Cancer:
An Invitation to Love Deeply
Abbe Rolnick. Sedro Publishing. $10.95
paper (118p), ISBN 978-0-9845119-3-8
Baker & Taylor, Ingram
A realistic, hopeful book for those with
Amazon, BN.com
The Goblin Squad, a team of 10-yearolds, is tasked with patrolling the town of
Reflection Falls and chasing away
annoying little goblins who love to steal
vegetables.
52 P U B L I S H E R S W E E K L Y J A N U A R Y 1 8 , 2 0 1 6
haps the most dangerous period of the Cold War follows a young
woman in the years 1954 to 1961 as she navigates a maelstrom of
danger, deceit, and crisis.
The Sleepy Bear Club
Jennifer Grantham. Lulu. $19.99 hardcover (26p),
ISBN 978-1-304-94629-4
Lulu.com
In this book readers will find stories of a dreamworld inspired by adventures of the day. They will
experience the joy of freedom and imagination as they drift into a
playful slumber.
The Tinker & the Fold:
Part 1, Problem with Solaris 3
Evan and Scott Gordon. Laguna Lantern
Publishing. $11.99 paper (244p), ISBN 978-09963574-3-2; $2.99 e-book, ASIN B00Y8S6AY0
Amazon, BN.com
Jetts scientific tinkering goes dangerously
wrong and attracts the attention of the Fold. Now
he must find his way back to Earth to save it from the dreaded
Neutralization Protocol.
When You Get a Letter from Grandma
Dianna Antonacci. AuthorHouse. $17.99 paper (22p),
ISBN 978-1-4969-0554-3; $3.99 e-book,
ISBN 978-1-4969-0555-0
Amazon
Grandmas love to keep in touch with their
grandchildren, and sending letters is still a great
way to do so. But sometimes young children can
take a simple idea to a new level.
Who Jesus Is
Tonette Carter. AuthorHouse. $19.99 paper (28p),
ISBN 978-1-5049-1946-3
Amazon
Is Jesus a myth, or is he the son of God? Did
man evolve from a purported theory by evolutionists who present no evidence? Or was man created
by God?
Will I Ever Find a Best Friend?
K. Fetters, illus. by Charles Jaskiewicz. AuthorHouse. $19.99
paper (36p),
ISBN 978-1-5049-1752-0; $3.99 e-book,
ISBN 978-1-5049-1753-7
Amazon
This tale follows the main character as
she deals with various friendship issues.
Will she ever find the best friend shes
looking for?
Reviews Roundup
In the past month, we reviewed 22 self-published titles submitted via BookLife,
Publishers Weeklys website dedicated to indie authors. Among the highlights is
L. Penelopes Song of Blood and Stone, the first book in the Earthsinger Chronicles
series, which received a starred review.
Fiction
Run Fight
Brightest Day:
A Juneteenth Historical Romance Anthology
Alyssa Cole, Kianna Alexander, Lena Hart, and Piper Huguley. Seditious
Sisters, $4.99 e-book (302p) ASIN B00UQH7TGU
Robert Lane. Mason Alley, $14.95 trade paper (332p) ISBN 978-0-69235651-7
Dawn of Wonder
Marsha Hinton. New Meadows, $11.43 trade paper (276p) ISBN 978-09882036-2-4
Poetry
Driving in Circles
Nonfiction
Nicaea Trilogy
Warren Lamb. Whitegate, $12.99 trade paper (264p) ISBN 978-15086-6933-3
Paladins Odyssey
Bruce Fottler. CreateSpace, $11.99 e-book (277p) ISBN 978-1-50282903-0
Receiver of Many
Rachel Alexander. Rachel Alexander, $5.99 e-book (496p) ISBN 978-09966447-1-6
Rogue Knight
Regan Walker. CreateSpace, $3.99 e-book (274p) ASIN B014ZCMWZ4
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Childrens & YA
Ascendant
Rebecca Taylor. Ophelia House, $3.99 e-book (452p)
ASIN B00VFDC0QS
Reviews
Fiction
The Brightest Day: A Juneteenth
Historical Romance Anthology
Alyssa Cole, Kianna Alexander, Lena Hart, and
Piper Huguley. Seditious Sisters, $4.99 ebook (302p) ASIN B00UQH7TGU
Dawn of Wonder
Jonathan Renshaw. CreateSpace, $2.99 ebook (622p) ASIN B00VV63K22
REVIEWS
together at the end. He
leaves plenty of mysteries to
be solved in future volumes
while including a good deal of action,
intrigue, and growth for his protagonist.
Driving in Circles
Rita DOrazio. Wasteland, $17.95 trade paper
(386p) ISBN 978-1-68111-041-7
54b P U B L I S H E R S W E E K L Y J A N U A R Y 1 8 , 2 0 1 6
Nicaea Trilogy
Warren Lamb. Whitegate, $12.99 trade paper
(264p) ISBN 978-1-5086-6933-3
Paladins Odyssey
Bruce Fottler. CreateSpace, $11.99 e-book
(277p) ISBN 978-1-5028-2903-0
REVIEWS
who was an ordinary middle-class civilian
when the world was laid low by a pandemic-born apocalypse. This novel is cast
as Walts memoir, written in his old age to
explain how someone with no military
experience or survival skills eventually
became a key player in Americas restoration by using logistics rather than guns,
acting behind the scenes, enduring terrible circumstances, and making hard
decisions. In the process of restoring
modern amenities, Walt stumbles across
the story of a hidden treasure trove that is
just what the survivors need to rebuild.
But getting to itif it existswill
require a dangerous journey from his relatively safe but slowly decaying life. The
conclusion feels anticlimactic, but the
understated suspense otherwise works
very well. This is an intriguing new slant
on apocalyptic fiction, and fans who are
tempted to snub it because it breaks away
from genre expectations should set aside
their concerns; theyre likely to enjoy it
far more than they expect.
Receiver of Many
Rachel Alexander. Rachel Alexander, $5.99 ebook (496p) ISBN 978-0-9966447-1-6
Rogue Knight
Regan Walker. CreateSpace, $3.99 e-book
(274p) ASIN B014ZCMWZ4
Run Fight
Gillian Zane. Parajunkee, $12.99 trade paper
(288p) ISBN 978-0-9961761-3-2
REVIEWS
door, and high-risk supply
runs feel like spattery grocery shopping. The postKatrina New Orleans setting offers little
more than geography, and cliffhangers at
the end of each installment create a lack of
closure rather than anticipation.
54d P U B L I S H E R S W E E K L Y J A N U A R Y 1 8 , 2 0 1 6
Poetry
Watcher in Black and Other
Poems
Stanley Boucher. Fool Court Press, $14.95
trade paper (138p) ISBN 978-0-9834893-2-0
REVIEWS
Nonfiction
Beneath His Wings
Jenny Pruitt with Anne Severance. Believers,
$13.95 trade paper (244p) ISBN 978-0-57816564-6
Childrens & YA
Peas Let Her Be a Princess
Diane E. Keyes, illus. by Hannah Mericle.
Puddle, $19.95 hardcover (34p) ISBN 978-09962098-0-9
Ascendant
Rebecca Taylor. Ophelia House, $3.99 e-book
(452p) ASIN B00VFDC0QS
REVIEWS
to take on new meaning. In
Farwells (Rock Stars Girl)
supernatural romance,
Cassidy Jordan is whats known as a
second-timer, sent back to Earth from
the Life-After to complete one final task
that will allow her to move on. Theres
one small problem: her advisor, Noah,
never tells her what the assignment is, and
only gives her the
name Riley Davis.
Once Cassidy
finds Riley, she has
only a short time
to figure out her
taskand how
not to fall in love
with him. What
follows is an intimate exploration
of making difficult choices when none of
the options is good. Candid first-person
narration helps draw readers into
Cassidys mind, inviting them along on
her journey of discoveryboth of herself
and of what it means to be in love. Lovely
imagery and mostly realistic situations are
just enough to overcome the repetitious
nature of Cassidys mental landscape and
the slightly convoluted energy-based
setup of Farwells imagined afterlife. Ages
12up.
54f P U B L I S H E R S W E E K L Y J A N U A R Y 1 8 , 2 0 1 6