NEW DIARY OF A WIMPY KID BOOK TITLE

AND COVER REVEALED TODAY!

Global Publication in Twenty Countries to Coincide with U.S. Release;
Bestselling Author Jeff Kinney to Tour the World
NEW YORK, NYApril 28, 2016Amulet Books, an imprint of ABRAMS, revealed the
cover, title, and color of the biggest book of 2016 today. Jeff Kinneys eleventh original book
in the Diary of a Wimpy Kid series, Diary of a Wimpy Kid: Double Down, goes on sale
11/1/16. He joined an exuberant crowd of fans in New York City during a live webcast in
partnership with Scholastic Reading Club. Over 1 million viewers worldwide tuned in for the
unveiling, which is now available to watch on the Wimpy Kid YouTube channel. The books
November 1 global on-sale in at least 20 countries around the world will mark a milestone for
a series that has topped bestseller lists globally for more than nine years. The intense red cover
features bold yellow striping and a special cheese font that highlights a popular element from
the books.
Greg Heffley has always believed there was something that set him apart from everyone else. In the new book, Greg
discovers what makes him unique, and its not at all what he expected, says Jeff Kinney. After the tenth book, I
found myself at a crossroads in my career. I wasnt sure if I should continue writing Diary of a Wimpy Kid books or
go down a different path. Double Down is really special to me, because it reflects a renewed commitment to the series
and a plan for the future.
An all-new original story by bestselling author Jeff Kinney, Diary of a Wimpy Kid: Double Down is one of the most
anticipated books of the year everywhere; tens of millions of fans eagerly await this newest volume. There are now
more than 165 million copies of the books in the Diary of a Wimpy Kid series in print globally.
We are as excited about Diary of a Wimpy Kid: Double Down as we were when we published the first ten books.
There is no stopping Jeffs enthusiasm and storytelling flair along with his artistic creativity. We look forward with
even more enthusiasm to the tenth anniversary of the series in 2017, says Michael Jacobs, president and CEO of
ABRAMS. This unprecedented global release promises to be the biggest book and book event of the year around the
world. Diary of a Wimpy Kid continues to turn millions of kids on to reading everywhere.
Todays reveal wraps up the third annual Wimpy Kid Month, which began on April 1 with a multifaceted campaign
that included national publicity and advertising, dedicated retail promotions, and much more. Special appearances by
Jeff Kinney included a presentation to over a thousand librarians at the Texas Library Association conference in
Houston, Texas. He also attended the debut of Diary of a Wimpy Kid: The Musical, the first-ever theatrical
interpretation of the books. It opened to rave reviews in mid-April and has already been extended for an additional
eight weeks through the end of June. Materials for teachers and librarians offered activities for curriculum that
incorporated Diary of a Wimpy Kid and encouraged readers to exchange ideas and favorite moments.
Diary of a Wimpy Kid: Double Down, originating from ABRAMS Amulet imprint, will go on sale for publishing
houses in the United States, the United Kingdom, Canada, Germany, Australia, Turkey, Greece, Japan, Brazil, Spain,
Catalonia, Romania, Portugal, Hungary, Sweden, Latvia, Norway, and Taiwan, which joined forces for the first time

for the simultaneous release of book 10. Israel and Korea have joined as new partners for the release of book 11.
More publishing partners are expected to be announced soon.
This new book follows the enormous international acclaim of book 10, Diary of a Wimpy Kid: Old School, which
debuted at the top of bestseller lists around the world and has remained a number one bestseller since it was published
on November 3, 2015. Diary of a Wimpy Kid: Old School was one of the top-ranked titleschildrens or adultof
the year, and continues to dominate sales charts in 2016.
Kinney will continue his global tour throughout 2016 to build excitement for book 11. His international travels for
book 10, Diary of a Wimpy Kid: Old School, brought laughter and literacy around the world as Kinney began an
unprecedented worldwide tour to meet and greet international readers. Working closely with publishers on five
continents, Kinney was featured in major media outlets, met thousands of fans at sold-out events, and experienced
local cultures.
Three movies based on the book series have grossed more than $250 million. Jeff Kinney has won six Nickelodeon
Kids Choice Awards and two Childrens Choice Book Awards. Books in the series have won numerous awards that
were voted on by students and teachers around the globe. Wimpy Wonderland Island on poptropica.com, a virtual
world for kids, remains one of the most visited pages on the popular website.
Kinneys work has been widely praised for its ability to turn reluctant readers on to books. Published in 2007, the first
Diary of a Wimpy Kid book was an instant bestseller, and just a year later, more than 100,000 copies were in print in
the United States alone. The Diary of a Wimpy Kid series is a fixture on the USA Today, Wall Street Journal,
Publishers Weekly, and IndieBound bestseller lists. It has remained on the New York Times bestseller list since the
publication of the first book and through the release of book 10 for more than 466 weeks total, and for more than 362
on the series list. Wimpy Kid has been sold in more than 53 editions in 49 languages and appears on bestseller lists
around the world. There are now more than 165 million books in the series in print around the globe.

Founded by Harry N. Abrams in 1949, ABRAMS is the preeminent publisher of high quality art and illustrated books. Now a subsidiary
of La Martinire Groupe, ABRAMS is the publisher of bestsellers such as the wildly popular The Diary of a Wimpy Kid series by Jeff
Kinney, the award-winning cookbooks of Alton Brown, and the stunning photography of Yann Arthus-Bertrands Earth from Above.
ABRAMS publishes books in the areas of art, photography, cooking, interior design, comics, craft, fashion, sports, pop culture, as well as
childrens books and general interest. The companys imprints include Abrams; Abrams Appleseed; Abrams ComicArts; Abrams Image;
Abrams Noterie; Abrams Books for Young Readers; and Amulet Books.
www.abramsbooks.com
For more information, interviews, or images, please contact:
Jason M. Wells, Executive Director, Publicity and Marketing
Abrams Books for Young Readers/Amulet Books
115 West 18th Street, New York, NY 10011
office: 212-229-8826 mobile: 646-456-5446 fax: 212-366-0809
jwells@abramsbooks.com