KATHERINE MACRAE

Victoria, BC | 604-762-7751 | kathymacrae@gmail.com

HIGHLIGHT OF SKILLS AND QUALIFICATIONS

Hospitality professional with over twenty years of experience in the
tourism and hospitality industry in remote settings with dynamic
atmospheres
Completing a Masters of Tourism Management at Royal Roads
University concentrating in Ecotourism
Created and managed effectively all social media platforms for
business
Microsoft Office Suite (Windows 2016 & MAC 2011) Word, Excel,
and Outlook
Effective communicator for conflict resolution, coaching, and dayto-day resort and
restaurant functions
Impeccable attention to detail in all elements of work functions
dining room, fine
dining service, operations, guest relations

APPLICABLE SKILL SETS

Work closely with team to ensure brand quality and execution of brand
image
Develop innovative marketing programs to launch new campaigns which
drive demand and revenue to business
Social media savvy with expert knowledge on building a luxury brand
image through social media platforms.
Able to oversee creative development in conjunction with creative team
for advertising and promotion
Impeccable communication skills with both internal and external
resources
Work within budget and developing budgets to stay on track for
projections
Support and work closely with teams. Encourage a positive team
environment
Website management via WordPress software
Excellent written and verbal skills with a keen eye for details.

EXPERIENCE
2012-2015

Director of Marketing and Operations, Clayoquot Wilderness Resort

Facilitated all marketing initiatives for the resort. Reporting directly to the
Managing Director
Highlights
Represent Clayoquot Wilderness Resort Signature Experience for the
Canadian Tourism Commission in London, PURE Life Experiences in

Morocco, Conde Nast Luxury Travel Fair in London, Rendezvous Canada in

Vancouver, and Janine Cifelli Representation extensively throughout the
USA
Increased sales 20% through effective marketing campaigns
2011-2012

Social Media Marketing and Operations, Clayoquot Wilderness Resort

Implement and upkeep all social media channels
Guest relations and planning of resort activities

2009-2010

Client Services Associate, National Speakers Bureau

Organize speaking engagements for Canadas leading speakers
High-level of organization to keep track of 40+ events with pre-duringpost follow up

2007-2009

Assistant Lodge Manager, Bell 2 Lodge Last Frontier Heli-skiing

Responsible for all aspects of lodge details reservations, restaurant
functions, ordering, inventory, guest relations,

EDUCATION
2016

Master of Arts in Tourism Management, Royal Roads University

2012

Occupational First Aid Level 3

2002

Master Scuba Diver Trainer, PADI

1999

Bachelor of Arts, Social Sciences, Bishops University

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