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Dietetics Meets the World

Wide Web

Interning for The Plant-Powered


Dietitian

Amanda Lambrechts
Illinois State DI Research Forum

Objectives
Gain knowledge on the opportunities with social
media available for RDNs
Understand the ethical and legal issues related to
blogging and social media

Introduction of Independent Study


All Access Internships posting
http://
allaccessinternships.com/experiences.php

Interest in blogging/social media


Love for writing
Curiosity about plant-based nutrition
Potential to open future doors

Meet Sharon Palmer


The Plant-Powered Dietitian
Based out of Los Angeles
Encourages minimally processed plant
foods in everyones diets
Author of popular book The PlantPowered Diet
Editor of Environmental Nutrition and
Todays Dietitian
Created the Plant-Powered Blog

My Role as Sharons Intern


Contacted RDs/bloggers for recipe round-ups
Wrote a variety of articles
Interviewed RDs/bloggers for the weekly post, In
the Studio with Sharon Palmer
Assisted in presentations

Key Projects
Publications in Environmental Nutrition
Contributed to the Just In and Research Roundup
sections

Created presentation for conference


Plant-Powered Plates: How to Incorporate Alternative
Sources of Protein

Projects (continued)
Vegan Recipe Roundups
Examples: Comfort Foods, Nourish Bowls, Super
Bowl Appetizers

Recipe Analysis
Interviewed Lisa Dorfman, RD
Wrote Optimizing Performance and Getting Lean
Legally!

Portland Vegan Restaurant Review


networking

Blogging by the Numbers


Over 20 million bloggers in the US
4 of 5 Internet users visit social networking
sites/blogs
90% search online for recipes*
73% say they trust food blogs
Nutrition Blog Network
Over 900 approved blogs written by registered
dietitians
Amidor, T. (2013). Calling all food bloggers. Todays Dietitian, 15 (6), 22.
*Online sample from a BlogHer study

Why Blog?
Promote dietitians and businesses
Build brands
Additional income
Market dietetics profession
Spread nutrition messages
Enable real-time communication with clients
and consumers
Allows RDs to disseminate accurate and
appropriate dietary recommendations
Amidor, T. (2013). Calling all food bloggers. Todays Dietitian, 15 (6), 22.

Tips for Blogging


Be frequent and timely
Mind the length
Keep word count between 350-500
words

Use a conversational tone


Engage readers

Photography is key
Stay organized
Schedule posts
Learn from others

Concerns with Blogging


Criticism
Ethical and legal violations
Competition with inaccurate blogs
Time draining
Obsession with likes, followers,
and comments

Perspective on Criticism

Anytime you display your work to the worldwhether in a


book or on social mediayoull find that the majority of the
feedback will be wonderful, but you do have to have a bit of a
thick skin because you might receive some negative
commentary or encounter people who feel you owe them
something. You cant take everything too personally;
you have to have fun with it.
Kate Scarlata, RD, LDN
http://blog.katescarlata.com

Must adhere to the fundamental


Academys Stance

principles of honesty, integrity and


fairness outlines in the Code of Ethics for
the Profession of Dietetics

dietetics practitioner does not engage in false


or misleading practices or communications
The dietetics practitioner is alert to the occurrence
of a real or potential conflict of interest and takes
appropriate action whenever a conflict arises

Principle
s
15

18

The dietetics practitioner does not invite, accept, or


offer gifts, monetary incentives, or other
considerations that affect or reasonably five an
appearance of affecting his/her professional
judgement.
Helm, J. (2013). Ethical and legal issues related to blogging and social media.
Journal of the Academy of Nutrition and Dietetics, 113(5), 688-690.

Principle 6
The dietetics practitioner does not
engage in false or misleading practices
or communications
Includes not promoting/endorsing specific
goods or products in a false or misleading
manner
Must provide accurate and truthful
information to the public
Identify and link to sources whenever
feasible
Never plagiarize
Helm, J. (2013). Ethical and legal issues related to blogging and social media.
Journal of the Academy of Nutrition and Dietetics, 113(5), 688-690.

Principle 15
The dietetics practitioner is alert to
the occurrence of a real or potential
conflict of interest and takes
appropriate action whenever a conflict
arises
Must disclose conflicts of interest,
affiliations, activities, and personal
agendas

Helm, J. (2013). Ethical and legal issues related to blogging and social media.
Journal of the Academy of Nutrition and Dietetics, 113(5), 688-690.

Principle 18
The dietetics practitioner does not
invite, accept, or offer gifts,
monetary incentives, or other
considerations that affect or
reasonably have an appearance of
affecting his/her professional
judgement.
Deny favored treatment to advertisers
and special inters and resist their
pressure to influence content. When
exceptions are made, disclose them
fully to readers.
Helm, J. (2013). Ethical and legal issues related to blogging and social media.
Journal of the Academy of Nutrition and Dietetics, 113(5), 688-690.

Take the Pledge!


Bloggers committed to ethical blogging
can include the following badge to their
blog
I disclose my material relationships, policies,
and business practices. My readers will know
the difference between editorial, advertorial,
and advertising, should I choose to have it. If I
do sponsored or paid posts, they are clearly
marked.
Blog with Integrity. http://www.blogwithintegrity.com. Accessed April 20, 2016.

Practice the Principles


Your Situation: You have a year-long contract
with a food company and have been asked to
comment on different blogs that are critical of this
food.
You should?
Be transparent when adding comments on the blogs.
Make your points but disclose your relationship with the
company in a conversational way.
In my work with Company X, I know that
Helm, J. (2013). Ethical and legal issues related to blogging and social media.
Journal of the Academy of Nutrition and Dietetics, 113(5), 688-690.

Final Thoughts
Social media is an important part of
our practice
Necessary to be aware of ethical and
legal issues
Potentially helpful way to challenge
yourself to stay up-to-date on
research
Networking opportunities

Questions?