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Curriculum Unit Lesson Plan

Lesson title: We Notice (Lesson 1, Learning Segment 2)


Grade: 2

Learning Objective(s)

Evidence for assessment

Students will examine and compare various advertisements.

I notice forms: Students will be shown various advertisements and be asked


to take notes on what they notice. This assessment is meant to expose what
students are already noticing and naming in the advertisements and what
they are not.
Adaptation to I notice forms: Students who prefer to express their
understandings through images will have the option to do so. Students will
receive a bag full of various images. They will select the images they feel
reflect what is in the advertisement. For instance, while observing an
advertisement that makes a sports reference a student might select an image
from their bag that shows sports equipment. Students' bags will include
blank squares of paper for drawing aspects of the advertisement that they
picked up on but did not have the image to communicate.

Rationale

Conferring questions: What did you observe? Why is this important? What
does this make you think about boys/girls? How was the first
advertisement different from the second? How was it similar?

This lesson is meant to promote students critical eye towards advertisements. It is


the start of a learning segment where students distinguish their observations from
their inferences as well as use their observations to support their inferences, thereby
strengthening their critiques of ads.
The New York City Department of Education K-8 Social Studies: Scope and
Sequence
Thinking skills

comparing and contrasting, distinguishing fact vs. opinion

Research and Writing Skills

getting information, organizing information, looking for patterns,


interpreting information

Image Analysis Skills

decoding images (graphs, cartoons, photos)

Prerequisite Knowledge Students will have completed the pre-assessment where they were asked to describe
their ideas on gender.

Learning Experience

Starting It (15 min)

Assessment

Ask students where theyve noticed


advertisements (make sure to mention
advertisements on toys, billboards,
posters on subway, in stores, catalogs,
and on TV)

Tell students that today they will be


looking closely at ads to identify the
details in them. They will write these
details on their observation forms

Using a large print of a Disney toy


poster meant to target girls, ask
students what they notice (if students
are having trouble with this model a
noticing)

Using the document camera to display


the I notice form, demonstrate to
students how the will complete it.
Scribe what students are noticing

Show a new Disney toy poster (this


one targets boys) Ask the students to
turn and tell their partner one thing
that they notice

Under the document camera in the


opposing column of the I notice form,
scribe students noticings

Students whole group & turn


and talk responses

Tell students that they will be using the


backside of the form to generate
noticings for two more ads. They will
be doing so independently.

Doing It (15 min)

Project one advertisement on the


Smart Board and tape the other printed
advertisement to a wall. Using clip
boards, students will circulate from
one advertisement to the other, jotting
down their findings

Conferences with individual


students

Finishing It (10 min)

Students turn and tell a partner what


they noticed

Students whole group & turn


and talk responses

The whole class discusses the findings

Students are asked to compare the two


advertisements, what is different?
What is similar?

Link for tomorrow: define observation


& inference

Using a highlighter demonstrate


marking an observations from the
whole class I notice form

Students identify an observation they


found in their own forms and turn and
share it with a partner

Adaptation to I notice forms: Students who prefer to express their


understandings through images will have the option to do so. Students will
receive a bag full of various images. They will select the images they feel
reflect what is in the advertisement. For instance, while observing an
advertisement that makes a sports reference a student might select an image
from their bag that shows sports equipment. Students' bags will include
blank squares of paper for drawing aspects of the advertisement that they
picked up on but did not have the image to communicate.

Accessibility

Materials Needed

Smart Board, printed advertisements, I notice forms, document camera

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