IWA #4/ Advertisement/ 4/14/16

Name ____________________
Date __________________
Chapter 10: Advertising
Focus Questions:
1. Describe the product/service you are advertising/selling.
a. Whats the advertising problem? Not a lot of people know about them,

its only 1 table out.

b. Whats the advertising objective? To spread awareness about the

tables.

2. Describe the company who makes the product/service.

Virginia Tech
3. What type of ad are you designing?
a. Window display for a mall setting.
b. Direct mail advertisement- Send mail out to local students, staff members,
president.
c. Billboard4. How will the ad be distributed?
a. Window display for a mall setting what store/mall (name of store and
geographic area)- On radio shake windows, or a picture of the table on the
tour guide that shows you where each store is.
b. Direct mail advertisement mailed to whom? To students at Virginia tech,
staff members, and the president.
c. Billboard where (geographic area) interstate 460
5. Who is the target audience for the ad?
a. Demographics (age, education, nationality, religion, and ethnicity.) 15-60

college students or college educated.

b. Psychographics (personality, values, opinions, attitudes, interests, and

lifestyles)

6. Does the company or product have any characteristics that might annoy people and
contribute to poor public relations for the business? It may contribute to poor public
because the tables cost so much money. But if we get enough people to come
together they can purchase one together.
7. Does the ad sell merchandise or services, or does it merely announce them? Merely
announce them.
8. Does the ad fit the type of business in terms of prestige and distinction? Yes,
because the people receive the advertisement will have access to the tables at
Virginia Tech.

IWA #4/ Advertisement/ 4/14/16

Advertisement
Author: ______________________________
Grading Rubric
Competencies

Assignment meets
submission criteria
(print quality is good).
Ad Copy
Writing is clear,
concise,
conversational and
appropriate for
medium, audience
and communication
objectives.

Text presents
information to readers
or viewers in a form
that will persuade
them to act, to
change their opinions,
or to maintain the
opinions they already
have. (Includes call
to action.)

There is one clear,

well-focused topic.
Main idea stands out
and is supported by
detailed information.

Writer uses vivid

Excellent
(A = 10090)

Good
(B = 8980)

Satisfact
ory
(B = 7970)

Ineffecti
ve
(B = 6960)

Missing
(B = 590)

Notes

IWA #4/ Advertisement/ 4/14/16

words and phrases

that linger or draw
pictures in the
readers mind, and
the choice and
placement of the
words seems
accurate, natural, and
not forced.

Answers most obvious

questions readers
may ask.

Grammatically correct
(spelling,
punctuation, syntax,
etc.)

Adheres to AP Style.
Facts are accurate.
Ad Design
Designs is clean,
simple, easy to read.
Includes relevant and
persuasive photos
and/or graphics.
Design is creative.

Final Grade: ____________