AFRIMOBILE

PIONEERS
CREATING ACCESS

ACCESS TO FINANCIAL
SERVICES
ACCESS TO FINANCIAL

URBAN
ENVIRONMENT
CONSUMER
NEEDS:
Convenience
One device for
everything

TOWNSHIP OR RURAL
ENVIRONMENT

133% mobile penetration

rate

Access to
mobile device

Access to
Communication;
Transport;
Banking; Health;
Education

CONSUMER NEEDS:
Access to affordable,
secure financial services,
Financial education;

75% banked population

BUT low active bank
accounts; low ATM
landscape in rural areas;
low savings

219 Mobile Money services in 84 countries at end 2013

Over 60 million active mobile money accounts globally (June 2013)
Sub-Saharan Africa; 98 million registered accounts in June 2013;

SA EcoSystem
Government
Banks
Social
Development
Rural Development ABSA/ Barclays
Financial Inclusion FNB
Capitec
Standard Bank

Closed User Groups

Farmers
Association
Unions
Stockvels
Grant Recipients
WDB clients

Distribution Network
Mobile Network
Retailers
Operator
Shoprite/ Checkers
MTN
PEP Group
Vodacom

Stakeholder Criteria:
Provide scale
Distinct interest in financial inclusion
Defined commercial gain
Mobile payment ecosystem will alleviate challenges in current cash ecosystem

Market Opportunities
Mobile
Banki
ng

Mobile
wallets

Closed Loop
wallets

Salary wallet
(mineworkers)
Savings wallet
(stockvels)
Farmers wallet

Merchant
s

Value
Chains

SMME

Mobile banking (pay

suppliers,, pay
employees)
Enable agent network
for closed loop or value
chain distribution

Social
Networks
payments
aggregator

Value Chains

Funeral Insurance
Prepaid electricity
Loyalty (translate to
commercial value)

Think Big start small ..

Service Offering: Mobile payments market
development

Client: Women Development Bank Microfinance Institution

KPI: Micro loans disbursed to women in rural

areas through mobile phones

AFRIMOBILE USP
Success factors in Kenya/ Tanzania
Mobile money experience in bank-led and
MNO led models;
Understand different market dynamics Nigeria, Malawi, Pakistan, Nepal,
WHAT WE NEED?
Mobile Platform provider / Technology
partner
Develop closed loop wallet
Aggregator for payments in different
countries

THANK YOU
Lebogang Mokgabudi
+27828894065
lmokgabudi@afrimobile.c
o.za

CREATING ACCESS TO FINANCIAL

SERVICES