Distracted Driving

The Uber Drivers

BL AKE MAGESON
KARL A MADRILES
DANIEL KO

What is distracted driving?

The practice of driving a motor vehicle while engaged in another
activity, usually involving the use of electronic devices

CALL FOR ACTION

Structure Reasoning
Brief descriptions of the cause & effects distracted driving may have, along with
legal consequences
Explanation of what the problem is, backing it up with statistics
Additional panel of lives lost & contact information for any questions regarding
this issue
We chose the colors red and blue mainly to remind people police enforcement by
attempting to alleviate the damage of this problem.

LOGOS

Introduction of
problem in the middle
panel, usually the first
one seen right after
the introduction.

Once the audience

knows exactly what
distracted driving
is, we offer them
prevention
methods and show
them possible
consequences

LOGOS cont.
LAYOUT

Several statistics
were used to enforce
the issue and offer a
further explanation of
its definition
Pictures are used to
get attention in order
for people to relate to
similar tasks

ETHOS
The design reflected professionalism & active language
Correct grammar was used throughout the brochure, adds credibility
Images are kept PG- 13

Prestigious
institutions are
mentioned as proof of
trustworthy sources
Makes personal
connection with
audience in attempt
to have them take
action

ETHOS cont.

Reliable organizations
are provided for
additional information
and help

PATHOS
With this problem we see that the loss of life as well as the injury to many people can affect
the victims and the families for a long time.
Many lives have been lost by this act during driving, not only teenagers and adults but also
small children have been affected.

Creates reflection on
the audiences' part

AUDIENCE
The information pertained to those who drive, which are usually 15 and
older
Everyone is welcomed to take action

CONCLUSION/ HEALTHY ALTERNATIVES

Put your cell phone away completely,
it can wait
You can eat when you get to your
destination
If you consumed alcohol, call a sober
ride or wait until you are sober

QUESTIONS?

THANK YOU!