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Communication Models
The learner understands the nature and elements of oral communication in context.
The learner designs and performs effective controlled and uncontrolled oral
communication activities based on context.
Differentiates the various models of communication. (EN11/12OC-Ia-3)
The learner can make a comparison matrix of the various models of communication.
The learner can prepare and present a situation that illustrates their own model.
1.5 hours
LESSON OUTLINE
During the lesson, the learners will:
1. Introduction:
Discuss with the teacher previous learning about the Speech Communication
Transaction Model. (5 minutes)
2. Motivation:
Accomplish the Sender-Receiver Model Worksheet to enrich knowledge of the various
components of communication. (5 minutes)
3. Instruction/Delivery: Present ones researches on their assigned model of communication and discuss.
(40 minutes)
4. Practice:
Make a comparison matrix of the various models of communication. (15 minutes)
5. Enrichment:
Analyze the communication system in the family and choose a model that illustrates
it. (10 minutes)
6. Evaluation:
Prepare and present a situation that illustrates a model of communication of their choice.
(15 minutes)
MATERIALS
RESOURCES
May 2016
http://www.iacact.com/?q=modelshttp://communicationtheory.org/lasswells-model/
http://www.praccreditation.org/resources/documents/APRSG-Comm-Models.pdf
Accessed April 28, 2016
PROCEDURE
INTRODUCTION
1. Have a review of previous discussion on the nature of
communication.
2. Ask the students the following questions:
a. How can you define communication based on your own
understanding?
b. What did you learn about the Speech Communication
Transaction Model?
MOTIVATION
1. Provide the students with the Source-Receiver Model Worksheet.
Explain their task to create a specific example that shows how the
model illustrates the various components of communication. Let them
work in pairs. Afterwards, ask few students to answer this question:
a. How does this model help you understand the various
components of communication?
INSTRUCTION/DELIVERY
1. Students will share what they learned based from their researched
readings about their assigned model of communication. The teacher
will ask volunteers to draw the model on the board as the discussion is
going on.
2. The following are some information about the models of
communication.
Teacher Tip:
Briefly explain first to the students
the example given so they will find it
easy to create their own specific
example.
Teacher Tip:
While discussing, have students
identify some strengths and
weaknesses of each model of
communication. In addition, provide
concrete examples that apply to
each.
a. Aristotelian Model
May 2016
(i) Speaker, (ii) Speech, (iii) Occasion, (iv) Audience and (v) Effect.
Aristotle advises speakers to build speech for different audience on different
time (occasion) and for different effects.
Speaker plays an important role in Public speaking. The speaker must
prepare his speech and analysis audience needs before he enters into the
stage. His words should influence in audience mind and persuade their
thoughts towards him.
Example:
May 2016
Alexander gave brave speech to his soldiers in the war field to defeat Persian
Empire.
Speaker
Alexander
Speech
Occasion
War field
Audience
Soldiers
Effect
To defeat Persia
b. Laswells Model
Harold Dwight Lasswell, the American political scientist states that a
convenient way to describe an act of communication is to answer the
following questions
Who
Says What
In Which Channel
To Whom
May 2016
May 2016
Linear Model
c. The Shannon and Weaver Model
The original model was designed to mirror the functioning of radio and
telephone technologies. Their initial model consisted of three primary
parts: sender, channel, and receiver. The sender was the part of
a telephone a person spoke into, the channel was the telephone itself, and
the receiver was the part of the phone where one could hear the other
person.
Shannon and Weaver also recognized that often there is static that interferes
with one listening to a telephone conversation, which they deemed noise.
The noise could also mean the absence of signal. In a simple model, often
referred
to
as the
transmission
model or standard
view
of
communication, information or content (e.g. a message in natural language)
is sent in some form (as spoken language) from an emisor/
sender/ encoder to a destination/ receiver/ decoder. This common conception
of communication views communication as a means of sending and receiving
information.
May 2016
May 2016
In 1960, David Berlo expanded on Shannon and Weavers (1949) linear model
of communication and created the SMCR Model of Communication. The
Sender-Message-Channel-Receiver Model of communication separated the
model into clear parts and has been expanded upon by other scholars.
e. Schramms Model
Communication is usually described along a few major dimensions: Message
(what type of things are communicated), Source / emisor /
sender / encoder (by whom), Form (in which form), Channel (through
which medium), Destination / receiver / target /decoder (to whom), and
Receiver.
May 2016
PRACTICE
1. Divide the class into five groups. Tell each to make a comparison table
Teacher Tip:
Students may also perform a task of
May 2016
analyzing
posts
of
famous
personalities,
focusing
on
the
message, and check which model
suits the communication.
Teacher Tip:
The teacher may provide/assign
students with contexts/setting from
which they will think of a situation to
present.
May 2016