Name_________

Clifford Sifton- Help us to Settle the West!

It is the year 1896. Your name is Clifford Sifton, and as the new Minister of the Interior of
Canada you have been made responsible for settling Western Canada. With the ties back to
Britain, your superiors are expecting that you will be encouraging other British settlers to settle
the rowdy west.
What will you do? How will you do it? Will you only advertise to the British, or are there
others are in Europe, or even in North America who you think will make better farmers?
It is your job to create an advertisement, that will help encourage settlers to come to
Western Canada. Acting as Clifford Sifton you are looking for certain groups of individuals to
move West. How you do it, and what you do is completely up to you!

1.
a.
b.
c.
2.
a.
b.
c.
3.

a.
b.
c.

You can either:

Create a poster that is designed to be placed in certain countries you wish to advertise to.
(groups of three
It must be designed for a certain group, that you have identified.
It must be an attractive poster that will get attention (color, neatness, convincing)
It must represent the kind of advertising that would be seen in the late 19th century.
Create a 30 sec- 1min radio broadcast designed to be placed in certain countries you wish to
advertise to. (groups of three)
It must be designed to attract a certain group that you have identified.
It must sound like a radio advertisement, with intelligent and convincing language.
It must represent the kind of advertising that would be seen in the late 19th century.
Create a 30 sec- 1.30 min video advertisement to be shown in certain countries that you wish
to advertise to. (I know videos did not exist yet but we can pretend they did!) (group of
three)
It must be designed to attract a certain group that you have identified.
It must be edited together to look like a real advertisement that would convince a settler to
move to Western Canada.
It must represent the kind of advertising that would be seen in the late 19th century.
Choose one of the above options that you think you can do a great job with!

Keep in mind you will only have a small amount of allotted time. Do not pick something if you
think that you will be unable to complete it in the time designated.

Checklist:
______ I have identified in my project who I am advertising to
______ I have identified from what perspective I am advertising from.
______ I have used the same advertising strategies as used by Clifford Sifton

______ I have done my best to create an attractive advertisement

______ I have worked well with my partner/group to create an ad. I am proud of
______ Our video/broadcast is the required time length
______ I have colored/edited and done a neat job with my advertisement

Self Reflection- After Completion

Throughout creating your advertisement it was expected that you would collaborate well with
your group members, meaning that you would work great together and respect each other.
Do you think that as an individual you contributed well to your group? What could you have
done better?
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
As a group do you think you worked well together? If any issues came up how did you resolve
them? What do you think you could do better on next time as a group?
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________

In the table below write your group member's name and write one thing you think they did really
well on, and something you think they could improve on.
Name of
Student

What did they do good on? What could they improve on?

Excellent

Proficient

Basic

Not Yet

KnowledgeHistorical
Accuracy
7.2.5.g, h, m

Student shows
strong
understanding of
the time period
and historical
facts.

Students show
an
understanding of
the time period
and historical
facts.

Student shows
limited
understanding of
the time period
and historical
facts.

Student has not

demonstrated an
understanding of
the time period
and historical
facts.

Skill-Oral,
Written and
Visual Literacy
7.S.8

Students work has

strong appeal and
is an attractive
advertisement.

Students work is
visually
appealing, with
some
attractiveness.

Students work
has aspects of
visual appeal,
with limited
attractiveness.

Students work is
not yet appealing
or an attractive
advertisement.

Skill- Clarity in
ideas
presented
7.S.8

Student
demonstrated
clarity of
objectives and
ideas presented

Student
demonstrated
some clarity in
their ideas and
objectives.

Students work
was at times
confusing.

Students work
was unclear with
unfocused ideas
presented.

Skill- Group
Work 7.S1

Student worked
well with their
group members,
and took others
ideas into
consideration.

Student worked
well with their
group with
minimal
difficulties.

Students worked
with their groups,
but had some
issues.

Students did not

work or
contribute to
their groups.