Escolar Documentos
Profissional Documentos
Cultura Documentos
Corporate Strategy
1
Corporate Strategy
2
Corporate Directional
Strategies
3
Corporate Strategy
Directional Strategy:
4
Corporate Strategy
Directional Strategy:
5
Corporate Strategy
Growth Strategies:
6
Corporate Strategy
– Concentration
– Current product line in one industry
–
– Diversification
– Into other product lines in other
industries
7
Corporate Strategy
– Vertical growth
–
– Horizontal growth
–
8
Corporate Strategy
Concentration:
Vertical growth
–
– Vertical integration
• Full integration
• Taper integration
• Quasi-integration
•
– Backward integration
•
– Forward integration
–
9
Corporate Strategy
Concentration:
Horizontal Growth
–
– Horizontal integration
–
–
10
Corporate Strategy
11
Corporate Strategy
Diversification:
Concentric:
–
– Growth into related industry
– Search for synergies
12
Corporate Strategy
Diversification:
Conglomerate:
–
– Growth into unrelated industry
– Concern with financial
considerations
13
Corporate Strategy
Exporting
Licensing
Franchising
Internat Joint Ventures
ional Acquisitions
Entry Green-Field
Options Development
Production Sharing
Turnkey Operations
BOT Concept
Management Contracts
14
Corporate Strategy
Stability Strategies:
15
Corporate Strategy
Retrenchment Strategies:
– Turnaround
–
– Captive Company Strategy
–
– Selling out
–
– Bankruptcy
–
– Liquidation
16