Beautiful PEOPLE Health Soultions Private Limited is a privately funded company founded

and run by MBA graduates. In June 2009, the company launched its premium bio spa/salon
brand Beautiful People, with a singular objective of providing affordable beauty with state of
the art professional spa an salon environment.
Beautiful People employs a very effective business model, and : "As 'feel good' is becoming
very important in today's high stress urban environment, beauty treatments at salons,
gyms, massages, the spa experience and soon have become a part of people's lifestyles.
Owing to the increasing demand the salon segment is experiencing a high growth rate.
Salons are coming out of their 5-star environment and making an appearance in stand-alone
formats." BP offers Luxury at Affordable rates so as to make health consciousness part of
everyday life.
Beauty Industry
The Hair & Beauty Salon (H&BS) industry in India is today at Rs.6,900 Cr, up from Rs.1,500
Cr in 2005. It is expected to reach Rs.29,800 Cr in 2015, and get to Rs.98,500 Cr in 2020.
Around 90% of the industry is unorganized.
Business Model
Beautiful People Health solutions PVT Ltd , currently operates in a 2000 sft store formats for
both male and females offering provide big salon services at affordable prices at all high
streets of populous neighborhoods. Introduce customers to inside out beauty maintenance
via Yoga services that will be provided at most of the BP locations. In time BP will introduce a
whole new product range to provide holistic products that will offer easy beauty
maintenance at home. Beautiful People caters to both men and women to address the
beauty needs.
However, based on the current market swings the Beauty industry will see an exploding
growth in the BOP segment as India goes on to look good. There is no organized player in
the segment to cater to the BOP segment.
Who is a BOP segment customer?
A Middle to high income group customer, who sees beauty services as commodities
than nice to haves.
Where Beauty care is still seen as an Intimidation and Taboo
Where Beauty care is absolutely becoming the order of the day
A large untapped market.
BPHL Will operate under the brand name B Beautiful to cater to the needs of BOP via a
400sft ultra-modern
High end looking spa and salon for both men and women.
B Beautiful will run in small formats with primary motive of offering very essential services
to satisfy the needs of the customers in the middle to high income neighborhoods.
B
BioSpa/salon Experience
Beautiful People is built in 1700-2000 sft space with a serene and relaxing environment
providing consistency in services and customer experience and will follow the following of
rule of thumb in addressing the needs of the customer
Most customers, have three beauty needs. Basic services such as pedicures, manicures and
massages are a monthly regimen, fashion services such as hairstyle changes are a less
frequent need, while spa services are a premium product.

Based on this BP packages its services, and introduced the concept of salon
membership. For `1,000 a month, customers can avail of unlimited basic services.
This is what an urban upper middle class customer would reasonably allocate in a
month. BP also creates a database on each customer, so services can be customized
across branches.

BP offers pure beauty via its use of bio degradable products. All spa and beauty
products are made with alive nurturing plants, herbs and oils and contribute in every
way to the enhancement of therapists touch.

Finally, Bp offers Services to males as the new age Indian male comes off the age, he
is more interested in self like never before, Most BP locations are designed to offer
Unisex places , just like with women, our men customer services are given equal
focus and services from them are divided in basic and luxury lines .

Competitive Edge
Beautiful People's competitive edge is their unique combination of Pricing, services, location,
and customer centric focus. Both the extraordinary services and location has been detailed
previously. Beautiful People has set out since its inception to provide quality, dependable
services. Beautiful People has an innovative training program that is extensive in its depth,
properly training employees to provide an unprecedented level of customer service. All
customers will leave Beautiful People with a feeling that their needs were met well beyond
any expectations that they previously had and far better than any competitor. This
customer-centric business model is not just rhetoric, there are financial incentives in place
for employees to offer unprecedented levels of service. This will ensure a high rate of return
customers, allowing Beautiful People to meet their ambitious goal of 90%.
We believe these powerful customer benefits has the potential for dramatically changing the
way of how people shop for premium mens clothing, as well as alter the dynamics of the
industry.

Beautiful People Products

At Beautiful people, we use natural, uniquely adaptable high-end spa line and a result
oriented professional skin care system from Dermalogica and Shankara USA. And Matrix
Biolage professional hair care line for Hair. Beautiful People offers a wide variety of mind and
body healing services and products. The salon aspect of the business will provide both males
and females with any type of hair styling services.
The spa business is devoted to providing holistic methods of massage, and body work. This
is all done in a relaxing, serene setting. The add on service of Yoga will stand out as clear
market differentiator as we at Beautiful people believe that looking good is an inside out
journey of lifetime.
Beautiful People Stores
Currently there are 3 company-operated locations in Hyderabad . Going forward, BP plans to
open new stores both via the franchising route and company owned route. The expansion
plans also target Tier I cities to spread the high quality affordable cost proposition The
company will aggressively look to open 10 by the end of 2010 and 8 more by the end 2011.
Beautiful People has chosen Hyderabad as their starting point for the business venture.
Hyderabad offers good mix of educated and cosmopolitan people, slightly edging over the
conservative side in styles, emerging as strong contenders to other major metros in

choosing healthy lifestyle choices including personal care and regular exercise. Hyderabad
has one of the most educated populations that loosely correlates to earning potential, or
at least indicates a higher average household income. Beautiful people will always setup bio
spa/salon on high streets of the populous neighborhoods or within the gated community
providing easy access to all the customers and thus become a neighborhood spa.
People Behind
Shridevi P Reddy , promoter managing director of the company, comes with decade and
half of experience in various high customer touch point businesses, addresses business
expansion, strategic product partnerships, Business modal enhancement and marketing
envisions Beautiful people chain to be a game changer in providing quality services at an
affordable cost in all populous locations including tier1 cities. Shridevi is on the board of
various companies like Rite cure( subsidiary of Medplus health) , Zerostock Retail private
limited, as well as Holistic health care solution( Therapy ayurveda) . Has a great
understanding of Indian consumer and retail markets. Has two advanced business degrees
in Business finanace and Marketing.
Soujanya Reddy , Chief Operating Officer. Manages the day operations of the company,
handles staff training, HR and employee retention programs to provide consistent service
across all centers. Soujanya currently serves as a director for Holistic healthcare solutions
( Therapy Ayurveda) has extensive experience managing 50 center operations of personal
business. Advanced Business graduate in Marketing by education with 12 plus experience in
personal care industry.