SALIENT = CHARACTERISTIC = opvallendheid

A salient belief about an object's attribute influences the perception of the object
in total. So if the belief (subjective knowledge) is not salient it will not influence
the object's perception.
The salient belief depends on the situation. There are three different kinds of
beliefs that are discribed in the relation to Ajzen and Fishbeins Theory of
Reasoned Behavior (followed by the Theory of Planned Behavior).
Essentially, Shapero used Perceived Desirability to cover Ajzen-Fishbein's Social Nornms & Attitude;
Perceived Behavioral Control is not exactly the same as Perceived Feasibility and Shapero adds Propensity to Act
(that is more of a Person variable, not PxS like the others.
Entrepreneurship is the type of planned behavior for which intention models are ideally suitable (Bird, 1988; Katz
and Gartner, 1988)