Date of submission 11th June.

Go Pro.*

5-10 minutes.

Brief.
You have been tasked by Happy Hour Productions to make a short film or
advert show casing the many abilities of the Go Pro. You must be creative
and use the camera in interesting and new ways people havent seen before.
You must show off its toughness and versatility.
The advert must be between 4 and 7 minutes long and must appeal to young
people aged 17 to 30. The advert will be shown on the Go-Pro YouTube
channel, the Go-Pro website and on TV channels like national geographic and
discovery.
This must be of professional quality and only use go pro to film.
In order to keep the advert interesting you must try to film as many
different sports or activities as possible as this will make more people
interested. The film must follow the conventions of existing pieces so you
have to film it like a GoPro ad. You must also include a little bit of
information on what youre doing using a voice over.

Date of submission 11th June.

contact
0788513400
0784556737
0776507001
0788345001
076012990

My actors are filming themselves so they are also crew, this means I will save
money.

Date of submission 11th June.

location

address

Virginia waters

London Rd, Virginia

Water GU25 4QF
Nine Mile Ride,
Bracknell, West
Berkshire RG12 7QW
Waltham Rd,
Maidenhead, West
Berkshire SL6 3NJ
Winnersh
Wokingham RG41
5LU

Bracknell Lookout
White Waltham
Airfield
Winnersh station.

Permission
needed
n

Date

11th may

11th to 20th

7th may

14th may

7th may

Reading station

Station Hill, Reading

RG1 1LZ

Waltham St.
Lawrence

Waltham St
Lawrence
Reading, Windsor
and Maidenhead
RG10 0JL

Henley skate
park.

Makins Recreation
Ground, Greys Rd,
Henley-on-Thames
RG9 1TE

13th may

Early skate park

Sol Joel Park

14th may

20th may
n

Wokingham Road,
Earley, Reading,
Berkshire RG6 7DT

Cheddar Gorge

Cheddar Gorge
Cheddar,
Somerset

22nd may

Reading town
centre

Oxford Rd, Reading

RG1 7LA

14th may

Date of submission 11th June.

Script.
Scene 1 fades in with footage from go pros of skating and cycling
Narrator 1
Go pros? Yeah their dead handy.
Narrator 2
Just rugged and reliable.
Narrator 1
Anyone can use one, just clip it on and hit record.
Narrator 3
Amount of times Ive bailed and hit the deck, your bike can be in 6 different pieces, your
bones broken but you look over at the Go Pro and its still recording.
Narrator 2
If I can go there I can film there. My Go-Pro goes where I go.
Scene 1 fades out as music come in through a 15 second slow fade in. as it gets louder
the footage starts to cut to the beat as it gets faster the footage gets more exciting. We
see motorbikes and even footage from a plane.
As the ending fades in the music gets quieter and the footage fades to black, we see a go
pro and the logo. A slogan comes on screen.

Date of submission 11th June.

Narrator 1
Where ever you go, Go-PRO.

Risk assessment.

location
Bracknell look out.

Virginia waters.

Hazards
1. One of the crew or
cast could come
of their bike and
sustain serious
injuries.
2. We are far away
from anywhere if
we get lost.
3. They may not be
any phone
reception there.
4. We may fall over
downhill if it is
wet.

1. There are many

steep hills so
people may come
of boards.
2. There are lots of
people around in
the day.
3. There is traffic
there sometimes.
4. We are 4 miles

Solutions
1. Me and one other
crew members
have first aid
training and I will
bring a FULL first
aid kit.
2. I will bring a map
of the area as well
as having my
phone.
3. I will bring some
other means of
attracting
attention like a
whistle
4. We will have to be
careful and wear
helmets and pads.
1. Me and one other
crew members
have first aid
training and I will
bring a FULL first
aid kit.
2. If we stay
together as a
group It will be
easier to avoid

Date of submission 11th June.

from
anywhere if
we need to
contact
someone.
5. The hills can
be very
slippery
when wet.

White Waltham
Airfield

1. The go pro
could affect
the pilots
visibility.
2. Must check
that the
pilot is
insured, and
they have
all their
qualification
s.
3. Any
communicat
ion breakdown
between me
and pilot
could be
catastrophic

Winnersh station.

1. Trains could
be
dangerous if
the platform
is wet.
2. Trains could
be
dangerous if

Reading station

collisions.
3. Every corner
I take I take
on the very
left side of
the road and
I will always
be looking
for cars.
4. We all have
phones and
a portable
charger.
5. We will try
to avoid bad
weather and
control
speed.
1. Must make
sure it is
mounted
behind them
2. I will talk to
pilot and
make sure
he or she
has all of
these before
we take off.
3. I will chat
with the
pilot for a
good
amount of
time and
make sure
they are
happy
before we
do anything.
1. Be careful
around the
tracks and
edge of
platform.
2. Be careful
around the
tracks and

Date of submission 11th June.

Waltham St.
Lawrence

1.

2.
Henley skate park.

1.

2.

3.
4.

the platform
is wet.
If it is wet
my
motorcyclist
might fall
off.
There are
cars on
main road.
If the
ground or
ramps are
wet we
might not be
able to film.
There is
some
broken glass
on the floor.
Skating can
be
dangerous.
There may
be other
people
there.

1.

2.

1.
2.

3.

edge of
platform.
I will make
sure to
shoot on a
dry day.
Make sure to
keep a
lookout for
any traffic.
We need to
shoot on a
dry day.
Make sure
skater are
waring long
slaves and
have first
aid on
standby.
We may
have to wait
for people to
leave.

Contingency plan.
location
Bracknell Lookout

Problems.
If it to wet we
may not be able
to get any shots.

Contingency plan.
We can come
back on the 18th of
May.

White Waltham
Airfield

If we cant find I
pilot that will let
us film there we
could lose the
opportunity to get
that footage.
FGW might not
want us to film
their.

One of my dads
customers owns
the flight school
their so he may
be able to help.

Winnersh station.

Reading station

Same as

We may have to
cut it out of the
final piece but it
wont be a
massive loss.

Date of submission 11th June.

Waltham St.
Lawrence

Henley skate park

and Early skate
park

winnersh.
May not be able
to find time to
shoot with
motorcyclist.
If it is wet we may
have to give up
Early park can be
really busy

I know a few
other people with
motor bikes that
would be free but
they live further
away.
We can come
back on day that
it is dry
We could shoot at
night as I have a
few ultra LED
floodlights.

Cheddar Gorge
Reading town
centre

Legal and social issues.

The first thing I would bring to attention here would be copyright issues, if I wanted to use
music I could face copyright legislation from the record label or band. I could get round
this by either finding some copyright free music or asking permission from the publishers,
I could also ask the collages music department to help me out.

Another thing to consider is the fact that the audience may be seen as primarily male,
this could be because of all the action and fast paced sports and activities. This could
drive away the female demographic away and thus loose viewers. So how could I get past
this gender bias, well I will be sure to have female actors and cast in my shots as there
are many females who enjoy the same activities as the male demographic. These are
issues I will have to tread carefully but I dont believe the gender game will effect the
demographic to much as I am appealing to a certain type of people, people with active
lifestyles and this is something that sets level plain for any gender as it is a lifestyle
choice rather than a gender based one. People who like going faster than a car down hill
on a small wheeled plank controlled by nothing other than ones own body weigh,
generally do so regardless of their chromosomes.
Deformation is a thing that I dont think I will have to worry about to much as many of the
actors and cast are my friends and thus will be non pulsed as to how they are shown in
the video. Just for examples sake tough I think I should cover some imagined scenarios.
Some of the cast I use may be unhappy in the way the video makes them look to viewers.

Date of submission 11th June.

If this imagined individual felt for some unexplained reason
that the way I filmed could damage their public reputation. For example if we where
filming from a car or motorbike and the aforementioned misinterpreted motorist was to
disobey the highway code this could cause them inconvenience and a less than glorious
reputation. This is of course a little silly and hopefully wont be a problem. If this where to
happen I would either have to ditch the footage from my final draft or edit in a way so
that you couldnt see the offended party.

Regulation.
https://support.google.com/youtube/answer/1620498?hl=en
the main medium for my piece id you tube. This is a very free as it is a less regulated
medium. It is regulated by google who own the website. They remove anything that is
labelled as inappropriate or infringes copyright, they regulate by asking users to report
any videos that they believe are bad enough to warrant being removed. The music I use
may get my video taken down but I can appeal to see it return. They also gather
information on the channels and their views.

https://socialblade.com/youtube

Go pros you-tube data

ESTIMATED MONTHLY EARNINGS
4.6K - 74.2K
ESTIMATED YEARLY EARNINGS
55.6K - 890.3K
UPLOADS
1,507
SUBSCRIBERS
3,973,765

Date of submission 11th June.

VIDEO VIEWS
1,177,253,679
Tom Toms you-tube data.
UPLOADS
269
SUBSCRIBERS
18,738
VIDEO VIEWS
32,309,623

Sony's you-tube data

UPLOADS
716
SUBSCRIBERS
214,260
VIDEO VIEWS
33,031,878
as you can see the two companies that rival the go pro in the market of portable handy
cams like the Go-Pro are Sony and Tom Tom but judging by their you-tube figures above
they arent as establish. You can see that Go-Pro has close to 2 billion total views and the
other two companies only have about 30 million.